Part-1 Knowledge (LO1)
Marketing plays a significant role in the growth of the business. “Marketing is neither broader than selling nor dealing with specialised activity. It deals with the core functioning of a business. The entire business is considered from the final result point of view and the consumer's perception is the paramount objective of the business. Responsibility and concern for marketing must, therefore, pervade all aspects of the organisation.” Peter Drucker ".
Task 1
Identify the role of the marketing function and critically evaluate the interrelationship of the marketing function and another departmental unit of an existing organisation. Also, prepare a PowerPoint Presentation of up to 12 to 15 slides with speaker notes.
Part 2 – Application (LO2 & LO3)
Task 2 (a)
Select any two organisations to contrast the way of using the marketing mix and how it will contribute to achieving the business goal.
Task 2 (b)
Develop a strategic marketing plan with the help of a marketing mix to sustain organisational success.
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Pass |
Merit |
Distinction |
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LO1. Identify the role of the marketing mix and how it interconnects with another functional unit of the organisation. |
D1. Critically evaluate the core elements of the marketing function and how it interconnects with other organisation. |
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P1. Elaborate the key duties and responsibilities of marketing function. |
M1. Evaluate the roles and functions of the marketing pertaining to marketing. |
LO2 & LO3 D2. Develop a strategic marketing plan with the help of 7Ps of marketing to achieve the desired result of marketing. |
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P2. Demonstrate how roles and responsibilities of marketing relatable to the organisation. |
M2. Explain importance of marketing and other core units of the organisation. |
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LO2. Identify the core elements of marketing mix to achieve the overall growth of the organisation. |
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P3. How different organisation applies the marketing mix tool to develop planning process to achieve the desired result. |
M3. Analyse the various methods applied by the organisation to depicts how businesses goal can be ascertained. |
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LO3. Identify the basic plan of marketing. |
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P4. provide basic marketing plan for a business. |
M4. Devise comprehensive marketing plan for an organisation. |
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