Marketing Management - Rolls Royce

University: London School of Commerce

Unit No: 4
Level: High school
Pages: 1 / Words 351
Paper Type: Assignment
Course Code: N/A
Downloads: 570

Brief :

Organization Selected : Rolls Royce

TASK

Briefly evaluate the essentials conditions of Rolls Royce by which the loyalty of customer can be build and sustained as a result of relevant, valued, delivered total customer experience for market segments.

Briefly assess the following mentioned below:

An overview that will outline the industry, market positioning as well as the present unique selling proposition.
An (internal and external) marketing audit, that outlines the overall market attractiveness and whether there is the potential for market growth.
Provide a new product which will capitalise on the strengths and opportunities that are recognised while managing the Weaknesses and Threats resulting from the analysis in part 1 and 2 Following the analysis, by using as a basis the 4Ps model.

Learning Outcomes

LO1: Discuss the skills in carrying out a comprehensive marketing audit and identifying Opportunities and Threats which will change the industry
LO2: Evaluate marketing research skills through a systemic approach of searching, collecting and interpreting and analysing data to support the formation of the appropriate marketing plan.
LO3: Use Findings to create and position a new unique selling proposition. Create a new product in line with future demand in the process.

Marking Criteria

Marks will be awarded according to the following criteria:

Structured and clear presentation of answers showing clarity of expression
Answer each question comprehensively and creatively
Students should present brief analysis and evaluation of the material, literature and theories covered during course lectures.
The ability to properly weigh and evaluate the alternative theories/studies available to the International Marketer should be demonstrated from both theoretical and practical application.
Referencing and Presentation