Brief :
Organization Selected : Tesco
The main Report Topic is: Identify the current strategic marketing practice within Tesco organisation and then evaluate such practice in light of academic theory in order to form potential gaps in the effectiveness of their strategic marketing.
The Reflective Report Topic is: Produce self-reflection of the process of making project one (Strategic marketing report). Your reflection may include (For instance), provide challenges you have faced in completing project one.
Points to be taken into consideration:
- Two companies should be chosen as an example for both the report
- Harvard references
- Reflective report should be concise and critical.
- Choose CSR as one of the main strategic marketing practice for both the main reports.
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