Strategic Marketing Management - Tesco

Assessment criteria

1. Develop and build an effective marketing strategy.

1.1. Identify various types of marketing strategies.

1.2. Conduct and evaluate a market analysis for the organisation.

1.3. Implement the market analysis to build a marketing strategy for the organisation.

1.4. Evaluate the strengths and weaknesses of the organisation marketing strategy

2. Be able to develop the marketing plan for effective decision-making in the organisation.

2.1. Identify the purpose and objectives of marketing plan.

2.2. Generate the benefits of developing sales and marketing plan.

2.3. Create the marketing and operational plans for the organisation.

3. Generate a plan, segment and position the product in to achieve the target market.

3.1. Explain and identify the buyer behaviour in consumer market.

3.2. Provide the role of pricing, distribution and communication in the process of marketing planning.

3.3. Analyse environmental factors the consumer buying process.

3.4. Identify the criteria for successful marketing segmentation.

3.5. Apply the marketing approaches in the planning and development of target marketing

Scenario

You have just been appointed a Marketing Consultant in a Tesco organization. The Business Manager who appointed you has been invited to deliver a series of lectures in an international conference on the topic “Strategic Marketing Management”. He has asked you to write clear and accurate notes on the following 3 tasks which will be the basis of his lectures. He needs definitions; critical analysis; identification of theories and practical examples where possible.

Your report should include all the answers of Task 1, Task 2 & Task 3 questions

Task 1

• 1.1. Identify various types of marketing strategies.
• 1.2. Conduct and evaluate a market analysis for the organisation.
• 1.3. Implement the market analysis to build a marketing strategy for the organisation.
• 1.4. Evaluate the strengths and weaknesses of the organisation marketing strategy

Task 2

• 2.1. Identify the purpose and objectives of marketing plan.
• 2.2. Generate the benefits of developing sales and marketing plan.
• 2.3. Create the marketing and operational plans for the organisation.

Task 3

• 3.1. Explain and identify the buyer behaviour in consumer market.
• 3.2. Provide the role of pricing, distribution and communication in the process of marketing planning.
• 3.3. Analyse environmental factors the consumer buying process.
• 3.4. Identify the criteria for successful marketing segmentation.
• 3.5. Apply the marketing approaches in the planning and development of target marketing