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MK7040 Digital Marketing Objectives

University: Imperial College London

  • Unit No: 12
  • Level: High school
  • Pages: 4 / Words 1111
  • Paper Type: Assignment
  • Course Code: MK7040
  • Downloads: 87
Brief :
Organization Selected : Zalando

Aims & Objectives of the Module

 Students are required to introduce major developments taking place in digital marketing. It allows the students to provide an understanding of how industries use various digital techniques and application to engage their customers and gain a competitive spirit. This unit is designed to facilitate students with the knowledge and tools to work as part of a digital marketing team or to deal with the specific area. 

Digital marketing plays significant role in successful marketing of an organisations. However, due to continuous growth, it is important for marketers to deal with the competitors and deliver cutting-edge digital marketing methods and strategies.&nbsp

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