Businesses Environment - Volvo cars

Learning Outcomes

• Identify the major forces that help in shaping the global business environment and develop an understanding of the changing global business environment;
• In relation to the context of an international environmental analysis (PESTEL); Use relevant business models (Porter’s Diamond, Value Network, Five Forces, etc.)
• Briefly analyse and Identify the reasons why organisations engage in international trade;
• Analyse markets in action, long-run and short-run changes, different market structures and their influence on firm strategy, understanding their microeconomic and macroeconomic foundations, and major features of the current international economy.

Assessment Criteria

Structure an academic essay that evaluates the PESTEL forces in the case

• Discuss and evaluate the PESTEL environmental factors at work in the industry in question within the case.
• Determine  knowledge and understanding of the underlying theory
• Explain knowledge of national and international aspects

Think appropriately about the competitive environment, within the industry detailed in the case with use of Porters five forces framework.

• Evidence knowledge and explanation of the competitive environment and its theory
• Incorporate evaluation of criticisms/limitations of the theory
• Determine knowledge of national and international aspects

TASK DESCRIPTION

Answer the questions in relation to the  “Electric vehicles in Europe”: gearing up for a new phase? answer both of the following questions

• Determine the major forces shaping the business environment of the car manufacturing industry by using the information from above that is titled “Electric vehicles in Europe: gearing up for a new phase?”. Discuss how the industry has changed in the last few years with a critical assessment of the organisational and other changes with reasons that can take place in the future.  Briefly evaluate the reasons for driving towards the production of electric cars with changes that have already taken place in this industry as firms try to position themselves to gain a competitive advantage.
• Analyse new and emerging business opportunities that the production and marketing of electric cars may present to entrepreneurs and business executives, apart from the production and selling of electric cars. Analyse and briefly discuss other businesses that are presently linked to the global automotive industry that you think may not be profitable in the long run to invest in.