Brief :
Organization Selected : Unilever
The main report
You are needed to review current strategic marketing practice within Unilever organisation and then analyse such practice in light of academic theory in respect to establish potential gaps in the effectiveness of their strategic marketing.
The Topic of the reflective report is:
Generate a critical self-reflection of the procedure of carrying out project one (strategic marketing report). Your reflection may comprise (for example), Explain and comment on the challenges you have faced in completing project one; things you would do differently if given a 2nd chance and how the experience has impacted you and changed you.
Points that is required to be considered:
- Provide referencing in the Harvard style.
- Reflective report should be critical.
- Select CSR as one of the strategic marketing practice for both the parts of the report.
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