Lowest guaranteed price across the globe. Get upto 50% off ! Book Now

Marketing Managements - Auchan

University: London School of Commerce

  • Unit No: 6
  • Level: High school
  • Pages: 2 / Words 502
  • Paper Type: Dissertation
  • Course Code:
  • Downloads: 317
Brief :
Organization Selected : Auchan

Assessment requirement

The submission should be organised and clearly structured in a report format.

Maximum word length- 4000 excluding words in charts and tables.

Indicate sources of information and literature review by including citations and references.

The given assignment should be in the report structure and the layout of the assignment is given below:

  • Title page
  • Table of content
  • Executive summary
  • Introduction
  • Body
  • Conclusion
  • references
  • Appendix

Questions

Select Auchan organisation which is a French multinational retail group.  Provide the market scenario to critically review the essential conditions through which customer loyalty can be built and sustained as an outcome of the suitable, valued, delivered total consumer experience for the market segments.

 You are required to make 4000 thousand-word assignments to give attention to the following.

  • A background statement to outlie the industry, market positioning and present unique selling proposition.
  • A marketing audit, (internal and external) present the overall marketing attractiveness and what is the potential of market growth.
  • Following the analysis by implementing the basic 4Ps model, propose a new product which will capitalize on the strengths and opportunities while managing the weakness and threats resulting from the analysis of part 1 and 2

Learning outcome tested

Assessment criteria to achieve module learning outcome

  • LO1 Provide skills in carrying out a comprehensive marketing audit and identifying customer opportunities and threats which will change the industry.
  • LO2 Generate marketing research skill by a systematic approach of searching, collecting and interpreting and analysing data to support the formation of suitable market plan.
  • LO3   Implement finding to create and position a new unique selling proposition. In the process creating a new product in line with future demand.
  • Provide an approach to set tasks market positioning analysis, market segmentation, target and current market communication strategies- employment relevant marketing methods.
  • Justify future marketing strategies and action plan, (evaluating and deploying strategies marketing techniques and tools).

Marking criteria

  • Clear structure presentation of the answers showing clarity of expressions.
  • Answer the questions comprehensively
  • Evaluate alternative theories available to the international marketer with both practical and theoretical applications.
  • Presenting and referencing

You may also like: Marketing Managements of Marks & Spenser

Marketing Strategy - Reebok

Download Full Answer
Cite This Work To export references to this Answer, select the desired referencing style below:
Copy to Clipboard
Copy to Clipboard
Instant Assignment Help (2024) [Online]. Retrieved from: https://www.instantassignmenthelp.com/answers/marketing/marketing-managements-auchan
Copy to Clipboard
Instant Assignment Help. (Instant Assignment Help, 2024) https://www.instantassignmenthelp.com/answers/marketing/marketing-managements-auchan
Copy to Clipboard
Instant Assignment Help. [Internet]. Instant Assignment Help.(2024), Retrieved from: https://www.instantassignmenthelp.com/answers/marketing/marketing-managements-auchan
Copy to Clipboard
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price

USD6.27

    FOR FIRST ORDER GET EXTRA 25% OFF

    Seasonal seasonal-mobile

    Our unique Features

    24/7 Customer Support

    100% Customer Satisfaction

    No Privacy Infringement

    Quick Services

    Subject Experts

    Innovative Documents

    100+ Qualified Writers

    For Best (Accounting) Assignment Help

    Emma Nelson
    890 - Completed Orders
    Emma NelsonView Profile Hire Me
    Tristin Green
    1455 - Completed Orders
    Tristin GreenView Profile Hire Me
    Sharon Ariel
    2213 - Completed Orders
    Sharon ArielView Profile Hire Me
    Maria Cooper
    2431 - Completed Orders
    Maria CooperView Profile Hire Me
    View All Writers
     
    IAH whatsapp

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance

    Number successfylly updated