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Unit 24 - Hospitality Digital Marketing - Marriott Hotel

University: Kensington College of Business

  • Unit No: 24
  • Level: High school
  • Pages: 1 / Words 303
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 534
Brief :
Organization Selected : Marriott Hotel

Select an industry which is Go plc, a telecommunication company, and review the essential conditions and working of the organisation.

Pay attention to the following points:

  1. Provide a background statement to outline the industry and market positioning with the present unique selling proposition.
  2. Generate a marketing audit, (internal and external) outlining the overall market attractiveness and whether there is potential for market growth.
  3. Provide in-depth analysis by using as a basis the 4Ps model, propose a new product that will focus on the strengths and opportunities evaluated while managing the Weaknesses and Threats resulting from the analysis in parts 1 and 2.

learning outcomes

  • L01: Provide the skills in carrying out an in-detail marketing audit and identifying Opportunities and Threats which will change the industry.
  • LO2: Elaborate marketing research skills by an appropriate approach of searching, collecting and interpreting, and analysing data to support the formation of the appropriate marketing plan.
  • LO3: Implement the Findings to create and position a new unique selling proposition. In the process creating a new product in line with future demand.

Marking criteria

  • Provide a clear and structured presentation of the report.
  • Each question should be answered comprehensively.
  • Critically evaluate the theories available to the international market.
  • Presentation and referencing.

Structure of the report

  • Title Page
  • Table of Contents
  • Executive Summary
  • Introduction
  • Body
  • Conclusions
  • References
  • Appendix

Read Also: MKT230 Qualitative Research Report - Mudgee

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