LCBB4004 Marketing Fundamentals - Adidas

Learning Outcomes:

• Determine the processes and stages of marketing in Adidas with the role of market research, marketing environment, and marketing mix.
• Analyse the development of marketing in order to create value for customers.
• Determine the relevant stakeholders with an evaluation of their impact on the marketing activities of organisation.

Assessment Criteria:

Write a 2500-word essay in order to evaluate the core principles of marketing with a reflection on “tactical” communication tools for the chosen organisation.

TASK 1

Write an essay with critical analysis and evaluation of the following:

• The stages and processes of marketing with their role in the marketing mix in the contest of Adidas.
• Analyse the role of marketing in order to create value for its customers.
• The impact of marketing activities on stakeholder engagement in the organisation.

TASK 2 

Write a reflection on tactical communication tools that are used to build awareness and interest in your project, in order to conclude your essay. The focus should be on the success of tools and academic theory in order to support their application. Also, refer to the blog posts as a part of communication tools that are required to be used.

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