Marketing Strategy - Reebok

Learning outcomes-

• Demonstrate the nature of marketing strategy and also explain its importance for the organisation
• Discuss the factors that impacts the selection of marketing tactics
• Make use of the appropriate models and techniques which assist in the strategic marketing process
• identify the contemporary marketing issues and the problems in strategic context

The report will be prepared in 3500 words

Part-1

1. You are asked to conduct a full marketing audit of Reebok and also identify the marketing tactics used by the company and its current position in the market.
2. Throw a light the Reebok present market performance
3. Do the critical evaluation of the competitive edge by showcasing the comparison with the main competitor brands in the marketplace

Part-2

1. Produce the rationale of the product that is newly added to the range of products
2. highlight the features and advantages of new product
3. Point out the target segment
4. you are asked to set the market objectives in clear and exciting terms for bringing the products on grounds so that awareness can be created along with market share, sales and profitability
5. Recommendations

Follow the structure below for part-1

1. title page
2. Executive summary
3. table of contents
4. Introduction
5. An analysis of environment
6. An analysis of the current marketing strategy
7. An analysis of the organisation competitive advantage

Follow the structure below for part-2

• A clear specification of the product
• Use of STP model
• Recommend the goals and marketing objectives
• Analyse the appropriate marketing strategies
• Conclusion

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