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Marketing Dissertation topics

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Popular Marketing Dissertation Topics to Help Students

Marketing is a management process that involves the identification, selection, promotion and development of a goods or services. It can be defined as a set of human activities anticipates and supplies customer requirements at facilitating and consummating exchanges. Being a management student, you are expected to come up a high-quality marketing dissertation in the final year that demands in-depth research and good writing skills.

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The Main Components of Marketing

Marketing is a branch of finance that is about finding out the demands of consumers, then setting out to meet that demands through production and selling goods or services. Marketing as a theory which is made up of various components i.e. customer service, market research, product pricing and development, advertising and other kinds of promotion, and selling. 

  1. Market research: It is the process of gathering relevant data to find out if there is a market for the proposed product or service. The data collected from market research helps managers make smart and productive business decisions.
  2. Product pricing: Pricing is one of the most significant aspects of marketing. It's necessary to research the market to determine the pricing and other strategies. Managers perform different kinds of pricing strategies to achieve business goals.
  3. Customer service: Customer service is a help provided to the consumers before, during and after buying and using products and services. An excellent customer services always meet the expectations of customers. On the contrary, bad customer services can result in lost sales as unsatisfied customers may take their business to a competitor.
  4. Direct marketing: Direct marketing is about making direct contact with existing and potential customers to promote the products or services. Direct marketing allows you to target a particular audience with a personalized message.

    Main Components of Marketing
  5. Media planning: In media planning, planners identify which media platforms would perfect to advertise a particular brand or product. They coordinate with advertising and media planning agencies to convey a message to the target audience.
  6. Public relations: Public relations or PR is an easy way to create a strong relationship with the public and media. The examples of PR are newsletters, press releases, public appearances, etc.
  7. Sales: Sale involves advertising and other promotion techniques to convey product benefits to the customers.
  8. Distribution: The last component of marketing is the distribution or placement. It involves the techniques and methods used to bring the product or service to the customers.

It is very important to understand the main components of marketing before writing a thesis. If you explore all these above-mentioned areas, you will easily write a high-quality dissertation in a short time frame.

Marketing Dissertation Topics Covered by our Professional Writers

The marketing process includes the ideas, brand, communication, structure, print process, effectiveness, market analysis and the psychology of consumer behavior. Narrowing down an interesting marketing dissertation topic is necessary in order to get the desired scope demanded in the research papers. Fortunately, marketing has a wide sector that has a broad spectrum of good topics. The most popular marketing dissertation topics are listed below:

Advertising Research Lifestyle Research
Agriculture Mail Surveys
Auto Industry Mall Intercepts
Brainstorming Research Market Studies
Brand Media
Business-To-Business Research Moderators
Business Mystery Shopping
Communication Research Name Development
Competitive Intelligence Non-Profits
Concept Research One-on-One
Construction Online Research
Consumer Research Package Research
Customer Satisfaction Panels
Data Collection Field Services Political Polling
Data Processing Product Research
Demographics Product Development
Education Research Promotion Research
Employee Studies Psychographic Research
Entertainment Industry Public Opinion
Ethnic Research Recruiting
Ethnographic Research Research Industry
Financial Industry Retail Industry
Focus Groups Sampling
Food Secondary Research
Government Sensory Research
Health Care Social Research
Hi-Tech Industry Software
Housing Statistical Analysis
Image Research Survey Development
Industrial Research Telecommunications Industry
Interactive Electronic Group Research Telephone Interviewing
International Research Training
Interviewing Travel
Legal Research Usability Testing
Lifecycle Utilities
    • Make a proper plan: Make a proper plan before you start writing or researching. Being a student, you need to perform various assessment that include assignment writing, exam preparation, and various projects. However, you need a good plan in order to perform all these tasks simultaneously. Always prioritize all the tasks and divide your time according to your preferences. It will help you to complete marketing research paper in a short time frame.
    • Do in-depth research: You must perform in-depth research in order to collect relevant information for your thesis. You can find enough data on the web. Also, you can visit libraries to gather information. In the library, you can find a plenty of books, journals, and reference research papers that will help you in your thesis.
    • Start Writing: Dissertation is all about good presentation and correct formation. You must write the research papers with proper formation. Remember your documents must be free from plagiarism. You must draft all the papers in a given citation style.
    • Proofreading: When you have written the research papers, it's time to proofread your content carefully. Make sure your documents are free from spelling and grammatical errors. Also check out every document on plagiarism checking software.

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