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Research Methods

Answer :

Critique Of Quantitative Methods

Usefulness of questionnaires on media representations of crime

In the modern era crime seems as topic of fascination. According to Edwards and, (2016) It has been found that media such as TV, radio, social media portray image of persons whose who are involved in the crime. It is analysed that questionnaire is the great tool of qualitative studies in which media representatives can gather information about crime from potential respondents such as population of the United Kingdom. Researcher can send the prepared questions through mail to respective persons thus, it is economical beneficial method. In this tool scholar can cover diversify people and can know their point of view. As per the view of Bjorner and, (2014) Validity of questionnaire is high as compare to other qualitative methods because in interview of observation reliability depends upon the way in which investigator has recorded the data.

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On contrary to that Bryman and Bell, (2015) has argued that questionnaire on the subject matter of media representation on crime is not that much effective because this information is not that much reliable. If respondents misinterprets questions then it may affect overall study as well. It might be possible that answers do not fill the form completely and here possibilities of manipulation is high. Media representatives can not conduct in depth studies on crime with the help of questionnaire thus, it is not that much effective as compare to other methods such as interview or observation (Rensen and, 2017).

As per the view of Bevan, (2014) it has been found that interview is more effective method as compare to questionnaire because in this, easy correction of speech is possible in this method. It develops relationship with respondents so they can share their real feeling wit h the scholar by this way it can be analysed that whether media impact on viewers mind or not. According to Janghorban, Roudsari and Taghipour, (2014) in the interview method investigator selects only suitable limited candidate so authentic information can be gathered by researcher. On contrary Ho, (2014) has argued that interview is time consuming process and biases of interviewer can create problem in collecting related information about media representation of crime.


  • Bevan, M. T., 2014. A method of phenomenological interviewing. Qualitative health research. 24(1). pp.136-144.
  • Bjorner, J. B. and, 2014. Method of administration of PROMIS scales did not significantly impact score level, reliability, or validity. Journal of clinical epidemiology.67(1). pp.108-113.
  • Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA.
  • Edwards, L. and, 2016. Increasing follow-up questionnaire response rates in a randomized controlled trial of telehealth for depression: three embedded controlled studies.Trials.17(1). pp.107.
  • Ho, J. K. K., 2014. A Research Note on Facebook-based questionnaire survey for academic research in business studies.European Academic Research. 2(7). pp.9243-9257.
  • Janghorban, R., Roudsari, R. L. and Taghipour, A., 2014. Skype interviewing: The new generation of online synchronous interview in qualitative research.International journal of qualitative studies on health and well-being.9.
  • Rensen, Y. C. and, 2017. Personal semantic and episodic autobiographical memories in Korsakoff syndrome: A comparison of interview methods.Journal of clinical and experimental neuropsychology.39(6). pp.534-546.
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