Unit 24 - Hospitality Digital Marketing - Marriott Hotel

Pay attention to the following points:

1. Provide a background statement to outline the industry and market positioning with the present unique selling proposition.
2. Generate a marketing audit, (internal and external) outlining the overall market attractiveness and whether there is potential for market growth.
3. Provide in-depth analysis by using as a basis the 4Ps model, propose a new product that will focus on the strengths and opportunities evaluated while managing the Weaknesses and Threats resulting from the analysis in parts 1 and 2.

learning outcomes

• L01: Provide the skills in carrying out an in-detail marketing audit and identifying Opportunities and Threats which will change the industry.
• LO2: Elaborate marketing research skills by an appropriate approach of searching, collecting and interpreting, and analysing data to support the formation of the appropriate marketing plan.
• LO3: Implement the Findings to create and position a new unique selling proposition. In the process creating a new product in line with future demand.

Marking criteria

• Provide a clear and structured presentation of the report.
• Each question should be answered comprehensively.
• Critically evaluate the theories available to the international market.
• Presentation and referencing.

Structure of the report

• Title Page
• Table of Contents
• Executive Summary
• Introduction
• Body
• Conclusions
• References
• Appendix

Read Also: MKT230 Qualitative Research Report - Mudgee