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Marketing Managements of Marks & Spenser

University: London School of Commerce Malta

  • Unit No: 5
  • Level: High school
  • Pages: 1 / Words 360
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 44
Brief :
Organization Selected : Marks & Spenser

Task

Briefly evaluate the essentials conditions of Mark & Spencer by which the loyalty of customer can be build and sustained as a result of relevant, valued, delivered total customer experience for market segments.

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Briefly assess the following mentioned below:

  • A full explanation that will outline the industry, market positioning as well as the present unique selling proposition.
  • An (internal and external) marketing audit, that outlines the overall market attractiveness and whether there is the potential for market growth.
  • Analyse a new product which will capitalise on the strengths and opportunities that are recognised while managing the Weaknesses and Threats resulting from the analysis in part 1 and 2 Following the analysis, by using as a basis the 4Ps model.

Learning Outcomes

  • LO1: Determine the skills in carrying out a comprehensive marketing audit and identifying Opportunities and Threats which will change the industry
  • LO2: Analyse marketing research skills through a systemic approach of searching, collecting and interpreting and analysing data to support the formation of the appropriate marketing plan.
  • LO3:  Make an applicable use of Findings to create and position a new unique selling proposition. Create a new product in line with future demand in the process.

Marking Criteria

Marks will be provided according to the following criteria:

  • Structured and clear presentation of answers showing clarity of expression
  • Answer each question comprehensively and creatively
  • Students should present brief analysis and evaluation of the material, literature and theories covered during course lectures.
  • The ability to properly weigh and evaluate the alternative theories/studies available to the International Marketer should be demonstrated from both theoretical and practical application.
  • Referencing and Presentation

Structure of report:

  • Title Page
  • Table of Contents
  • Executive Summary
  • Introduction
  • Body
  • Conclusions
  • References
  • Appendix
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