Marketing Management

Marketing Managements - Auchan

University: London School of Commerce

Unit No: 6
Level: High school
Pages: 2 / Words 502
Paper Type: Dissertation
Course Code:
Downloads: 325

Brief :

Organization Selected : Auchan

Assessment requirement

The submission should be organised and clearly structured in a report format.

Maximum word length- 4000 excluding words in charts and tables.

Indicate sources of information and literature review by including citations and references.

The given assignment should be in the report structure and the layout of the assignment is given below:

Title page
Table of content
Executive summary
Introduction
Body
Conclusion
references
Appendix

Questions

Select Auchan organisation which is a French multinational retail group. Provide the market scenario to critically review the essential conditions through which customer loyalty can be built and sustained as an outcome of the suitable, valued, delivered total consumer experience for the market segments.

You are required to make 4000 thousand-word assignments to give attention to the following.

A background statement to outlie the industry, market positioning and present unique selling proposition.
A marketing audit, (internal and external) present the overall marketing attractiveness and what is the potential of market growth.
Following the analysis by implementing the basic 4Ps model, propose a new product which will capitalize on the strengths and opportunities while managing the weakness and threats resulting from the analysis of part 1 and 2

Learning outcome tested

Assessment criteria to achieve module learning outcome

LO1 Provide skills in carrying out a comprehensive marketing audit and identifying customer opportunities and threats which will change the industry.
LO2 Generate marketing research skill by a systematic approach of searching, collecting and interpreting and analysing data to support the formation of suitable market plan.
LO3 Implement finding to create and position a new unique selling proposition. In the process creating a new product in line with future demand.

Provide an approach to set tasks market positioning analysis, market segmentation, target and current market communication strategies- employment relevant marketing methods.
Justify future marketing strategies and action plan, (evaluating and deploying strategies marketing techniques and tools).

Marking criteria

Clear structure presentation of the answers showing clarity of expressions.
Answer the questions comprehensively
Evaluate alternative theories available to the international marketer with both practical and theoretical applications.
Presenting and referencing

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