Applied Research and Development

The purpose of this research is to determine the attributes of students towards exercise and to market gym in effective manner. With this study it is easy to identify the benefits of physical activities in gym and its importance in students lives.

Literature Review

Literature review is considered to be as the part of scholarly paper which in turn tends to include substantive findings in order to bridge the gaps on the particular set of the research topic. Literature review is considered to be a part of secondary source of data collection. This is the data which is used for further studies. It helps in exploring the data already collected by the scholars.

To identify the attitudes of students towards exercise.

Boldov, Gusev and Karpov, (2017) sought to determine the fact that, physical activity and exercise in turn is considered to be one of the key factor which in turn results in prevention of the obesity among individuals. It results in various health benefits and leads to living better quality of life. Students tends to have a positive attitude towards the exercise and physical activity because it tends to influence the way individual live their life. The key benefit associated with the physical activity at the gym in turn helps in improving the cardiovascular fitness, controlling weight, building muscles and strong bones. It also helps in reduction of symptoms associated with depression and anxiety and also reduces risk of developing ill health conditions.

Panza and et.al., (2018) investigated that, with the increased in the use of technology in a modern era, students tend to get less engaged in physical exercise which in turn results in various health issues and problems among the individuals at a very young age. Low level of physical exercise patterns has been observed within students. This in turn eventually results in higher rate of obesity, poor mental health, cardiovascular disease, etc. students feel less motivated to get indulged in the physical exercise is because of the lack of knowledge associated with the physical activity. Need example assignments, Talk to our experts! 

To determine strategies for marketing company services to students

Subramaniam and Mercier, (2017) examined that, running several ranges of promotion on the social media platforms in turn helps in attracting attention of the customers within the set target market and segment. Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, etc. by including data which helps in making people aware about the benefits of physical exercise at a very young age. Getting insta savvy and creating an effective marketing story helps in attracting attention of the customers for the gym membership. This in turn is considered to be one of the effective strategy which in turn helps in motivating students and young people to get engaged in the physical activity in gym. Hutzler and et.al., (2019) evaluated that, giving advertisement on newspaper, local networks, radios, etc. in turn is considered to be an effective marketing strategy in order to promote gym. Offering various corporate wellness initiatives in turn helps in encouraging young individuals to become the member of the gym. Writing blogs associated with the benefits of gyms and physical fitness and exercise in turn helps in seeking attention of the young people. This in turn helps in attracting young individuals and students to increase the membership of the gym. As per the views of Roberts, (2017), running the referring a friend programs is also an appropriate marketing strategy, where the client who is referring tends to receive an appropriate incentive amount. Offering special discount to the customers in turn is considered to be an effective strategy which in turn helps in attracting large number of students in order to increase membership at the gym. Giving training support by hiring the top trainers in turn helps in attracting more students in order to enrol in the gym membership program. Offering effective machines and gym environment to the members in turn helps in increasing the number of members at the gym. Adding value by offering customized services to the client in turn helps in increasing the membership at the gym.

To analyse the challenges faced by the gym while determine students attitude in context of exercise.

Georgieva, (2017) sought to determine the fact that, students do not have sufficient time to get indulged in the physical exercise. This in turn is considered to be one of the major challenge for the gym to influence students to take out time from their busy schedule in order to get indulged in the physical exercise. One of the key challenge faced by the gym is that, large number of competitors who in turn is offering same range of services at a relatively competitive price. This makes students confuse which gym to join. Saleh and Mazlan, (2019) argued that, lack of self motivation and low self efficacy in turn is considered to be one of the major challenge faced by the gym in order to influence the attitude of customers towards gym. Students tend to have fear associated with getting injured while carrying out any set of physical exercise at the gym. Boldov, Gusev and Karpov, (2017) said that, students facing difficulty in paying gym membership fees. This in turn also acts a major challenge for the gym to influence students attitude towards exercise. Hiring of talented trainers and building of the client base in turn is considered to be one of the biggest challenges for the gym.

The key literature gap of the research study is to analyse the attitude of the students towards exercise at gym. Another major reason for carrying out this research study is to effectively evaluate effective marketing strategies which in turn helps in increasing the gym membership. This study will help in bridging the gaps on the current knowledge of the subject matter by effectively gaining appropriate conclusive results on the research topic, aim and objectives.

TASK 2

Three ideas that support in selection of appropriate research topic

Survey- It is the process of collecting data, when conducting survey, researcher pay for production of survey questionnaires, when they chose large sample of general population, investigator allot an incentive in kind. On the other side, other data collection methods such as personal interview and focus group requires to pay more.

Interviews- Face to face interviews is the another idea generated by researcher while determining the research gap. It is one of the most effective types of data collection approach under qualitative research. Here, researcher will collect information directly from interviews, it is perfect when investigator need to collect highly personalized data.

Focus groups- This data collection method is significantly an interview approach, but instead of being face to face, here researcher conduct group discussion.

Attributes of research topic

Survey is one of the research idea researcher were chosen in order to gathered information and data in context of above selected topic. By following qualitative type of methodology, researcher prepared questionnaires to address research questions and to achieve its objectives as well in effective way. Survey is the best method for gathering info, chose by researcher. It helps to provide high degree of general abilities in representing a large population, due to usual range of number of individuals who answers research questions, the data being collected posses a better description of relative attributes of students towards exercise. As compared to other approaches of data collecting, surveys allow researcher to extract info that are near to appropriate attributes of focus groups. Order assignment help from our experts! 

Research question and objectives

Objectives-

• To identify the attitudes of students towards exercise.
• To determine strategies for marketing company services to students.
• To analyse the barriers faced by Lords gym while determine students attitude in context of exercise.
• To recommend how students attitudes can be analysed to market gym services

Questions-

• What is the attribute of students towards exercise?
• What are the strategies marketing manager of Lord gym used to promote service in market?
• What challenges or situations faced by Lord gym while determining the attributes of students in context of exercise?

Different research stages

Literature review-It is the most important chapter of research project, in which research will examine secondary data from varied research journals, articles and books. Here, the topic of investigation is discussed in deeply manner, regarding what other authors have supported as well as contributed in previous.

Methodology-In this stage, research methodology will discussed taken by the researcher in order to find out the proper findings. While conducting investigation, researcher follow qualitative type of methodology instead of quantitative in context of study. It will give an overview about how whole research will be conducted and what approaches are utilized.

Identifying population-Students across multiple colleges in Malta selected by researcher as sample size, in which 10 to 12 students from each focus unit age of 15 to 30 take participation to support further research procedure. Focus group method for gathering data is chosen by researcher in this study.

Questionary-This stage, researcher design list of essential questions in order to collect in depth information relate to chosen subject from selected respondents to answer research questions in effective manner. Hence, design of questionnaire is of topmost significance to assure relevant data is gathered so that findings are generalizable and interpretable in systematic way.

Data collection-It is the another stage of research process, in which researcher chose the suitable and appropriate method for collecting data. Researcher of this study use secondary and primary data source to collect a lot of info related to subject of research.

Data analysis-This stage, describe how primary data is gathered and interpreted, it helps to give brief analysis of outcomes obtained from knowledge, data analysis include tables, graphs and charts along with their appropriate findings.

Conclusion-In this stage, researcher shows what is summarized after accomplishing project with findings. It gives an insight that about results of information and data collected by researcher.

Gantt chart

TASK 3

Research approach.

Research approach constitute of set of assumptions which helps in analysing and interpreting the research problem.

The researcher of the study will opt for qualitative research methodology approach because it will help in finding the best possible solution and also identify several ranges of patterns to the particular research study. Qualitative research in turn helps in effectively providing better and in depth understanding on the various research problems.

Research philosophy.

Research philosophy is associated with the certain notion according to which the data has to be gathered in certain phenomenon (Fletcher, 2017). Epistemology is considered to be as the branch of the research philosophy which in turn is mainly linked with the set of sources, nature, possibilities in the field of the study. Ontology is a part of the philosophical field which in turn tends to revolve around the nature of reality associated with the research subject matter. Axiology is also considered to be the branch of the philosophical method which helps in assessing the value of the study. This method tends to focus on two core elements i.e., good and desirable at the time of carrying out the research study.

Positivism research philosophy approach is mainly associated with the factual knowledge which in turn has been gained with the help of observation (Silverman, 2016). This approach is useful in exploring the social reality which in turn eventually is beneficial in gaining better understanding through appropriate observation and reasoning.

Interpretivism research paradigm: This approach constitute of subjective interpretation where human interest is taken into consideration which is useful for subjective interpretation which helps in effectively understanding the reality of the subject matter.

Stating position associated with research paradigm.

The researcher of the study will opt for interpretivism research paradigm because it helps in understanding the world based on the subjective experience. This approach is selected by the researcher because it tends to reflect on the various aspects of the research problem by effectively involving human interest into the research study. This research paradigm approach helps researcher in critically understanding the attitude of the students towards exercise which in turn helps in increasing the number of membership of students in gym (Mohajan, 2018).

Examining the research methods.

Research method

The researcher of the study will opt for qualitative research method because this in turn helps in critically investigating the attitude of the students towards exercise which in turn helps in increasing the number of membership of students in gym. The researcher of the study will collect data through a survey by targeting focus group of students across various multiple colleges. This in turn helps in gaining in- depth knowledge related to the specific subject matter.

Population, sample and sample strategy

10 to 12 participants who belong to the age group between 15 to 30 years have been selected within the sample size. The researcher of the study in turn will choose simple random sampling strategy where each individual present in the market in turn has equal opportunity to get selected within the specific sample size (Almalki, 2016). This method is useful in drawing inferences and is useful in reducing biasses in the result.

Data collection method

The researcher of the study will in turn carry out both primary and secondary source of the data collection method. Secondary data collection is an approach where the information on the research topic has already been collected beforehand by some other individual (Hadi and Closs, 2016). The sources of secondary data collection includes records, censuses, journals, books, reports, etc. Primary data collection is an approach where the information on the research topic is collected through surveys by preparing a set of questionnaires based on the aim and objectives of the research study. This in turn will help researcher in collecting new set of information which helps in exploring the set subject matter. The key sources of collecting primary information is through interviews, experiments, questionnaires, etc.

Explanation of how the data will be collected

The researcher of the study will collect data through survey by distributing questionnaire to the set sample size. This method is appropriate because it helps in ensuring more accurate results which in turn helps in drawing valid conclusion on the specific research topic. This method is useful in gaining unbiased data which in turn helps in attaining valid conclusive results.

Ethical issues associated with the research.

Ethical issues in research

Research ethics tends to govern the certain set of standards in order to conduct and carry out research study. Ethics in research are considered to be the set of unwritten and written rules which in turn helps in effectively carrying out the research study (Bresler and Stake, 2017). Keeping all the information confidential in turn is considered to be one of the major issue in research. Other key ethical issues associated with the research are objectivity, legality, anonymity, carefulness, honesty and integrity, etc. Voluntary participation, legality, respect towards intellectual property right, etc. are considered to be the key ethical issues while carrying out the research (Ethics in Research and Scholarly Activity, Including Protection of Research Participants, 2020).

Ethical issues relevant to research proposal

Keeping the information private and confidential in turn is considered to be as the key ethical issue while carrying out the research study. Compliance with the legal laws and intellectual property rights are also considered to be as the key ethical issue while carrying out the research study because non- compliance with any other law might hamper the relevance and authenticity of the research study.

Ways to address ethical issues

In order to resolve these ethical issues associated with the study, the researcher will respect all the information provided at the time of carrying out the research. The research will be carried out with utmost confidentiality by effectively protecting all the information (Basias and Pollalis, 2018). The researcher will follow specific set of guidelines and rules in order to carry out research in a legal and relevant manner.

TASK 4

Data Analysis

Theme 1: “Exercise is good for health”

Interpretation: After going through the data collected with the help of primary data collection tool it has been interpreted that student are having very positive attitude toward exercise. As out of the total pool of 10 respondent 9 respondent has chosen yes that exercise is good for health. No one has chosen the option of no and only one respondent has chosen the option not sure. This result is well supported by the literature review section of the study.

Theme 2: “love to join gym”

Interpretation: Data collected has helped the scholar in analysing that there is good sort of market opportunity available for Lords gym to open up new gym in the nation. As Out of total pool of 10 respondent 8 respondent has chosen the option yes which means that they are looking to join gym. Only 2 respondent has chosen the option no which means that they are not looking to join gym. This is good number for anyone looking to open up new venture.

Theme 3: “benefit did exercise brings”

Interpretation: After going through the data collected it can be easily interpret that there is very positive aptitude of respondent toward the exercise, which is very good sign for Lords gym. As data collected shows that out of pool of 10 respondent six are having the opinion that exercise used to build both mental as well as physical strength for an individual. This is well supported by the literature review section as well as author also highlights that exercise used to build both mental and physical strength. Remaining 1, 2 and 1 respondent has chosen Mental strength, Physical strength and None of Above option respectively.

Theme 4: “factor whcih you consider the most at the time of selection of gym”

Interpretation: After going through the above data it can be easily interpretet that Lord Gym has to make sure that used to have good traininer and qualified equipment in the gym, to promote or attract the eye of customer toward the gym. As out of the total pool of 10 respondent 4 respondent each has chosen the option of trainner and equipment are the factor which they used to consider at the time of attracting choosing the gym to go in. Remaining 1 respondent each has chosen the option of All of above and Ventillation.

Theme 5: “Main driving force, wihch used to drive your interest toward gym”

Interpretation: After going through the data collected with the help of the data collection tool it can be easily interpret that the think which used to drive the respondent to have a gym is to get a good body shape. This can be used in a promotional tool by Lord gym by diverting variety of the promotional activity of organizational toward body shape. As the data collected shows that out of the total pool of 10 respondent 6 has chosen the option of body shape. Which is more than 50 percent of result. Remaining 1, 2 and 1 respondent has chosen the option of Fitness, Strength and all of above.

Theme 6: “consider cost as a factor at the time of selecting gym”

Interpretation: After going through the data collected it has been consider that cost or fees of the gym is one of the biggest factor, which is considered at the time of choosing gym. So organization has to make sure that they used to keep the cost of gym as low as possible to attract the eye of customer toward the gym. Out of the total pool of 10 respondent 7 has chosen the option of yes and 3 respondent has chosen the option of no.

Theme 7: “Timing you will love to attained gym”

Interpretation: After going through the above data it has been interpreted that it will be better for Lord gym to open the gym in the evening for longer period of time. The reason behind the same is that out of the total pool of 10 respondent 5 respondent has chosen the option of Evenining, this is well supported by the literature review section as well as author highlights that, most of respondent used to go into the gym at evenining. Remaianing 2, 1 and 2 respondent has chosen the option of morning, afternoon and anytime.

Theme 8: “Trianiner used to impact your decision of choosing the gym”

Interpretation: After going through the above data it has been analysed that it is very necessary for Gym to have good trainer in the gym to carry out the different activity of the gym. As collected data shows that out of the total pool of 10 respondent 9 respondent has chosen the option of yes and only 1 respondent has chosen the option of no. This was also highlighted by author in literature review section that it is very important to have trainer in the gym to attract the eye of customer.

Theme 9: Best way through which you used to get information about different promotion

Interpretation: After going through the above data it has been interpretate that out of total pool of 10 respondent 6 respondent has chosen the option of social media marketing is the tool through which they used to get the information regarding the different type of promotion in the market. So organization must use social media marketing as the primary platform to promote the offering of the company in the market. Remaining 1, 1 and 2 respondents has chosen the option of News paper, E-communication tool and All of above. This shows that using social media platform will be more viable for the organization as compare to the other.

Theme 10: “changes which need to be brought into the gym”

Interpretation: After going through the different sort of the suggestion which has been provided by the respondent, one suggestion which used to stand out of all was ventilation facility. As almost all the respondent has mention that having a good sort of ventilation facility at gym will be good, as it makes hem feel comfortable at the time of working it out in the gym.

TASK 5

Reflect on the issues that emanate from this research project

Their were many different type of issue which was faced by me at the time of carrying out the operation of study. The biggest limitation was to find out the best source to collect the information, with the help of taking help of tutor I am able to check the reliability of data which has been collected. Time for carrying out study was also limited but with the help of team work I am able to complete the task on time.

This study will eventually help the company planning the different action on the basis of the solution which is provided by outcome of the research. Also it will help the company to refer the same solution in future in well when any such type of issue arises in future as well.

This research can also hinders the company in many ways, as there are many different ways in which organization will be using this result of data. Any wrong interpretation of data may lead to false result for an organization.

Scholar was also having the option of selecting the quantitative research type but it would become difficult for the scholar to give the solution of problem in the numeric form. Also scholar was having the option of selecting deductive approach of conducting the research but it would have become difficult for the company to understand human interest involve in study. Ask for programming assignment help UK from our experts!         

Implications of research findings on stakeholders.

Key stakeholders of Lords Gym

Stakeholders are people who in turn are influenced by the objectives, actions and policies of the organization. The stakeholders of the company tends to have key interest over the functioning of the company.The key stakeholders of the Lords Gym mainly consist of owners, employees, community, investors, sponsors, students, government, and suppliers.

Evaluation on how findings impact stakeholders.

The key findings of the study states that, the students tend to have positive attitude towards gym exercise. There seems to have positive impact on the key stakeholders of the Lords gym because Lord gym tends to attract large number of people for increasing the membership. Improved and increased number of membership at the gym will in turn results in higher performance, productivity and profitability of the company. Lords gym getting engaged in the social media marketing, e- communication tool, advertisement and promotional strategies, etc. in turn helps in attracting large number of members to the gym. This in turn influences the stakeholders such as owners, clients, investors and government positively.

Examining how the findings will be presented to stakeholders.

These findings will be presented to the stakeholders by critically evaluating the data collected through questionnaire. Proper tables, charts and graphs will be made for each specific theme in order to gain wider conclusive results in order to understand the attitude of the students towards exercise which in turn helps in increasing the number of membership of students in gym.

CONCLUSION

From the above conducted study it has been summarized that, students tend to have a positive attitude towards physical exercise ta the gym. They establish the fact that, physical exercise helps in boosting physical and mental health of an individual. Furthermore, this study helps in determining that, social media marketing, promotional activities, advertisement, referrals, discount offers, etc. are considered to effective marketing strategy which in turn helps in increasing the membership at the gym. This study also concludes by effectively carrying qualitative research study is that, gym also faces various challenges such as not sufficient time to get indulged in exercise, large number of competitors, lack of self motivation and low self efficacy in turn is considered to be one of the major challenge faced by the gym in order to influence the attitude of customers towards gym. This study concludes that, stakeholders of the company are also positively influenced with increasing membership at gym.

Read more - Importance of Corporate Social Responsibility

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