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Strategic Management

Table of Content

  1. Company Overview

Company Overview

Apple is considered as one of leading technology company which operate its business from California. Company is well focused towards effective design and development of consumer electronics, computer software and online services. Company is holding unique image within market that allows to gain diverse benefits. In addition to this, for better competition in the market the Apple is continuously focused towards strategic management and leadership practice. Strategic management can be determined as the strategies which are carried out in order to improve the performance (Manolova, 2015). For any organization, the ultimate aim is to gain maximum profit and this is only possible when firm understands it customers needs and requirement effectively. It has been noticed that core competencies of Apple is bringing innovation in services so that goals and objectives can be accomplished in desired way. Apple is continuously focused towards innovation in mobile device technology so that more customers can be attracted. Moreover, providing high quality of services and customer satisfaction is also a strategic option which enhances the work conditions and assist in meeting key goals and objectives (De Wit, 2015).

Along with this, company also being continuous changes in its operational activities according to customer needs which also enhances the objectives accomplishment. Strong financial aspect also assist in application of change so that goals and objectives can be accomplished in desired manner. The company enjoys customer loyalty for its products and services, making it highly competitive in the market. Team members are also well skilled which provide improvement in context to strategic aspect so that goals and objectives can be accomplished in desired manner (Forsgren, 2015).

Rational Model

In addition to this, it can be said that rational decision making model is significant for the organisation because it allows to ensure that goals and objectives are being accomplished effectively. It has been noticed that model allows Apple to have multi step process so that strategic options can be improved. It helps in making choices between alternatives so that issue can be resolved effectively (Freeman, 2010). With an assistance of this, strategic competitiveness can be advanced in order to lead business firm to impressive level of success. Along with this, the rational decision making process also allows to have logical understanding about the key aspect and assist in meeting objectives. In this model, the management of Apple provides an effective overview of problem so that key aspects can be evaluate in desired manner. Goals and standard criteria is being considered as critical aspect for sustainable development. In addition to this, it can be said that model also help management of Apple to have appropriate examination of diverse alternative options that may improve the overall outcome (Greco, Cricelli and Grimaldi, 2013). Along with this, the application of model is being accomplished within organisation through use of computing devices. Along with this, it can be said that decision making process strengthen can be advanced in appropriate manner so that appropriate outcome can be attained in desired manner.

Reconfiguration Model

In addition to this, it can be said that hierarchical reconfiguration of data flow model is significant because it allows to have better sharing of information. With an assistance of this, issues can be discussed in appropriate manner so that goals and objectives can be accomplished in desired manner. Dataflow models of computation are also appealing because they offer opportunities for efficient implementation. It is because actors only communicate through ports and do not share state, the parallelism of a system is completely exposed in the model and concurrent execution can be more easily understood (Gregorini, 2012). It has been noticed that Apple is continuously having improvement in its communication process through application of reconfiguration model. With an assistance of this, better communication can be taken into account among employees for sustainable development.

Post-Modernist Approach

It is an approach that helps in dealing with challenges and facilitates in effective accomplishment of key goals and objectives. In addition to this, it can be said that post-modern approach challenges the dominant assumptions of how organisation work in the world. It means by having an effective application of the approach the work conditions can be understand in appropriate manner so that goals and objectives can be accomplished in desired manner (Hill and Jones, 2012). With an assistance of this, strategies are being designed in order to improve the social and disciplinary values. In addition to this, it can be said that narrative response capabilities can also be improved so that goals and objectives can be accomplished in appropriate manner.

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Recommendation

It has been noticed that management of Apple can have improved focus on diverse strategic management approaches so that overall outcome can be advanced in desired manner. Proper planning of activities is need to be promoted so that improvement according to global values can be advanced in appropriate manner. Decisions need to be taken into account according to local market needs so that goals and objectives can be accomplished effectively. Along with this, analysis of diverse values is also significant so that improvement in performance can be taken into account. It will also promote the strategic application in order to meet the goals and objectives.

Conclusion

As per detailed study, it can be concluded that Apple is considered as one of leading technology company which operate its business from California. Apple is continuously focused towards innovation in mobile device technology so that more customers can be attracted. Moreover, providing high quality of services and customer satisfaction is also a strategic option which enhances the work conditions and assist in meeting key goals and objectives. In addition to this, it can be said that rational decision making model is significant for the organisation because it allows to ensure that goals and objectives are being accomplished effectively. It has been noticed that model allows Apple to have multi step process so that strategic options can be improved. Dataflow models of computation are also appealing because they offer opportunities for efficient implementation. It has been noticed that Apple is continuously having improvement in its communication process through application of reconfiguration model. With an assistance of this, better communication can be taken into account among employees for sustainable development.

References

  • De Wit, H., 2015. Internationalization misconceptions. International Higher Education. (64). pp 42-45.
  • Forsgren, M., 2015. The Concept of Learning in the Uppsala Internationalization Process Model: A Critical Review. InKnowledge, Networks and Power. Palgrave Macmillan UK.
  • Freeman, R. E., 2010. Strategic management: A stakeholder approach. Cambridge University Press.
  • Greco, M., Cricelli, L. and Grimaldi, M., 2013. A strategic management framework of tangible and intangible assets. European Management Journal. 31(1). pp.55-66.
  • Gregorini, P., 2012. Diurnal grazing pattern: its physiological basis and strategic management. Animal Production Science. 52(7). pp.416-430.
  • Hill, C. and Jones, G., 2012. Strategic Management: An Integrated Approach. Cengage Learning.
  • Knight, J., 2015. Five myths about internationalization. International Higher Education. (62). pp.12-15.
  • Kuratko, D. F. and Audretsch, D. B., 2009. Strategic entrepreneurship: exploring different perspectives of an emerging concept. Entrepreneurship Theory and Practice. 33(1). pp.1-17.
  • Kvint, V., 2010. The global emerging market: strategic management and economics. Routledge.
  • Manolova, T., 2015. The impact of resources on small firm internationalization. Journal of Small Business Strategy.13(1). pp.1-17.
  • Mello, J. A., 2011. Strategic management of human resources. South-Western Cengage Learning.
  • Morden, M. T., 2012. Principles of strategic management. Ashgate Publishing, Ltd..
  • Wheelen, T. L. and Hunger, J. D., 2011. Concepts in strategic management and business policy. Pearson Education India.
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