Aims & Objectives of the Module  Students are required to introduce major developments taking place in digital marketing. It allows the students to provide an understanding of how industries use various digital techniques and application to engage their customers and gain a competitive ...

Learning Outcomes: Determine an understanding of the opportunities, challenges and impact of the digital environment. Evaluate key digital tools, platforms and channels, comparing and contrasting bricks and mortar and other physical channels. Discuss how to organise digital marketing ...

Assessment Brief: Task and General Guidelines This assignment consists of two tasks.  Learners are asked to prepare a report based on a chosen organization for Task 1. Learners are required to answer the questions based on the case study given for Task 2. Task 1 (Report) Scenario: You are ...

Select an industry which is Go plc, a telecommunication company, and review the essential conditions and working of the organisation. Pay attention to the following points: Provide a background statement to outline the industry and market positioning with the present unique selling ...

Learning Outcomes LO1. Explain how to analyze an organization’s current and future internal and external environments. LO2. Evaluate relevant information to suggest and inform strategic marketing decision-making. LO3. Devise a strategic marketing plan to achieve ...

Topic- Introduction to marketing Learning Outcomes Generate knowledge and understanding of different areas of marketing and the relationship between them on the international level of working. Understand the market and their operation for the goods and services across the global ...