Brief :
Organization Selected : Zalando
Aims & Objectives of the Module
Students are required to introduce major developments taking place in digital marketing. It allows the students to provide an understanding of how industries use various digital techniques and application to engage their customers and gain a competitive spirit. This unit is designed to facilitate students with the knowledge and tools to work as part of a digital marketing team or to deal with the specific area.
Digital marketing plays significant role in successful marketing of an organisations. However, due to continuous growth, it is important for marketers to deal with the competitors and deliver cutting-edge digital marketing methods and strategies. 
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