Lowest guaranteed price across the globe. Get upto 50% off ! Book Now

MG529 Strategic Marketing Analysis

University: BUCKS NEW UNIVERSITY

  • Unit No: 9
  • Level: High school
  • Pages: 1 / Words 278
  • Paper Type: Assignment
  • Course Code: MG529
  • Downloads: 706
Brief :
Organization Selected : ASDA

Learning Outcomes

LO1. Explain how to analyze an organization’s current and future internal and external environments.

LO2. Evaluate relevant information to suggest and inform strategic marketing decision-making.

LO3. Devise a strategic marketing plan to achieve organizational objectives.

LO4. Suggest appropriate control mechanisms to manage and monitor the implemented marketing strategy.

1. Market Analysis:

a) Market Size

b) Competitors analysis

c) Macro & Microeconomic forces affecting the ASDA organization (using relevant models) market size and trend data,

d) Customer analysis/personas e) Stakeholder analysis

2. Campaign goals: Examine the organization's key strategic marketing objectives to be achieved.

3. Campaign strategy:

a) The reason for the campaign and/or strategic goal of the campaign

b) Market opportunity

c) Target audience

d) General campaign messaging

4. Strategy implementation(tactics): Analyze key areas of the marketing and communications mix. Demonstrate knowledge of the RACE model as a framework for digital campaign planning and its relevance to your campaign plan specifically.

5. Marketing roll-out plan:

a)GANTT chart is preferred)

b) Channels to be used

6. Budget: document all budget assumptions

7. Key Performance Indicators (KPIs)/Metrics

8. Recommendations: On how organizations could continue to engage with their audience in an always-on digital environment.

Download Full Answer
Cite This Work To export references to this Answer, select the desired referencing style below:
Copy to Clipboard
Copy to Clipboard
Copy to Clipboard
Copy to Clipboard
Instant Assignment Help. [Internet]. Instant Assignment Help.(2024), Retrieved from: https://www.instantassignmenthelp.com/answers/marketing/mg529-strategic-marketing-analysis
Copy to Clipboard
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price

USD6.27

    FOR FIRST ORDER GET EXTRA 25% OFF

    Seasonal seasonal-mobile

    Our unique Features

    24/7 Customer Support

    100% Customer Satisfaction

    No Privacy Infringement

    Quick Services

    Subject Experts

    Innovative Documents

    100+ Qualified Writers

    For Best (Accounting) Assignment Help

    Aaliyah Bryan
    350 - Completed Orders
    Aaliyah BryanView Profile Hire Me
    Julian Robert
    345 - Completed Orders
    Julian RobertView Profile Hire Me
    Krishtin Manuel
    1343 - Completed Orders
    Krishtin ManuelView Profile Hire Me
    Kylie Novak
    1789 - Completed Orders
    Kylie NovakView Profile Hire Me
    View All Writers
     
    IAH whatsapp