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6BU013 Impact of Social Media Marketing

University: Imperial College London

  • Unit No: 12
  • Level: High school
  • Pages: 39 / Words 9785
  • Paper Type: Dissertation
  • Course Code: 6BU013
  • Downloads: 67
Question :

This assessment will cover following questions:

  • Generate an ability to plan and structure a plan as a part of the investigative work in Louis Vuitton.
  • Louis Vuitton is a leading international fashion house. Show an ability to provide accurate conclusion and also make recommendations of the process of research.
  • Make critical implementation of the nature of the research and the consultancy process.
Answer :
Organization Selected : Louis Vuitton

Chapter 1: Introduction

In competitive and digitalization world, every business organization use advancement of technology to cope up with entire dramatic sites related to social media, digital marketing and many more to survive in competitive market. By this, firm can promote or advertise their services in market place to gain the impulse buying of products and services. It will aid in increasing sales and customers satisfaction that support on building positive brand image of company at competitive market place. In this regards, the main intention of this investigation is to evaluate the actual impact of social media marketing and digital promotion on impulse buying behaviour of generation Y people towards the company and its products as well in UAE. As social media marketing is crucial and effective way to promote company services in market place. This can be effective for attracting more and more customers towards the company and its offerings (INDAHINGWATI and et. al., 2019). By this, firm can build strong customers base. Furthermore, digital promotion also assist company in making its image more competitive. By this, number of customers get easily attracted towards its offerings and satisfy their needs as well. One of the main advantage of digital promotion is to understand customers needs so that company provide them same to attain their satisfaction level. With the use of digital promotion or marketing, firm can earn trust of customers that directly support in making overall performance of company more competitive and famous as well. In context of this, Generation Y is refers to the population born in the 1980s and '90s- is more or less all grown up now. Mainly, they are graduating college, entering the full time workforce, perhaps essential, spending their disposable income. In market place, millennial generation become the generation along with the most buying power in market. Therefore, it is crucial for organization to understand and identify the various social media platform to influence or attract more millennials customers towards the brand in UAE. Current research is based on Louis Vuitton, is French fashion and luxury retail company founded in 1854 by Louis Vuittion. It is one of the leading international houses and also offer its products by stand-alone boutiques, by the e-commerce section of its websites. The primary goal of this organisation is to capture millennial customers attention by using social media marketing and digital promotion. It may contributes in heighten overall performance of firm at market.

Furthermore, impulsive buying is refers to a purchasing behaviour of customers through which consumers buys products and services without making any kind of plan and purchase decision as well. This kind of customers buy products form a sudden and on the basis of quick manner. Thus, there are various components that directly influence the impulsive buying behaviour of customers like, characteristic of the customers visual merchandising heir emotions, availability of both time and money, sales promotion, brand endorser and many more. All these are directly affect the overall impulsive buying behaviour of people about the company offerings (Katrodia, Naude and Soni, 2018). Mainly, millennial customers are enjoy shopping a lot as they have strong power in market. As products in market may motivated them to purchase the same that they had not planned before buying. Apart from this, these type of young customers are often observed to make purchase that is not much necessary as it is just for joy, pleasure. In market place, this type of impulsive behaviour is high towards the fashion products like clothing and other fashion brand offered by Louis Vuitton in market. This can be effectual for enhancing the profitability of firm and also develop a strong customer base.

Research aim:

The primary intent of current investigation is to evaluate as well as examine the actual facts towards the digital world that directly influence the customers buying behaviour towards the company products in UAE. Along with this, it also help in make impulsive buying behaviour of millennial customers towards clothing products offered by Louis Vuitton. In UAE, various industry like fashion branding and promotional activities are support in intensify sales of organization at market by targeting millennial customers. In this regards, company also put their efforts in digitalization in to develop their operational activities and at the same time also improve growth in infrastructure development (Saeed and Binti Abdul Ghani Azmi, 2019). By using social media marketing strategy, firm can sustain their sales and profitability within the market and capture huge market share from its competitors. In context of this, the primary aim of this research is “To examine the impact of social media marketing on the impulse buying behaviour of millennial customers in UAE: A comprehensive study on Apparel products of Louis Vuitton.”

Research objectives:

  • To analyse how social media marketing and promotions influence the impulse buying behaviour of Generation Y customers towards apparel products in the UAE.
  • To find the appropriate strategies that the apparel companies in UAE can utilize to influence the impulsive buying behaviour of this customer group in order to increase their sales.

Research questions:

Q1: Does social media promotion plays a pivotal role in triggering the impulsive buying among millennial customers towards apparel products in UAE?

Q2: Should apparel or clothing companies in UAE increase their marketing methods on social media platforms to influence the impulse buying behaviour of millennials in order to increase their sales?

Scope of the study

Current research would be examine or search the part of digital marketing and social media promotion in impulse buying of customers. Along with this, it is also define the importance of social media strategy that may persuade customers to purchase products of company. In this social media marketing and digital promotion are used as crucial aspect that assist in influencing number of customers in-front of its offerings and also make company image more competitive (Stępień and Lima, 2018). With the undertaking this research, investigator will easily analyse detailed information about the study and its topic as well. It may support in gathering as well as analysing positive and reliable outcomes within the investigation.

Chapter summary

This section play a critical part in full investigation as it is based on determining the impulse buying behaviour of customers that is one of the effective activity to influence customers towards the organization ad its services. In context of this, various fashion brand like Louis Vuitton is searching for new approaches with the aim enhancing sales and customers base as well. This is possible by using digital platform that assist company in interacting with their target customers. In this regards, social media marketing and digital promotion are crucial aspect for business as it assist the impulse buying behaviour of UAE customers towards institution products (Yung, 2018). By this, firm can enhance their market share and also build optimistic name of firm in fashion industry. By this,s number of millennial customers get influences and purchase its best services to make themselves satisfied.

Chapter 2: Literature Review

This chapter is also includes as an crucial part of research as it related to the conceptual framework that is based on the digital marketing contents and social media promotion to influence impulse buying in clothing industry over the world. This phase of research is focus on gathering detailed analysis about the research questions and objectives that directly support in drawing a valid conclusion at the end of the study. It is part of secondary method that consist views of different writer on the basis of specified theme and topic as well. Along with this, it is also based on the past study and framework that provide by another authors (Erdemir, 2016). By this, investigator will easily evaluate the actual impact and influence of SMM on customers purchasing action in UAE. This topic provide a wider scope to investigator to effectively evaluate the significant of social media marketing that support in influencing large number of customers towards the company and its offerings as well.

Role of social media promotion in triggering the impulsive buying among millennial customers towards apparel products in UAE

According to Wicks, 2015, social media promotion is considered as a crucial feature for business to boost their products in market place for inviting number of people in-front of its products and services. Now a day's every individual access online sites for buying products and services. As online promotion help them in understanding information about company services. By this, people get influenced towards the products and services offered by organisation to its customers. This will improve overall performance of the company. Social media marketing is one of the effective and important eminent that influence or connect people with company because it provide a platform where in firm can interact with their customers and also tries to motivate them to purchase its products and services. Mainly, it facilitated two way communication that change the customers attitude and perception towards the company products and also improve the possibilities of gaining their satisfaction. Furthermore, revolution in information technology gas empowered generation Y and it also positively impact on their buying behaviour at the time of purchasing company services. As there are different type of websites such as Facebook, Twitter, Instagram and many more which used by company to promote their services in market for influencing impulsive buying behaviour of customers. In market place, millennial customers have high power as they are willing to pay for clothing in UAE. This can be appropriate for company to enhance their profitability level and also develop competitive and famous brand image in market place. With this assistance of this, large number of millennial customers can easily attracted. In this regards, around 99.26% of UAE population active on various social networking websites. In this, approx 9.38% people in UAE use social networking websites as per daily basis. Among the whole population, people are use various e-commerce stores for buying clothing products and fashion accessories. In context of this, impulse buying behaviour is refers to the acknowledged as an irrational behaviour that directly influence by the company and its activities as well. As, this type of buying was not planned by the customers before purchasing products and services. But at the same time it resulted from a stimulus that develop by a sales promotional device. It can be distinguished on the basis of four types of impulsive buying like pure impulse buying that directly breaks the normal buying pattern of customers. This type of behaviour occur when customers has no intention to purchase but at the same tie products elicits emotions that influence them to act of buying. In addition of this, reminder impulse buying occur at the time customers sees products and also remembers that the stock is low or also recalls information towards the products and suggestion impulse buying takes place when customers sees the product for first time and also required to satisfy their needs. Thus, it has been evaluated that social media marketing is play a significant role in influencing customers towards the products and also make them aware about its offerings. This is build positive relation with consumers and also increase their profitability. In this regards, there are some important role of social media promotion on triggering the impulsive buying behaviour among millennial customers are as follows:

  • Interacting with target market: In UAE, social media promotion is effective way to interact with customers at a time. As it influence millennial customers to buy company products and services. Mainly, it consist various sites or platform like Facebook, Twitter and many more through which company posted their products and its information for providing necessary information to its target customers. As it help in meeting their needs and at the same time also may enhance profitability level of company.
  • Improve Responsiveness: The primary role of SMM or promotion is to eases the procedure of providing as well as receiving feedbacks. In case, millennial customers have any kind of concern or problem towards the company offerings then they can let company as per regular basis. This can be effective for improving their services that offered to company to its customers. In this regards, social media give a platform to customers a convenient and accessible way to give their opinion about company and its offerings as well. By this, clothing industries can easily improve their performance and invite millennial customers towards its services. This will increase its profitability and also established its competitive image. This will amend the chances of creating strong millennial customers base.
  • Competition: In digitalization world, social media marketing show a important duty in engaging number of customers. With the use of this type of promotion support in improving customers base of company. In competitive era, social and online promotion beneficial for company in trigging the impulsive buying behaviour of millennial customers towards the apparel products. In UAE, social media has an crucial role in fostering the people demand towards the company products as it help them in inviting towards the same and make them satisfied. It also increase profitability level of he company and at the same time also enhance customers satisfaction towards the specified apparel products and services. On of the main advantage of using social media or promotion is to boost online traffic that may assist in increasing company sales and also make them competitive as compare to its competitors. Every customers wants quality products for satisfying their needs.
  • Effective marketing: Social media and online promotion is considered as an important platform that contributed in generating interest among customers who are more responsive towards them. Mainly it includes LinkedIn, Twitter and many more which may assist in delivering creative and attractive advertisement to provide all the necessary information about products and services. All these are support in making millennial customers aware and also influence them to buy apparel. In UAE, clothing company places their advertisement strategically within the informative posts. As it is effective way to promote and spread the essential content towards company offerings in order to ask for customers about its services. In this regards, effective marketing is crucial for firm in making customers aware and also improve their buying power for making millennial customers base more strong.
  • Find customers: Social media is crucial platform which give new chances to customers in order to prosecute in social interaction over the cyberspace. IN UAE, millennial customers use social media like online communities, to create data and to connect network with other people. Along with this, social media promotion is also help in making customers engage that help company in influencing them towards their offerings by providing information about its products and services as well. Now a days, companies and people highly use social media to promote and gather information. This type of tool promote better connection with people by developing an effective communication or interaction as well. In addition of this, Web 2.0 applications is also consider as an advancement aspect that directly conveyance the internet to a societal environment by developing or acquaint social media. By this people can easily interact and make content online. In addition of this, by using this application company find millennial customers and give them prime products to meet their requirements. This can be effective for increasing image by establishing its competitive edge.
  • Affordability: Social media marketing is reasoned as an essential feature that provide a way to promote their business at market by supply best goods to its customers as per their wants. In UAE, clothing industries use affordable social media marketing campaign that help them in inviting more and more millennial people. It also assist to improve performance of firm at online platform. As social media promotion is considered as a crucial activity that support company in creating strong customers base and make its performance more competitive.
  • Social environment: It is essential role of social media to create an effective social environment for customers so that company can easily acquire important feedback from customers towards the company and its services as well. Mainly, social media marketing serves the main purpose of making marketing more easy for customers that help in influencing millennial customers towards its offerings. By using this, clothing company can understand customers demand and their perception toward the company and its offerings as well. It is appropriate for organisation to increase their profitability level. For attaining success, customers reaction is important for company so that they amend their positive performance in UAE industry and industries as well.

According to Robinson, 2014, Every generation has its own characteristic as they also affected by the change of world and vice a versa they changes the world. As huge amount of information is now as distant as millennial generation also use new demands and affected through online and social media platform. In this regards, the millennial customers evaluates them as lazy, impatient, apathetic but on the other side they are labelled as open minded, innovative, energetic, innovative, smart, motivated and confident as well. They always enjoy in buying and also love to buy. Therefore, it is important for organization to realize the pattern and motived of millennial customers behind their shopping attitudes. As behaviour of buying of millennial customers is totally different for other generations. Now a days, most of people are active on social media to connect with each and other. This is the reason that millennial customers are more critical customers of company by which organization can increase their sales and profitability. In this regards, it is important organisation to attract millennial customers for improving their brand and market image as well. For attaining the same, company use social media platform that directly contributes in processing or influencing millennial interest towards the clothing products. Along with this, impulsive buying behaviour is also consider as an crucial aspect for company that is related to the customers emotions, availability of time, characteristic of customers, sales promotion and many more. All these are directly influence millennial customers buying behaviour towards the clothing products. For this, company needs to ficus on impulsive buying behaviour of generation Y so that retail and clothing companies can be easily attract and influence. It help in developing strong customers base which support organisation in establishing their agonistic image as equivalence to its competitors.

Clothing companies in UAE increase their marketing methods on social media platform to influence the impulse buying behaviour of millennials in order to increase their sales

As per view point of Guillén and Rubio, 2019, Yes, clothing companies in UAE needs to increase their marketing methods on social media platform as it help organisation in influencing impulse buying behaviour of millennial customers. This type of people are mostly active on social media and they influenced with company products and services. It contributes in improving the overall performance of organization and also gain their profitability level as well. Along with this, the UAE has a rich and diverse population and also focus on building trust credibility with culture specific services merged with the customers journey and experience as well. By using social media, clothing company in UAE can easily improve their performance and enhance their sales by supplying best products to millennial customers. In addition of this, online fashion market is considered as a crowded place wherein organisation can easily established their famous image in market and also attain higher growth. Digital marketing not only improve company sales but also make image of company competitive by which customers get attracted. The prime benefits of using social media platform in UAE is to improve awareness towards the company and also get immediate response of customers towards is services. Apart from this, social media marketing is refers to the famous activity used by number of people as per specified task ad work. In UAE, most of people are active on social media and also go online for shopping rather than visiting stores physically. This is the main reason that clothing companies operate in UAE needs to improve their social media platform that assist in attracting millennial customers. It directly lend in improving their positive and competitive brand image. In context of this, there are some appropriate methods of marketings on social media that used by company with the aim of influencing impulse purchasing action of millennial customers in-front of clothing products. All the methods can be effective for increasing its sales and behaviour of customers to buy company products:

  • Facebook Retargeting Ads increase conversion rates: This type of marketing method is one of the effective way for clothing companies to increase their sales. As, mostly millennial customers are busy on online sites and social media platform but they are not primed to purchase instantly upon visual perception an ad or visiting websites. By providing them attractive ads to make them aware about company products. By this, organization can able to reach their millennial customers who were thinking about buying clothing products from business organisation. By using their websites, firm retarget their customers by creating Custom Audiences along with Facebook in order to expand their number of audience. This will help in improving positive brand image and also may develop their competitive brand image within the fashion industry. After giving them ads if customers didn't buy products within a week than clothing companies give them some discounts and other offer to get them to act and response. It may assist in generating overall sales of business organisation by influencing impulsive buying behaviour of millennial customers.
  • Give-away's on social sites: If company is famous for their products or services then run a give way on social media like Facebook and Instagram. For this, company provide give away on the basis of customers likes and reaction on the products and campaign as well. This type of giveaways is one of the effective and regular feature for company to improve their brand performance for making customers base more strong. Furthermore, it also become appropriate for increasing number of millennial customers and make them loyal towards the company. It may assist in accelerative the profitability and also acquiring bigger market share from its rivals also. As, organisation needs to ensure that they utilization good and identifiable hashtags for the item or products giveaway. Running Instagram and Facebook campaign will assist in increasing millennial customers and also increase brand awareness at competitive market. All these can be effective for enhancing the profitability level through which clothing companies can easily implanted their agonistic and celebrated image by which impulsive buying behaviour of millennial customers can easily influenced.
  • Regular Blogs: It is important for company in providing constant and valuable information to their customers through a blog. This is effectual for firm to make customers aware towards the clothing products in order to improve their trust and loyalty as well. In this regards, blogs should be regularly released so that customers easily understand whenever they visit company sites. Blog should be modality absorbing and less than 500 words so that millennial customers get easily attracted and influenced. By this, organization invite more millennial customers to satisfied their requirements. It will assist in heighten its overall sales and profitability level. Furthermore, blog should be short and sweet because now a days customers are looking for attractive and creative blogs. On the other side, sometime online digital marketing strategy will requited a log post along with different photos and maybe even a video. By this, people get easily influences and at the same time also buy company services for accelerative their overall profitability at competitive market place.
  • Email a reminder to customers who left their products in shopping cart: It is one of the effective and popular method of marketing in which people add their selected items and products in their shopping cart so that they easily place their orders. But some time they forget all about them. In this regards, company send them a reminder email to those customers who put their products to the cart but at the same time didn't purchase. Along with this, company also provide them discount and offer code to encourage them to purchase products products company. Mainly, digital marketing is easy and fairly easy and at the same time also way to increase awareness or its overall sales as well. In UAE, various fashion brands are sincere towards their digital marketing and also focus on influencing millennial customers by understanding their impulse buying behaviour. It will immediately contributes in devising image more competitive so that various people can easily attracted. Due to this, online and social media is an effectual mode to encourage group to purchase company good as firm can develop positive relation with their millennial customers by give them fashion and clothing products.

In addition of this, there are some another ways and strategies which should be used by clothing companies in UAE with the aim of increasing their sales by influencing impulsive buying behaviour of millennial customers. As this type of customers are highly connected by social media platform and also prefer to buy products from the same as compare to visit physically to stores. This can be a best opportunity for organisation to easily reach their target customers and make them allegiant towards its offerings by offerings them best quality services according to their needs. All the options and marketing methods can be understood by following points:

  • Promotion Run during holidays increase sales and acquiring attending when buyers are much cognisant: It is also considered as an effective strategy that should be implement by company in which they provide incentive to buyer on the basis of specific occasions. This can be an effective digital marketing strategy that help in promoting as well as influencing people to take its products. As, organisation includes series of emails that give subscriber to customers to share their emails discounts along with their friends and on social media as well. By this, company invite or influence millennial customers about its services and make them influenced and satisfied with its offerings. It also assistance in exploding overall sales and profitability level of fashion company in market.
  • Make style guides to entertainment visitors how to wear of incorporate company products into their everyday life: Fashion companies in UAE serve variety of clothing items to its customers for achieving their higher satisfaction. Under this, firm should put together a style guide on their websites so that millennial customers can visit and subscribers in order to get various ideas on how to wear clothing and so on. Mainly, style guide that company offered to customers on the basis of seasonally, for specific occasions, vacation and so on topical themes. Along with this, guides can be recorded as a particular section on organisation websites and also its blog that focus on providing in-depth information of each and every collection. Telling a story with the style is also help in grabbing customers interest towards its services.
  • Working with influencers in fashion industry give right to a new audience: In industry, clothing or fashion companies in UAE should work with a famous fashion individual that help in increasing dedicated followers towards its brand. By this, company can easily build their popular reputation and invite millennial customers towards its clothing products. For increasing their overall sales, company needs to remark, review or even impairment your products in order to put optimistic effect on gross action of company and its image as well. Furthermore, creating a specific campaign in UAE is also effective for developing as well as creating gorgeous images with products assist in capturing capturing millennial customers by influencing their impulsive buying behaviour. This contribute in heighten sales of the organization and make them famous at competitive market area. It may contributes in attractive huge millennial customers towards its clothing items. Furthermore, organisation should focus on working with bloggers that give different things such as sharing customers content on their blog and social channels, selected the correct influencer is also assist in gaining new customers towards its services. By collaborating with blogger, company can easily run Facebook and also post ads featuring the photos that influence millennial customers to consume its clothing products as per their choice and need as well.
  • Have every new email subscriber follow on Instagram: This plan of action also play a critical role on in inviting more and more millennial customers. In this, fashion company should send new emails subscriber a thank you for following and at the same time also direct them to go on Instagram for knowing about tips and style inspiration as well. Along with this, organisation needs to encourage customers to not only precede them but also share their photos of themselves along with its company products by using special and creative hashtag. This will directly contribute in creating brand loyalty and bringing people in touch towards their products. This is the reason that, it is consider as an appropriate strategy on social media that help in creating positive and competitive performance of company within the fashion industry.
  • Create gift guides for entire year for customer's life events to influence them to buy the same: This type of strategy is depend on nature and type of e-commerce stores and their ideal buyer. In this company should provide gift guided to customers for whole life occasions in order to retain them. Through which, millennial customers buy gifts year round occasion. By using this digital marketing strategy clothing company in UAE can easily promote their products by providing them gifts. In this regards, all the gift guides should be available on websites of company and also send target emails to their customers. Along with this, company should promote their gift guided on social media to invite more and more millennial customers. Mainly, this type of gift guide is refers to the collection of items that offer by firm to customers customers to make them satisfied and loyal as well.

RESEARCH METHODOLOGY

RM is consider as an one of the crucial section that involves specific methods and techniques adopted by investigator in research for collecting, assembling and evaluating the data. Mainly, it includes those techniques that are used to collected relevant data in a nominal research study and topic as well. Thus, it is essential for research worker to choice suitable and appropriate methods for executing the investigation action in well organised way (Kassim and et.al., 2016). By using this, investigator can increase the chances of attaining positive and reliable outcomes that make whole research more successful and authentic. This will support in providing clear and accurate information about research issues by which investigator can draw a valid judgement. One of the main reason behind this chapter is that it is a way to effectively or systematically solve a research problem. Along with this, it is a study how an investigation is done appropriately. For better understanding there are some effective and suitable methods of carried out research activities are as follows:

  • Research philosophy: It is consider as a belief about a ways in information should be gathered, analysed and used. By this, expert can collect applicable data about the research theme and area. It may straight-away contributes in improving the possibilities of accomplishing positive and reliable results. It is categorized on ground of two type of philosophy such as interpretivism and positivism research philosophy. Interpretivism philosophy is includes investigator to interpret all the elements of the research as it integrated human interest. By using this, investigator gather valid information towards the research subject. Whereas, positivism is based on natural phenomena and relations as well. In this researcher collect information as per reason and logic as well (Krishnan, 2014). For carry out this study, researcher will adopt interpretivism research philosophy as it assist investigator in collecting or evaluating in-depth information in-front of research topic in order to attain affirmative and dependable outcomes within the research.

Research strategy: It is one of the essential layer of inquiry framework which support researcher to choice suitable strategy in order to collect relevant data and content. With the guidance of this aspects, research maker can easily undertake whole research task and make it more effective and authentic as well. In this regards, there are some type of research strategies such as questionnaire, focus group, interview, observation and so on. These are assist in collecting applicable accumulation and information on the basis of effect of social media marketing on impulsive behaviour of millennial customers towards fashion company in UAE. In order to undertake current study, man of science will use questionnaire as a research strategy that help in assembly relevant collection according to its specified topic (Tuten, 2019). With the help of this, reliable and valid data can be easily collected through which researcher take right and reliable decision that make whole research more effective. The main reason of using questionnaire is that it save both time and cost of investigator and company as well. Along with this it also support in perceptive actual views and opinion of selected respondents.Worried for assignment help. Talk to our Experts!

Research approach: This subdivision of study is mainly supported on collection of data and its analysis also. As per data collection investigation conceptualization is apart into two parts which are qualitative and quantitative. However, in case of data analysis, inductive and deductive are consider two main approaches. Within an investigation, there are two methods of data collection which are quantitative and quantitative. In this regards, quantitative research is refers to a systematic investigation in which researcher gather quantifiable information and also performing in statistical and computational techniques (Coleman, 2018). Mainly, it is based in measuring variables that help in providing most reliable and authenticate subject matter about the research theme. With the use of this method, researcher can draw or stake a valid judgement and improve accuracy of research. Whereas, qualitative method of data collection is also see as an effectual technique that refers to the process of naturalistic study that provide in-depth subject matter on the basis of social phenomena. Mainly, it is based on the meanings, concepts, characteristic, symbols, definition and many more which are not measurable because it relies on the direct experience of human beings. Along with this, it also assist in gathering data through which researcher easily understand the actual concept of issues. For executing or evaluating this study, investigator will use quantitative method of data collection as it is an effective method that help in assemblage faithful message close to research theme that is measurable in nature (Kautish and Sharma, 2019). By this, researcher accomplish higher response from selected respondents that assist in rising the possibilities of accomplishing affirmative and valid results.

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Advantages and disadvantages of quantitative data collection: In this research, investigator use quantitative method for gathering collection as per selected topic. As quantitative research is refers to the mathematical and computational tools that used for collecting relevant content. By this, investigator easily measure the real issues and ways to resolve the same. The main reward of using this type of method is it offer reliable and repeatable information that assist in accomplishing positive findings within the research (Pieterse, 2019). On the other side, there are some drawbacks of using quantitative research is that some time investigator is fail in evaluating the answers provide by selected respondents. As, it does not gain access to specific feedback details towards the research topic which can be negatively impact on the end results of investigation.

Data collection method: It is crucial for investigator to select suitable methods for collecting data to take right and appropriate results within the research for making it more effective. It is categorised on the ground of two methods such as primary and secondary. Both methods are effectual for assembling accurate data that support in making whole research in efficient way. In this attentiveness, primary method is related to original observation gathered by the investigator for first time as it includes surveys, observations, experiments, questionnaire and many more (Jaramillo and Richardson, 2016). Whereas, secondary content is collected through someone others as it is already available and analysed by others. Mainly, it provide detailed analysis about the selected topic and theme. Through this investigator can take accurate judgement. For this research, expert adopt both methods which assist them in accomplishing positive outcome within the investigation. By exploitation primary methods, investigator prepare a questionnaire that included open-ended questions asked from selected respondents. Whereas, secondary method for collecting information assist in carried out literature review that consist view points of various authors on the basis of research theme. By this, researcher can draw a sound conclusion and develop a reliable investigation.Worried for online essay help!

Sampling: It is consider as a procedure of selecting sample size from whole grouping with the aim of gathering relevant data. For this, there are two type of sampling techniques i.e. probabilistic and non-probabilistic sampling technique. Under this research simple random sampling method will be used by investigator that is part of probabilistic technique (Scopelliti, 2018). By this, 50 respondents are selected who are the customers of company and also provide actual information about research topic.

Limitations of the research: While carry our research activities in effective style, investigator face different issues or limitation that put negative effect on end results. In this regards, there are some limitation like insufficient fund, lack of resources, inaccurate time, unethical behaviour of respondents, lack of relevant information from previous study. Thus, it is crucial for researcher to bring off all the resources while conducting investigation (Kang and Sung, 2019). This will amend in making entire research effective and evaluate the end results more effective and efficient.

DATA PRESENTATION AND ANALYSIS

Questionnaire

Name:

Age:

Gender:

Contact no.:

Q1) Do you have any idea about Social Media Marketing?

a) Yes

b) No

Q2) Are you aware about impulse buying behaviour?

a) Yes

b) No

Q3) Does social media marketing and promotion influence the impulse buying behaviour of millennial customers?

a) Yes

b) No

Q4) What are the role of social media marketing and promotion for Louis Vuitton at market place?

a) Interacting with target market

b) Effective marketing

c) Find customers

Q5) What are the different social media platform millennial customers mostly used for purchasing Apparel products of Louis Vuitton?

a) Facebook

b) Snapchat

c) Instagram

Q6) What different strategies used by UAE apparel companies to influence the impulsive buying behaviour?

a) Facebook Retargeting

b) Give-away's on Facebook and Instagram

c) Regular Blogs on fashion

d) Email a reminder

Q7) Does use of social media marketing and promotion help UAE companies in increasing their overall sales?

a) Yes

b) No

Q8) What are the current trends for Millennials customers that directly influence their impulse buying behaviour?

a) Use social media

b) Offer a loyalty program

c) Price products competitively

Q9) What are the major problem faced by Millennial customers while purchasing Apparel products of Louis Vuitton?

a) Weak Lifestyle branding

b) Mobile sluggish/unfriendly websites

c) Forgetting to “go green”

d) Keeping up with hashtags

Q10) Recommended the ways by which Louis Vuitton can influence impulse buying behaviour of millennial customers.

Data sheet

Q1) Do you have any idea about Social Media Marketing?

Frequency

a) Yes

35

b) No

15

Q2) Are you aware about impulse buying behaviour?

Frequency

a) Yes

40

b) No

10

Q3) Does social media marketing and promotion influence the impulse buying behaviour of millennial customers?

Frequency

a) Yes

30

b) No

20

Q4) What are the role of social media marketing and promotion for Louis Vuitton at market place?

Frequency

a) Interacting with target market

30

b) Effective marketing

10

c) Find customers

10

Q5) What are the different social media platform millennial customers mostly used for purchasing Apparel products of Louis Vuitton?

Frequency

a) Facebook

30

b) Snapchat

10

c) Instagram

10

Q6) What different strategies used by UAE apparel companies to influence the impulsive buying behaviour?

Frequency

a) Facebook Retargeting

20

b) Give-away's on Facebook and Instagram

10

c) Regular Blogs on fashion

10

d) Email a reminder

10

Q7) Does use of social media marketing and promotion help UAE companies in increasing their overall sales?

Frequency

a) Yes

35

b) No

15

Q8) What are the current trends for Millennials customers that directly influence their impulse buying behaviour?

Frequency

a) Use social media

20

b) Offer a loyalty program

20

c) Price products competitively

10

Q9) What are the major problem faced by Millennial customers while purchasing Apparel products of Louis Vuitton?

Frequency

a) Weak Lifestyle branding

20

b) Mobile sluggish/unfriendly websites

10

c) Forgetting to “go green”

10

d) Keeping up with hashtags

10

Theme 1: Idea about Social Media Marketing.

Q1) Do you have any idea about Social Media Marketing?

Frequency

a) Yes

35

b) No

15

Interpretation: SMM is one of the essential platform or website that used to boost company products and services in market to influence customers. Along with this , it also support in developing higher sales and drive website traffic by which organization easily reach their target customers. With the help of this, organisation can attract more number of customers in-front its services. In context of this, 35 out of 50 participants give their views that social media marketing is an effective activity thorough which firm can enhance their profitability level and rest of 15 people are not much cognisant about social media marketing and its impact on company and customers buying behaviour.

Theme 2: Aware about impulse buying behaviour.

 

Q2) Are you aware about impulse buying behaviour?

Frequency

a) Yes

40

b) No

10

Social media marketing and promotion influence the impulse buying behaviour of millennial customers.

Interpretation: As per above discussed graphical representation it can be evaluated that 40 out of 50 participants think that buying behaviour is refers to unplanned decision to buy products and services that made just before a purchase. This behaviour of consumers is directly affected through quality products of company that usually triggered by emotions and feelings as well. Mainly, it means making an unplanned purchase. On the other hand, rest of 10 respondents does not have any idea about the impulsive buying behaviour.

Theme 3:Social media marketing and promotion influence the impulse buying behaviour of millennial customers.

Q3) Does social media marketing and promotion influence the impulse buying behaviour of millennial customers?

Frequency

a) Yes

30

b) No

20

Interpretation: From the above mentioned graph it has been examined that impulsive buying behaviour is consider as an activity of a customers to buy good and services without any kind of planning in advance. In this regards, social media marketing and promotion is play a significant function as it directly influence impulsive buying behaviour of millennial customers by making them aware about company products. This can be put positive impact on organisational performance in market place. In this, as per view point of 30 respondents buying behaviour of generation Y customers affected or influenced through social media marketing and promotion. By this company easily invite more and more people towards its services. On the other side, rest of 20 people said that social media marketing is not influence impulsive buying behaviour of millennial customers.

Theme 4: Interacting with target market is major role of social media marketing and promotion for Louis Vuitton at market place.

Q4) What are the role of social media marketing and promotion for Louis Vuitton at market place?

Frequency

a) Interacting with target market

30

b) Effective marketing

10

c) Find customers

10

Interpretation: Today's competitive era or market, social media marketing define a major role that help company and people in connected with each others. It is used as a marketing tool to increase awareness of people about the company products and services. This will support in establishing competitive brand image that easily influence millennial people towards the same. Along with this, it provide various benefits and advantage to company in enhancing its market share. As per view point of 30 respondents, social media marketing help company in interacting with target market by which firm easily create strong base of customers. 10 people give their views that effective marketing is also a major benefit of social media marketing that support company in promoting as well as advertising their apparel to invite more and more consumers towards its offerings. Whereas, rest of 10 participants said that social media assist company in finding target customers by which they can amend their performance level within the fashion industry.

Theme 5: Different social media platform millennial customers mostly used for purchasing Apparel products of Louis Vuitton.

Q5) What are the different social media platform millennial customers mostly used for purchasing Apparel products of Louis Vuitton?

Frequency

a) Facebook

30

b) Snapchat

10

c) Instagram

10

Interpretation: As per above discussed graph it has been evaluated that there are various media platform which used by millennial customers with the aim for purchasing apparel products and services. In this regards, generation Y customers are mostly active on social media sites as they also have strong power of purchasing in market place. In this, 30 out of 50 people think that Facebook is one of the important and mots using platform wherein millennial customers are active and also updated towards the fashion industry. Along with this, 10 participant give their views that Snapchat is an effective social media platform that mostly used by millennial customers to purchase company products and services. Whereas, as per 10 people Instagram is appropriate for customers that influences them to buy apparel products and services. By using all these strategies company may amend their brand name and also accepted its agonistic edge at market place.

Theme 6: Facebook Retargeting is an effective strategy used by UAE apparel companies to influence the impulsive buying behaviour.

Q6) What different strategies used by UAE apparel companies to influence the impulsive buying behaviour?

Frequency

a) Facebook Retargeting

20

b) Give-away's on Facebook and Instagram

10

c) Regular Blogs on fashion

10

d) Email a reminder

Interpretation: From the above mentioned graph it can be examined that various strategies are there that help UAE companies in inviting or influencing impulsive buying behaviour. It will affect on profitability organization in positive way. In this regards, 20 out of 50 participants think that Facebook retargeting is consider as an important strategy that help customers in providing necessary information towards the company products and services. By this, firm can improve their positive brand image and at the same time also increase its presence at market place. 10 people give their views that Give away' s on Facebook and Instagram is also a effective strategy which company provide awareness to customers as per regular basis in order to effectively understand people reaction towards offering products and services. Furthermore, 10 respondents think that regular blogs on fashion help in increasing awareness of customers that provide information about new updates in fashion industry in order to invite millennial customers towards the apparel products. On the other side, 10 participants said that email a reminder is a way through which firm can easily remind their customers about their order that they place and keep in cart. All these are consider as an effective strategy through which UAE apparel companies can influence customers towards its offerings.

Theme 7: Use of social media marketing and promotion help UAE companies in increasing their overall sales.

Q7) Does use of social media marketing and promotion help UAE companies in increasing their overall sales?

Frequency

a) Yes

35

b) No

15

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