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case study of Hilton Hotel

Research Proposal

Research Title

To identify the impact of social media marketing on business performance; A case study of Hilton Hotel.”


In the present era, social media is one of the best platform in order to introduce and promote the product and services in the market. With assistance of social media mediums like Facebook, instagram, twitter etc company can easily get touch with customer and identify their views and feedback related to product and services. Social media marketing is a process under which firm engage with various social media channels like Facebook, twitter, instagram, you tube etc in order to promote and advertise the product and services. It can be said that  social media marketing is the tool by this way firms can keep their eyes on the competition. They can look upon their strategies and accordingly they can modify their operations. The following research proposal provides the depth knowledge and understanding about the social media marketing with respect of Hilton hotel. In addition to this, it will also define the importance of this social media marketing in improving the business performance in the market. The major objective of this business proposal is to identify the impact of social media marketing on the business performance of Hilton hotel.

Present research proposal is based on the case study of Hilton hotel which is a multinational corporation in the London. It offers luxurious accommodation and other services to customer that make them satisfied and they become loyal toward brand. In order to attain the objective of this research proposal, investigator will use the various research methodologies and tools in this research proposal.


The main aim of this entire research proposal is to identity the impact of social media marketing on the business performance of the Hil

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