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Tesla started shipping its most popular model ‘Y’ even before the date was announced. Now, all four models together make the word ‘sexy’ that indeed describes their specifications. Sounds interesting, right? Before taking an in-depth look into these models, let’s take an insight into the company.
Knowing about the company is important to perform in-depth research for any strategic analysis on it. This will then be included in your Tesla case study. Many professors show interest in assigning this task to students. So, if you are also one of such students struggling with your case study, then keep reading this to gain an in-depth knowledge of this.
Tesla, formerly known as Tesla Motors, Inc from 2003 to 2017, is now one of the topmost electric car companies in the world. This company is based in Palo Alto of California and specializes in manufacturing electric vehicles, battery usage and more. This company came on wheels for the first time on the 1st of July in 2003. This was founded by Er. Martin Eberhard and Er. Marc Tarpenning. Elon Musk served as a chairperson to this company and provided initial funding of 98%. It has got its name from the inventor and electrical engineer Nikola Tesla as a tribute to this person. This is a must include information for your Tesla motors case study.
If, by any chance, you are wondering what Tesla does, then it produces electric vehicles and Tesla energy. Yes! This is not it, this 48,000 employees company, produces an operating income of US $0.07 billion and a net income of US $0.86 billion. Sounds great, right? Now, we shall look into the timeline of this company.
This indeed is a great journey, right? Though there were times of ups and downs, the team kept working high to get better results. What kept them going were their mission, vision, values, and purpose.
Mission: “To accelerate the world’s transition to sustainable energy.”
Vision: “To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”
Core Values: “Doing the best, taking risks, respect, constant learning, and environmental consciousness.”
Slogan: “To accelerate the advent of sustainable transport and electric technology.”
These are the motivation for this company. Now, let us look into the strategic analysis of Tesla!
SWOT and PESTLE are the two most commonly used models that you can use for writing your Tesla case study PDF. These two models are very effective to collect information about such companies which would otherwise be quite tough for anyone. Now, let us look into these two models and the information from them in detail below:
Now let us look into the SWOT analysis of Tesla motors case study. This is an approach where we look into both the internal and external factors that affect a company. The name SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats, where the first two are internal factors and the latter two are the external factors that affect a company. A detailed insight into these factors:
Here are some strengths of this company that help it stand tall among all. The brand image, there is hardly anyone who doesn’t know about Tesla and its finest production. Its top sales count and high rate of production again make everyone’s eyeballs turn to them. Being the best employer company in the world is another reason why it is everyone’s favourite.
Like a coin has two sides, so does anything. Similarly, along with some strengths, Tesla does possess some weaknesses. Battery shortage is one of the most common ones. Production risk factors and manufacturing complications are adversely affecting factors here. While the unbalanced supply and demand, and lack of high volume production are what Tesla is still struggling with.
Now for some great opportunities that Tesla can make the best to include market confidence. Tesla can make its products more affordable and expand to a global market for better sales. Introducing pick-up trucks and in-house battery production are some other great chances for Tesla to improve to its best. Do not miss these in your SWOT analysis Tesla case study if you want to impress your professor.
Also, there are few threats that Tesla needs to keep a check on and take necessary actions at the earliest to avoid any trouble. Lawsuit claims are the major ones. And, flaws in production and changes in the price of raw materials count next to it. Followed by them are customer adaption and aggressive competition. Taking better action on these at the right time can turn things favourable to the company.
This is how to perform a SWOT analysis for a company like TESLA Motors. Now, to understand other factors that affect this company, let’s perform PESTLE analysis.
Before you perform PESTLE analysis for TESLA, you need to know about it in detail. PESTLE stands for political, economic, social, technical, legal and environmental factors that affect any company. Now, let’s take a detailed look into these:
The political factors that affect Tesla case study are more of its benefit than any threats. The government provides tax credits for customers who choose electric automobiles. Global trade agreements and political stability in markets are other such opportunities for the company.
Economic factors like the decrease in battery costs and declining prices of renewable energy are advantageous for this company. But, the economic stability issues are still a sense of threat to Tesla. You can discuss these points in detail for your Tesla Motors case study.
The social factors of Tesla are great opportunities for this company. The increasing popularity for low-carbon lifestyles, an increase in the preferences to renewable energy are something to turn to. The improvement in wealth distribution also assists in the development of markets.
Increase of automation in business and popularity of online mobile users is a growth opportunity for Tesla. While on the other hand, the high of technological changes can be of benefit or threat to the company accordingly.
The next in PESTLE Tesla case study are legal factors. Expansion of international patent rights and the regulations for energy consumption are a great opportunity for the company. While the dealership sales regulation can act as a threat or benefit at times.
Environmental factors are all beneficial to Tesla. The climate changes, expansion in environmental programs and rising standards of disposing of waste are good opportunities to this company.
This is the PESTLE analysis of the American company Tesla. Now, let us look into the four popular models of Tesla that stand for ‘SEXY’ as explained earlier. This can be an interesting element to include in your innovative Tesla motors case study.
The S model of Tesla is also known as White Star. This is a five-door liftback body styled sedan. This full-size luxury car or the grand tourer is designed by Franz von Holzausen. This is made of 3-phase AC induction motor and an output of 794 bhp combining both front and rear motors.
The 3 model of Tesla is also known as Blue Star. This is an electric four-door sedan. This is a compact executive car with one speed fixed executive gear of 9:1 ratio. This uses a battery of 54 or 62 or 75 kWh and produces 190 or 220 or 270 MJ accordingly, and carries full self-driving hardware.
The X model of Tesla is a mid-size luxury SUV that is all-electric. This includes falcon-winged doors distinctive from the earlier two models. This 5-Door SUV uses dual-motor AWD. This ranked seventh in the world’s best selling plug-in cars.
The Y model is a CUV, i.e., electric compact crossover utility vehicle. This 5-door SUV includes rear-motor and rear-wheel drive and dual-motor all-wheel drive. This offers optional third-row seats for the capacity of seven-passenger seater.
These are the most popular S3XY models of Tesla. If you are writing Harvard business school Tesla case study, then this should be must-include information for your document.
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