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Marketing Management - Melita

University: LSC London

  • Unit No: 6
  • Level: High school
  • Pages: 2 / Words 380
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 643

Table of Content

  1. TASK
Brief :
Organization Selected : Melita

TASK

Briefly evaluate the essentials conditions of Melita by which the loyalty of customer can be build and sustained as a result of relevant, valued, delivered total customer experience for market segments.

Briefly analyse the following things mentioned below:

  • A brief introduction that will outline the industry, market positioning as well as the present unique selling proposition.
  • An (internal and external) marketing audit, that may show the overall market attractiveness and whether there is the potential for market growth.
  • Present a new product which will capitalise on the strengths and opportunities that are recognised while managing the Weaknesses and Threats resulting from the analysis in part 1 and 2 Following the analysis, by using as a basis the 4Ps model. 

Learning Outcomes

  • LO1: Evaluate the skills in carrying out a comprehensive marketing audit and identifying Opportunities and Threats which will change the industry
  • LO2: Discuss marketing research skills through a systemic approach of searching, collecting and interpreting and analysing data to support the formation of the appropriate marketing plan.
  • LO3:  Make an appropriate use of Findings to create and position a new unique selling proposition. Create a new product in line with future demand in the process.

Marking Criteria

Marks will be given according to the following criteria:

  • Structured and clear presentation of answers showing clarity of expression
  • Answer each question comprehensively and creatively
  • Students should present brief analysis and evaluation of the material, literature and theories covered during course lectures.
  • The ability to properly weigh and evaluate the alternative theories/studies available to the International Marketer should be demonstrated from both theoretical and practical application.
  • Referencing and Presentation

Structure of report:

  • Title Page
  • Table of Contents
  • Executive Summary
  • Introduction
  • Body
  • Conclusions
  • References
  • Appendix

Answer: BU7006 International Marketing Strategy - McDonald

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