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HCR5002 Digital Marketing Influence On Vitamin D Intake Amongst Uk Consumers

University: Wembley High Technology College

  • Unit No: 11
  • Level: High school
  • Pages: 41 / Words 10340
  • Paper Type: Dissertation
  • Course Code: HCR5002
  • Downloads: 64
Question :

This assessment will cover following questions:

  • Provide a critical analysis of clear geo regional variations in the UK in context to sun from natural environment.
  • Generate the impacts of digital marketing on Vitamin D amongst UK consumers?
  • How particular digital Channels have become important amongst UK population.
Answer :
Organization Selected : N/A

INTRODUCTION

1.1 Research background

1.1.2 Overview of digital marketing

In recent era technological advancement business operations are highly transformed. It has provided a platform for organisation to use technology in their growth and development. In this digital marketing is playing a vital role in increasing sales and generating revenue (Nunan and Di Domenico, 2019). Alongside, the way of marketing is changed as organisation focuses on using different digital sources such as website, social media, e mails, etc. digital marketing is process or way or advertising and marketing products and services by using internet. It includes doing marketing through e mails, SEO, PPC, etc. in order to engage with customers.

In present time, even SME’s has applied concept of digital marketing. It is benefiting them by generating leads and converting customers. Furthermore, effective marketing strategies are developed and they are implemented in different ways. Businesses are finding out new ways and methods of advertising products. Another major role of digital marketing is it offers online way of promotion. In that social media is used, e mail marketing is done, etc. Currently, there are many new methods emerged which has ease way of digital marketing. They are content and video marketing which is giving advantage to market goods. It is a cost-effective method of advertising. Hence, in traditional marketing huge cost is required as compared to digital one.

1.1.3 digital marketing and business

Now a days every business is using digital marketing in order to attract more people. Also, it has enabled in generating leads and converting customers. There is rapid growth observed in business revenue (Jackson, Janssen, and Gabrielli, 2018). Moreover, there are different ways or platforms through which digital marketing is done such as websites, e mail, etc. however, attractive ads are created and published on social media. It has led to increase in customer base. The cost incurred by businesses on advertising is also decreased. They are able to promote and advertise products and services in effective way. Apart from it, with digital marketing companies are able to analyze data and info about market trends, purchase behavior, etc. However, businesses are using metrics to measure effectiveness of digital marketing. They gather data related to how consumer react to their ads and posts. Beside this the range of marketing has increased as organization is able to advertise all around the world. Digital marketing is playing vital role for business as they send messages to them. Various digital channels are used which makes it easy to reach target audience. It also has been identified that E-commerce platform is the workplace where it has found different more other opportunities for the UK businesses. Such as to get Vitamin products people first go to the websites and get more other information on the products to define the other people identification as well. Digital marketing tool helps people to acquire huge data and information which inspire the things into more energetic form (Hartemo, 2016)

However, digital marketing is important for business as it has led to decrease in cost of marketing. In addition, there is high rise in website traffic and lead generation. With use of SEO, PPC, etc. it has been easy for organization to market. These all are useful to target audience and provide them info about products and services. In recent times the main goal of business is to attract, engage and convert people. They want to retain them for long term. With digital marketing there is increase in customer base.

1.1.4 digital marketing and consumer behavior

The digital marketing has highly impacted on consumer behavior. This is because now people are able to gather data and info easily. Also, it has allowed them to analyze and compare data easily and then take decision. Apart from it, people also get influence by reading posts, comments, etc. on social media. So, this change their perception regarding buying of products. Other than this, company is easily able to engage with customers and communicate with them. They take their response through website or e mails. The use of smartphone is also way through which consumer behavior is influenced. It has either impacted in positive or negative way. Along with it, comments and reviews are read by which customer are attracted. Additionally, gathering of info is easy by which decision are made.

1.1.5 Use of Vitamin D

It is necessary for people to intake Vitamin D in order to maintain their health. This is because it allows in growth and development of bones. In Vitamin D people absorb calcium and helps in strengthening bones and muscles. There are many benefits of absorbing Vitamin D. The first is it maintain health of bones, improves immune system, brain, etc. Also, the regulation of insulin is maintained. Furthermore, it is useful in lung function. There is a natural source through which Vitamin D is absorbed that is sunlight (Centobelli, and et.al., 2016). Many people absorb Vitamin D through sun only. But in recent times there are many other ways emerged to intake Vitamin D. They are medicines, capsules, power, etc. these all new products are available in market for people. So, these all products are now provided by business to people. Therefore, it has transformed people minds towards buying that products. The deficiency of Vitamin D in a person can result in major consequences. The bones may become weak or can get damage. This weakness can result in impacting on physical health as well.

1.1.6 impact on consumer purchasing process

A consumer purchasing process consist of several stages which allows them to take decision. the stages are essential in fulfilling needs by analyzing products. Digital marketing has highly influenced on this process as well. It is identified that now people are easily able to take decisions. The info is gathered through sources and is easily been compared on basis of certain criteria. With this, it has become easy for them to identify right product according to their needs. However, decision depend on needs, information, etc. So, if info is easily collected it consumer perception is influenced (Patel, and Lakhataria, , 2018). They try to collect more and more data so that it can be compared. Furthermore, business is engaged with customer and continuously interact with them through digital marketing. In this way they identify each stage of consumer and make out solutions.

Significance of research

This study will help in analysing that how digital marketing is influencing consumer perception. Also, why there is change in their mind regarding purchase of Vitamin D products. Thus, from this it will be easy to analyse the factors due to which consumer are influenced. Moreover, the study will support UK health care industry to improve their way of doing digital marketing. Through it, they can identify weak areas and then make improvements in it. However,

Research question

  • How digital marketing influences the purchase of vitamin D ?
  • How digital marketing influence on Vitamin D amongst UK consumers?

Research objective

  • To analyze geo regional variations in the UK in relation to sun from natural environment
  • To analyze specific digital Chanel’s importance amongst UK population
  • To evaluate industry best practice with respect to UK SME with e commerce
  • To recommend appropriate digital marketing channels with relationship to vitamin D

Research outline

In this study there are 6 chapters. The first chapter will give an overview of overall research topic. Here, researcher will describe background, aim, objectives, research questions, etc. that have to be achieved. In second chapter researcher will analyze secondary data from different research articles, journals, etc. Here, the topic is discussed in depth regarding what other authors have contributed in past. The third chapter will describe about different types of research methods which will be used or applied by the researcher in project. Chapter 4 will show how primary data is collected and interpreted. It gives a brief analysis of results obtained from data. The chapter 5 the results and analysis are discussed which will show findings of overall research. The researcher will give an in-depth analysis of data and information interpreted by collecting primary one. Last chapter is conclusion where researcher shows what is concluded after completing the project.

LITERATURE REVIEW

2.1 Chapter Introduction

Literature review is the next chapter after completing the chapter one which is introduction. The purpose of literature review is to provide the reader with a general overview of environmental modelling as it pertains to the study (Teixeira, and et.al., 2017). Literature review enable to provide the deep understanding of the topic by the help of analysing the different approaches and theories. Present research has been based on the topic digital marketing and how they influence to purchase Vitamin D amongst UK consumers.

2.2 To analyse geo regional variations in the UK in relation to sun from natural environment

As according to the Goudie, (2018) UK has temperate climate which means it always gets cool, wet winters and warm, wet summers. In terms of human healthy climactic conditions has influenced their behavior and health issues. Changes in climate and climatic variability is been very different and challenging in terms of performing the different task and results. Besides, that it also measurable stable and strong factor which impact the human body and measuring the different goals and opportunities. Geographical is the term which operate and differentiate the different leading targets and also which makes issues. Climatic conditions definitely affect the behavior of human and bring lots ODF disease. Like. Lack of sun consumption people got affected and having lack of vitamin D. so such changes get affected by different locations as well where the climatic condition are rely on the season. But in the context of UK where the climate are always cold so in such case people of UK fails to get Vitamin d from sun. As per the Liu and et.al., (2017) geographical is the spatial study of natural phenomena that make up the environment, such as rivers, land forms, weather conditions, climate soils plants and new other study.

2.3 To analyse specific digital Chanel’s importance amongst UK population

According to Liu and et.al., (2018) Advertising has evolved over hundreds of years to become a key driving a key driven force behind the modern economy. Digital marketing is the best way to control the things more popular and effectively generating task. Digital marketing channel is the medium of getting the things more popularly and implement in the effective manner. In earlier times, marketing brands, products and services make use of either indirect or direct methods of reaching out to targeted customers. These methods are clear cut any very straightforward, need to invest money perform a set of actions and get good results. The business and marketing landscape have drastically changed in recent however traditional methods that were effective before many not be as effective in this current market powered by the complexities . There are different digital marketing tools and techniques which mainly focus on the different manner. There are different digital marketing channel who can present the good market for the companies and also which might be creating effective market generation task for the organization. Email Marketing is one of the most leading marketing channels. E-mail marketing which is also very necessary to be more productive and effectively work in the systematic manner. Different business opportunity will make different business target which explores the different business gain. Digital marketing has been given huge impact on the company promotional activities. How performance marketing tools can also perform effectively in decision making process. Also, it handles the business activity and goals. As a performance marketing reverses the traditional value proposition of advertising and allows marketeer the ability to measure advertisement in real time.

According to Botzat, Fischer and Kowarik, (2016) Organic Traffic is one of the channel of digital marketing which includes all website traffic that comes from search Bing, like Google, Yahoo DuckDuckGo.com. So such websites has been used when people search for something. Another method of the business can be formulating the business task in order to better understand the digital technology and task. On the other side, E-mail traffic and digital marketing channel is all about the channel which explores the service performing task. Promotional email campaign, triggered email campaign and constructional email campaign wants to work in the best possible manner. Holt-Jensen, (2018) Paid Search Traffic is the another tool of digital marketing which successfully fulfills the objectives of the business into more effective form. The paid search digital marketing channel includes all website traffic that comes from paid ads on search engines. Better task to fulfill the business opportunities to formulate the system goals. The paid search digital marketing channel includes all website traffic that comes from paid ads on search engines. Paid advertisement which is also been using in the best possible manner. On the other side, it helps to make clear the better understanding among the company who sustained the long lasting relationship and goals. Almost all people using the internet are familiar and are making use of search engines to look for anything there is they want to know or are searching for. People and make the things implementing and challenging business performance.Worried for assignment help? Take Experts Help Now!

2.4 To evaluate industry best practice with respect to UK SME with e commerce.

As according to the Ajmal, Yasin and Norman, (2017) e-commerce industry is been the most profitable and energetic business goals. Internet based electronic commerce offers is more considerable and effective. Although problems of definition and measurement of electronic commerce make it difficult to gauge the phenomenon. However, adoption of information and communication technology is the most growing and business opportunity market to gain the customer attention towards the business results. E-commerce is the open platform for the SMEs or for the new startups or some other big companies. This is the only platform which globally reach to the customers without any issues. Small business firms will effectively generate the high income for the business to generate new performing goals. E-commerce business results will infidelity makes the things more energetic. Sanchez-Torres and Juarez-Acosta, (2019) E-commerce has the big platform to develop the things and more challenging in terms of preparing different goals and services. E-commerce is the big platform for the business to gain profit and reaching out with global manner. Small and medium enterprise are the engine of economic development that creates jobs and reduce poverty by empowering the bottom scale. On the other side it also has different platform to recover the high effective goals and opportunities. It also has been identified that E-commerce platform is the workplace where it has found different more other opportunities for the UK businesses. Such as to get Vitamin products people first go to the websites and get more other information on the products to define the other people identification as well. Agwu and Murray, (2015) Digital marketing tool helps people to acquire huge data and information which inspire the things into more energetic form. Identify policy options that the European parliament and European commission may consider to promote e-commerce. Identify policy that the European parliament and European commission may consider to promote e-commerce might impact the business performance.

E-commerce market also bring about more efficient transaction management. E-commerce business market influencing the business performance which following makes the different opportunity and gain.

2.5 To recommend appropriate digital marketing channels with relationship to vitamin D.

According to Awa, Awara and Lebari, (2015) In order to purchase medication products and services from the digital marketing edge. In order to gain knowledge and information digital platform is the most helpful and emerging market opportunity to differentiate the following leading business items. Apart from this, it has been found that how e-commerce or digital technologies can impact the purchasing of Vitamin-D. In other words, digital marketing tools also make people aware about having other preventative healthcare awareness. For example, through websites, advertising people get easily know about the facts which creates the following business activities and goals opportunity. This business more influencing towards the following business goals. Many researchers stated that people get more aware about their health after visiting the sites through digital marketing tools and techniques. In present environment digital marketing plays a most important role in human behavior which also makes the things more clearly define. A quick look at magazines or other channels makes the things more influencing and challenging. More importantly. In order to spread more awareness and data it has been found in the business activities and targets. Moreover, Vitamin D is also offering in different ways such as oily fish, liver, egg, yolks and some other fortified bread. So all such information and product easily taken by the customers in different ways. So this generally rely on the so many different ways. So in order to promote business and product of Vitamin D company should rely on the system on different formulation. Need online essay help? Take experts Help Now!

RESEARCH METHODOLOGY

3.1 Chapter Introduction

Research methodology is the comprehensive overview of different methods which helps throughout the research. Such as research methods are helps to collect information and generating research tools (Nakhleh, 2017). Research method is the most useful form of the research process which helps to accomplish the research aims and objectives.

Research design :- The research design is the strategy we usually choose to integrate different components of the study so that it effectively addresses the research problem. It is arrangement of various component so that the problem can be understood easily.

Types of research designs are

  • Exploratory research design
  • Descriptive research design

Exploratory research design has been used here because of the following reasons:-

1. Increasing understanding.

2. Flexibility of sources and capability to change.

3. Better conclusions.

4. Exploratory research design saves the time.

5. Useful for future studies.

Research philosophy :-Is The way the data has to be collected, analysed and then used for further processing. There are two types of research philosophy. First is inductive approach and another one is deductive approach. Here inductive research philosophy has been used inductive research philosophy starts with the observation, development of theories through hypothesis. This philosophy has been used here because of the following advantages:-

1. It is related with the detailed observation of the real world.

  • Based on generalization of ideas.
  • It usually focuses on developing the theory rather than testing the theory.
  • It shifts from specific observation towards broad generalisations.

One of the drawback of inductive research design is that conclusion drawn through it can never be proven, but they can be invalidated.

Research strategy:-Research strategy is the process by which research is to be implemented and our thoughts and ideas are considered so, as to get quality results and detailed reporting.

Know more: Sample Reflective Journal Assignment

3.3 Data collection

Data collection is the method where the researcher collects huge data from either primary or secondary method. This is one of the most significant results goals which helps to collect data into systematic manner (Ocloo and et.al., 2018). Secondary data collection method collected from the research which explores the different opportunity and task. Secondary data collected from the research which has already been exist in books and previous researchers. Therefore, application of appropriate set of criteria to select secondary data to be used in the study which plays an most important role. Therefore, application of appropriate set of criteria. In contrary, primary data collection method is the technique in which researcher collects data from the questionnaire, survey, group discussion etc. In present researcher asks to get the best possible results and make the things more influencing task.

3.3.1 Research Method

Research method is of different types which have to discuss the methods which brings different opportunity to conduct study into more specific and leading manner. There are different method of research technologies which explores the different opportunity and task to perform the research opportunity (Koro-Ljungberg, 2015). There are two different types of research method quantitative and qualitative research methodology which explores the different business opportunity and task to perform in more influencing way. Present study has been based on the quantitative research in order to identify the importance of digital marketing tool in developing the product selling of Vitamin-D product or services.

3.3.2 Research Approach

Research Approach is the main distinctive point between deductive and inductive approaches through research has been conduct into more different task. Research approach is the another significant method to gain the business targets and also helpful to generate the business opportunity and task (Gunst, 2018). Deductive approach tests the validity of assumptions. Inductive approach is the method which starts with reasoning, starts with the observation. On the other side, deductive method of the research is based on the hypothesis and also explains the different goals and objectives. Deductive approach can also defined in the form of means of hypothesis which can be derived from the propositions of the theory. In order to take the study further study has been taken Inductive approach. In order to better understand the goals and opportunity this is the best way to accomplish the research aims and objectives.

3.3.3 Sampling Method

Sampling is the core method in research which selects the population size of the whole research which helps to take different opportunity and goals. Also, it takes opportunity and goals to better understand the opportunity and task. It has been rightly noted that because many populations of interest are top large to work with directly (Schabenberger and Gotway, 2017). There are two types of research sampling probability and non probability sampling method. Probability sampling is the method which populations has a known chance of participating in the study. In probability sampling different other methods are also includes such as stratified, simple, systematic, multistage, cluster sampling methods. In the contrary, non probability sampling group members are selected on non random manner. Therefore not each population member has a chance to participate in the more better manner in order to create more influencing business task (Koro-Ljungberg, 2015). Non-probability in the business technique having methods like Quota, Purposive, Snowball etc. In order to perform the present study researcher has been taken Stratified method of research techniques. Also, it defines the business goals in proper manner. It define the systematic results outcomes to create business goals. Apart from this it also define challenging and business results. It generates effective building performance in order to secure in the research outcomes. Present study also taking 20 customers as respondents in order to conduct study.

3.4 Validity and Reliability of Collected Data

Validity is the most essential part of research it enhances quality of research. If research is using data from valid sources, then it helps in gathering the relevant information and answering research questions in significant manner. Valid data enhances accuracy of research and support the scholar in reaching to desired end result. In order to ensure validity there is required to ensure that content of particular book or article is valid enough and it is suitable to the current investigation. If this is not there, then individual will get failed to get valid data in research. If research is valid that means found result is accurate but if invalid sources are used, then it can affect accuracy. Reliability reflects the consistency of data that means if individual is getting the same results by using these data that shows that data is highly reliable. There is need to choose reliable data so that accuracy and quality of research can be maintained.

Know more: A/508/0487 Human Resource Management

3.5 Ethics within Research

Researcher has to ensure that ethics are being followed in adequate manner. Scholar has ensured to give respect to all participants so that thy give their opinion in fair manner. That is the reason that scholar has received reliable answers from participants. In addition, scholar has not hide anything from any person. As participants are very clear with the agenda of this study. Researcher has ensured avoiding plagiarism that has helped person in raising quality of investigation to great extent. Apart from this, data security has to ensured closely as scholar has not leaked details to any third person. No respondents were misguided. Hence all the persons have given their concern for the research and scholar has become able to get reliable answers or data for this investigation.

RESULTS

Statistics

 

Have you ever taken nutrition course

which best describes the your skincolor

temperature geographical region create necessity take vitaminD

info about benefits of intaking vitaminD on socialsite

Digital marketing tool you often use for medication info

N

Valid

20

20

20

20

20

Missing

0

0

0

0

0

Mean

1.4500

2.0500

1.4000

1.3500

1.8000

Median

1.0000

2.0000

1.0000

1.0000

2.0000

Mode

1.00

2.00

1.00

1.00

1.00

Std. Deviation

.51042

.75915

.50262

.48936

.83351

Variance

.261

.576

.253

.239

.695

Statistics

 

Method you use to prefer to get medication guidance

Change in buying decision due to promotion on Facebook and twitter

Buy vitamind by reviewing comments posited on Socialsites

Read comment posted on Facebook and Twitter

Prefer to buy vitamin d tabletsfromrecommendationDigitalmarketing

N

Valid

20

20

20

20

20

Missing

0

0

0

0

0

Mean

1.2500

1.2000

1.2000

1.2500

1.3000

Median

1.0000

1.0000

1.0000

1.0000

1.0000

Mode

1.00

1.00

1.00

1.00

1.00

Std. Deviation

.44426

.41039

.41039

.44426

.47016

Variance

.197

.168

.168

.197

.221

Statistics

 

Company provides discount to consumer by product is purchased Online

Digital platform is advanced to get information

Get attracted towards ads of product displayed on social media

You consider while buying products on social media

you always prefer socialmedia while buying VitaminD

N

Valid

20

20

20

20

20

Missing

0

0

0

0

0

Mean

1.3000

1.4000

1.4000

1.9500

1.4500

Median

1.0000

1.0000

1.0000

2.0000

1.0000

Mode

1.00

1.00

1.00

2.00

1.00

Std. Deviation

.47016

.50262

.50262

.75915

.51042

Variance

.221

.253

.253

.576

.261

Statistics

 

Review and comments of product are useful to you in decision

Share or give positive comment to others on socialsites

N

Valid

20

20

Missing

0

0

Mean

1.3500

1.2500

Median

1.0000

1.0000

Mode

1.00

1.00

Std. Deviation

.48936

.44426

Variance

.239

.197

Frequency Table

Have you ever taken nutrition course

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

11

55.0

55.0

55.0

2.00

9

45.0

45.0

100.0

Total

20

100.0

100.0

 

Which best describes they our skincolor

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

5

25.0

25.0

25.0

2.00

9

45.0

45.0

70.0

3.00

6

30.0

30.0

100.0

Total

20

100.0

100.0

 

Temperature geographical region create necessity take vitaminD

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

12

60.0

60.0

60.0

2.00

8

40.0

40.0

100.0

Total

20

100.0

100.0

 

Info about benefits of in taking vitamin D on socialsite

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

13

65.0

65.0

65.0

2.00

7

35.0

35.0

100.0

Total

20

100.0

100.0

 

Digitalmarketing tool you often use for medication info

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

9

45.0

45.0

45.0

2.00

6

30.0

30.0

75.0

3.00

5

25.0

25.0

100.0

Total

20

100.0

100.0

 

Method you use to prefer to get medication guidance

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

15

75.0

75.0

75.0

2.00

5

25.0

25.0

100.0

Total

20

100.0

100.0

 

Change in buying decision due to promotionon Facebook and twitter

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

16

80.0

80.0

80.0

2.00

4

20.0

20.0

100.0

Total

20

100.0

100.0

 

Buy vitamin d by reviewing comments posited on socialsites

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

16

80.0

80.0

80.0

2.00

4

20.0

20.0

100.0

Total

20

100.0

100.0

 

Read Comment posted on facebook and twitter

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

15

75.0

75.0

75.0

2.00

5

25.0

25.0

100.0

Total

20

100.0

100.0

 

Prefer to buy vitamin D tablets from recommendation Digitalmarketing

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

14

70.0

70.0

70.0

2.00

6

30.0

30.0

100.0

Total

20

100.0

100.0

 

Company provides discount to consumer by product is purchased Online

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

14

70.0

70.0

70.0

2.00

6

30.0

30.0

100.0

Total

20

100.0

100.0

 

Digital platform is advanced to get information

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

12

60.0

60.0

60.0

2.00

8

40.0

40.0

100.0

Total

20

100.0

100.0

 

Get attracted towards ads of product displayed on socialmedia

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

12

60.0

60.0

60.0

2.00

8

40.0

40.0

100.0

Total

20

100.0

100.0

 

you consider while buying products on socialmedia

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

6

30.0

30.0

30.0

2.00

9

45.0

45.0

75.0

3.00

5

25.0

25.0

100.0

Total

20

100.0

100.0

 

you always prefer social media while buying VitaminD

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

11

55.0

55.0

55.0

2.00

9

45.0

45.0

100.0

Total

20

100.0

100.0

 

review and comments of product are useful to you indecision

 

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1.00

13

65.0

65.0

65.0

2.00

7

35.0

35.0

100.0

Total

20

100.0

100.0

 

share or give positive comment to other on social sites

 

Frequency

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