This sample will let you know about:
- What is Destination management service.
- Discuss about the Objectives of destination management organization
INTRODUCTION
Destination management service provides local destination knowledge and they act as the extension of the company. In other words this, provide organization knowledge about the, expertise and resources working in the design and implementation of events and activities , transportation as well as programs logistic (Camilleri, 2019). The present report was based upon International tourism consultancy associates is to provide support for the sustainable development and growth by improving its tourism to generate tourism revenue. Further it describe about the destination management objectives. Along with this the role as well performance of the management organization is essential to national, regional and local level.
TASK 1
Analysis of the concept of destination management and the key benefits and objectives of destination management
The destination management company is the professional service company which help in providing different experience to customers. Such kind of tourism have control over the destination resources as different legislation operates the activities for the development of the popular destination spot. The DMC provide a ground service based upon the local knowledge of their destination these are transportation, hotel and accommodation. They also provide preferential rates based upon on the buying power and the preferred supplies.
Objectives of destination management organization
The main objectives of the destination management organization is to help in creating long term development of communities as to provide better services to consumer. As per the organization point of view management tend to improve the experience which is essential for the company to achieve desire aims and objectives effectively. They are related to planning, organizing and encouraging the desire outcomes effectively. Here are some objectives of destination management which are explained briefly down below:
Programme design: Destination management requires the coordination as well as integration of the different elements which are constituted to the destination and with the specific location. The basic function of the destination management is the planning, organizing and controlling and find out the appropriate resources which are beneficial for the customer. Along with this, management focus on the different venue selection and book the places as per the need and requirement of the company.
Logistic management: These are the services which include transportation and delivering timely services to consumer. Apart from this, management services have responsibility to look after the guest arrivals and make sure that there accommodation are available in time.
Maintain relationship: The company has the responsibility to develop a bond with the guest and provide better service to improve the experience of the customers. The primary service is the organization and planning the main event , corporate meetings etc. Get Assignment Examples.Talk to our Experts!
An appraisal of the role of destination management organisations at national, regional and local level responsible for managing a destination
Local level: At the local level the city and country council of Australia can develop tourism which help in creating the income for the people and for the local economy to increase and expand effectively. Many supports the establishment of the local tourism group which help in increasing the private as well as public sector (Cillo and et., al., 2019). The local government act in 1948 provide authority and power to set up information and publicity service for the tourist. Further this was enforced by the local legislation act 1972 which is empowered to promote the destination tourism effectively.
Regional level: The launch of regional development agencies in Australia in 1999 marked a change in the government support for the regional tourism. These are funded by the regional development agencies in order to promote tourism in the different areas. There are currently various regional boards in Australia and the prime principle is to improve the tourism along with this, provide better services to consumer for expansion and growth. The regional level government undertakes the authority which consist of marketing, product investment etc.
National level: The department of culture, media and sport is responsible for UK tourism policy. This sets the agenda for the agenda for the tourism, support with the sector to improve the service to consumer. At this level Australia tourism board is responsible for providing funding to promote the product and service effectively. Other government departments have an indirect involvement with aspects of tourism e.g. the Department for Transport, Department for Environment, Food and Rural Affairs, and the Foreigndepartment of tourism.
A critical analysis of the role and performance of destination management organisations at national, regional and local level in managing a tourism destination
Roles of destination management at local level:
The role of destination management is to provide facilitates booking which help in increasing the present value of the organisations. Along with this, management focus on coordinating and managing the activities in order to improve the experience of the customer effectively. There are other activities which include training to staff as to provide better services to users.
TASK 2
An evaluation of the destination life cycle and the implications this has upon destination management
Destination life cycle is define as the process in which organisations figure out the customer needs and wants which is essential for growth and expansion. This was proposed by the Butler in 1980 and further the model was adopted by Miller and Gallucci in 2004. Here are some of the stages which are explained below:
Exploration: The destination starts with the unknown place know to the visitors. This come mainly from the small number which is restricted by different rules and regulation. The tourist explore the most popular destination as the most popular tourist attraction in the specific area.
Launch: At this stage the number of incoming tourist increase as management has to focus on providing effective services to consumer. As company has to focus on providing various business as well as variety of services to guest. During launch destination management focus on improvising the strategies which are essential for the consumer as per the needs . In this case the culture sensitive explorers move towards the new market and they replace by the mass market effectively.
Stagnation: This is the stage where the destination cannot be taken by any visitors due the quality of the service falls and there is less demand of tourist place present in the business. This leads to environment degradation of the tourist due to economical recession. In this case the management must focus on providing services as per the needs and wants in order to meet the expectation of the consumer. Hence this will able to grow the market effectively and reduce stagnation.
Decline: This represent the current state of business where the business starts to fall, demand level get slow down and there is been environmental degradation of tourist. In this case, the management should focus on delivering quality services and make sure to improvise the rules and policies to minimize the decline effect. Order assignment help from our experts!
Overview of each global destination and what stage they are at in the destination life cycle
Australia is at exploration stage and has different option for tourist to explore the different landscapes, riveting events and unique wildlife. There is endless opportunities present and this is the major reasons by which tourist are attracted (Kebete and Wondirad 2019). The country have wide variety of wildlife species, nature ans national parks which have ancient gorges, pounding waterfalls and Australia national parks. The nation is at exploration stage and it help to attract more and more explorer.
Italy is at launch stage because they have highest number of tourist at the global stage. This is one of the most popular vacation destination in the world which have different monuments and statues with different tourist spots. Tourism department of Italy have launched sustainable tourism by foreign minister Angelino Alfano. The nation is planning to target leisure travellers from the high demand cities to major destinations. They DMC is providing dinner parties, entrainment, and assistance 24/7 to the customer as to capture large market share.
Nepal is at segmentation and decline stage as most of the populated city of Nepal is been quite populated. This made it worse by the high influx of the population pouring into bad environment. As the number of vehicles on road increase, the pollution is tend to increase. In order to handle the decline stage there must be effective step must be taken at local and regional level to increase the tourism effectively. Along with this, government must provide larger fund to expand the business as well as economy to achieve the desire outcomes. However the changing government, instability and the country to free from most of the part have seen regular strike and shutdown which shows slow down.
How do destination management priorities vary at each of the different stages of the life cycle
The tourism industry have developed rapidly in the recent years with the few economic alternations. The destination management facilitates the achievement of the tourism policy which should be coordinated with the regional development strategic plan. The marketing destination plans effective services as per the needs and wants of consumer to capture large market share. Here are some of the steps where the destination management have there priorities which are explained down below:
Exploration: At this stage the management focus on the Destination management focus on identifying new opportunities in order to improve the experience of customers. Apart from this, management also figure out the travellers local taste and developing there personal identities for providing better services to consumer. There is high level of social interaction between the residents and the visitors which must be improvised as per the needs and offer new services as per the needs and requirement.
Launch: As per the name suggest the launch stage the tourist begin to emerge specially a as destination management have the responsibility to advertise there services as per season in order to attract more tourist. Along with there is been development in availing services to guest and the local government tend to increase the sales. Beside this efforts are made to increase the customer base by providing discount, transportation etc.
Stagnation: In this stage the demand and supply is to be maintained by the market by the destination management service and this also aid to improve the numbers of visitors every year. During the peak the management rise there price and new facilities are provide such as Them parks which help to increase the revenue . In this scenario, the manager allocating the resources as per the priorities so that the financial and the human resources can be used more effectively.
Decline: At this stage destination department bring down there cost and provide extra benefits such as discount and safari packages as to slow down the decline sales of organisation. Beside this, they strength the visitor by including restaurant arts and entertainment. They usually promote the destination and the service available which is essentials to attract new business and investment across all the sectors.
Hence this has been identified that destination department must make changes at the different stages which help them to avoid risk and uncertainty of loss. Apart from this, it help to create a sustainable business model for destination company, and aid to survive for the longer time duration. This also help in finding out the full range of authorities and services, planning, transport, environment management, leisure and recreation as to make comfortable stay for consumer.
The role of destination management at different stages in the destination life cycle
The concept of destination management life cycle was introduced by Butler in 1980 to explain the evolution of tourist area over the passage of time (Reinhold, Beritelli and Grünig 2019). As per this stage there are different stages which include exploration, launch , stagnation and decline. Here is the detail explanation of all the stages which are explained down below:
Exploration stage: At this stage destination management have the responsibility to figure out the the needs and wants of consumer and make sure to provide best possible service to improve the experience of customer. At this stage there is limited interaction between the local people and visitors hence the management have duty to provide platform where tourist can gain new experience by getting together to local people and know there culture.
Launch/ development stage: At this stage, there are limited numbers of continuous growth of visitors. There are new development of additional tourist facilities and there is been rise in promotional activities as to attract the larger number of audience. At this stage the destination development tend to increase new services and improvise new policies for improvement in service sector.
Stagnation: The role of destination management at this stage is to create better brand image of the company by facilitate guest with improved quality service. The manager tend to makes changes in lodging, transportation and booking service as to provide convince to customer. In this scenario the management can charge high price from tourist due to having better brand reputation in marketplace.
Decline: The main purpose of destination management is to look after the decline sales and make changes as per the need and requirement of market. There management have responsibility to conduct through research and identify the changing market trend going in destination management. Ask for dissertation writing services from our experts!
A critical evaluation of the priorities of destination management organisations at different stages in the destination life cycle
As from the above management life cycle it has been concluded that there must proper planning to minimize risk. The main purpose of destination management is to attract the people at the first place. As there are different stages and management should follow each and every guidelines in order to create proper model for to destination company. The stage do not resplendent the specific destination but also strive the community to develop and bring out the long term benefits to achieve desire aims and objectives effectively. Apart from this, it indicates the performance and the trend of the tourist through which destination management have to make changes as per the needs to achieve the desire outcomes for the destination management company.
CONCLUSION
From the above conclusion this has been identified that destination management plays an vital role in increasing the tourism within the country. There are several aspect which management must take care of at national, regional and local level. Along with this, there are different laws and legislation bodies at national and local level which must be followed for a smooth functioning. There is different stages in destination management life cycle which help in identifying the changes and requirement of the customer and make changes for improving the sales of the company.
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