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Marketing Management - Tesla

University: London School of Commerce

  • Unit No: 5
  • Level: High school
  • Pages: 1 / Words 335
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 496
Brief :
Organization Selected : Tesla

TASK

Critically examine the necessary conditions of Tesla through which the consumer's base can be build and sustained as a result of relevant, valued, delivered total customer experience for market segments.

Assess the following issues:

  • Detailed overview of the industry, market positioning and present unique selling proposition.
  • Internal and External marketing audit, that outlines the overall market attractiveness and whether there is the potential for market growth.
  • Evaluate a new product which recognise strengths and opportunities that are recognised resulting from the analysis in part 1 and 2 Following the analysis, with the help of 4 models. 

Learning Outcomes

  • LO1: Examine the skills in carrying out a detailed marketing audit and identifying Opportunities and Threats which will change the industry
  • LO2: Explain marketing research skills through a systemic approach of searching, collecting and interpreting and analysing data to support the establishment of the appropriate marketing plan.
  • LO3:  Create Findings and position for establishing a new unique selling proposition. Provide new product in line with future demand in the process.

Marking Criteria

Marks will be provided according to the following criteria:

  • Structured and concise presentation of answers showing clarity of expression
  • Answer each question properly
  • Briefly analysis and explain literature and theories covered during course lectures.
  • The ability to properly weigh and evaluate the alternative theories/studies available to the International Marketer should be demonstrated from both theoretical and practical application.
  • Referencing and Presentation

Structure of report:

  • Title Page
  • Table of Contents
  • Executive Summary
  • Introduction
  • Main Body
  • Conclusions
  • References
  • Appendix
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