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MG529 Strategic Marketing Analysis


  • Unit No: 9
  • Level: High school
  • Pages: 1 / Words 278
  • Paper Type: Assignment
  • Course Code: MG529
  • Downloads: 706
Brief :
Organization Selected : ASDA

Learning Outcomes

LO1. Explain how to analyze an organization’s current and future internal and external environments.

LO2. Evaluate relevant information to suggest and inform strategic marketing decision-making.

LO3. Devise a strategic marketing plan to achieve organizational objectives.

LO4. Suggest appropriate control mechanisms to manage and monitor the implemented marketing strategy.

1. Market Analysis:

a) Market Size

b) Competitors analysis

c) Macro & Microeconomic forces affecting the ASDA organization (using relevant models) market size and trend data,

d) Customer analysis/personas e) Stakeholder analysis

2. Campaign goals: Examine the organization's key strategic marketing objectives to be achieved.

3. Campaign strategy:

a) The reason for the campaign and/or strategic goal of the campaign

b) Market opportunity

c) Target audience

d) General campaign messaging

4. Strategy implementation(tactics): Analyze key areas of the marketing and communications mix. Demonstrate knowledge of the RACE model as a framework for digital campaign planning and its relevance to your campaign plan specifically.

5. Marketing roll-out plan:

a)GANTT chart is preferred)

b) Channels to be used

6. Budget: document all budget assumptions

7. Key Performance Indicators (KPIs)/Metrics

8. Recommendations: On how organizations could continue to engage with their audience in an always-on digital environment.

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