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Case Study of Abra Wholesale Ltd

Answer :
Organization Selected : Abra Wholesale Ltd

INTRODUCTION

There are different external and internal factors which highly effects the small business capacity in order to grab the future possibility effectively. For accomplishing sustainability in their business operation and activities is require the to organise the functions of company with the application of advanced technology and new unique ideas to achieve effectiveness or potency in their operation. Digital technology is more essential and important part for the company to maximise their sales as well as gain competitive advantages within predetermined period of time. But sometime it influence on the enterprise in different ways such as poor support of workforce, high bran image, maximum sales and many other (Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa, 2013). In this assignment chosen organisation is Abra Wholesale Ltd, they deals in different variety of products including milk, eggs, cheese, yogurt & desserts and many other grocery items. This report classified into different parts which includes research aims and objectives, project management plan, work breakdown structure and Gantt chart. Types of research, questionnaire, sample size and their interpretation also determine in this study.

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TASK 1

P1. Aim and objectives of research

It is essential for each and every enterprise whether is large or small in enterprise to analysis their objectives and aims. Digital technology is more significant and valuable part for the growth and success of company at international level. Further it support the business entity to attract large base of customers and maximise their sales easily. The actual research considers the introduction regarding involvement of advanced technology in the development of firm. There are some challenges or situation which are develop due to implementation of digitalisation in business operation. There are various areas within the enterprise which make impressive idea follow of such kind of tools (Awais Ahmad Tipu and Manzoor Arain, 2011). In order to enhancing power and authority of management department about effective storage, filling, share and recording of information via utilisation of the cloud technology provision. Different channels of communication within the enterprise and with externals also enhances via application of social media and E-mail. Both are important because it will renders the possibility about increasing the loyalty and trust of client's in order to maintain long term relation with them.

Background of project

Abra Wholesale Ltd, it is a small business which deals in different variety of grocery and many other products. Number of employees in the organisation is more than 11 and less than 50, all these are working with the aim to accomplish long term targets and objectives of company in limited time period. In this need and want of company management is to enlarge their business operations and and activities to maintain strong position it will not only transforming the organisational structure but also support in implementation in the goodwill (Basu, 2014). In the enterprise, they want different chances regarding formation of useful distribution channels, utilisation of mobile mode of company with purpose to attract maximum base of clients as well as grab entire possibility which are existing after development of advanced technology.

Topic: “ How business have coped with the major challenges of Digital Disruption and Transformation: A case study of Abra Wholesale Ltd.”

Aims: To adopt advanced technology with the business activities in order to accomplish competitive edge as well as cope different challenges which are grow due to digital transportation and disruption.

Objectives: It is important part of the research which identify the main objective for preparing research project. There are some objectives which are explain as below:

  • To analysis the effect of digitisation on the business performance and profitability
  • To cope up with different challenges which are faced in the implementation process of digital technology
  • To achieve various benefits which are collected by enterprise after adoption of advanced technology

Research questions

  • Does use of advanced technology support in the enlargement of business operations and activities?
  • What kind of challenges are faced by Abra Wholesale Ltd in execution of digitalisation?
  • What types of benefits are accomplish by business while applying digital disruption and transformation?

P2 Production of project management plan

It is highly significant for administration of the business entity in order to implement an effective project management plan (Project Management Execution, 2016). It benefited to the company to create a better plans about implementation of digitalisation in the organisation. These type of plans are perform as directions which is followed in the implementation process of effective technology. It is more significant and valuable for the small business to attain their goals and objectives within predetermined period of time. It will also support the workforce to complete entire project in allotted time (Chesbrough, 2010). In order to preparing project management plan, business manager needs some aspects including time, cost, communication, quality, resources, risk and scope. All these are provide some advantages which are collected via presentation of these plan considering saving of cost and time, maximum participation of workers, implementation of valuable strategy and many other. All these are benefited to the firm to deal with difficult and unwanted conditions. In order to preparing effective project, business need to formulate digitalisation in which within the enterprise are explained as below:

Scope: Project scope is wide in the business organisation because entire success and development of the company is highly depend on this. It help the business to accomplish their long term targets and objectives within predetermined time period. Utilisation of advanced technology in preparation of project assist in overall development of business structure (Crane and Matten, 2016). As it large in scope which benefited in enhancement of each and every aspects of company including promotion, management, distribution, production, enlargement via utilisation of social media, online tool etc.

Cost: It is another part of the project plan that render accurate data regarding the project cost which is highly needed in order to implement digitalisation effectively. It is an effective process and in which entire parts of company transformed that incurs sufficient amount of capital or cost. To prepare a project plan company pay some cost which are determined as below:

Total forecasted budget

(Particulars )

2017-18($)

Implementing technology cost

16000

Promotional expenditure

6000

Advertisement expenditure

5500

Catalogues

1500

Training charges

6200

Total cost

35200

Time: It is another important aspect of the projects that renders the accurate data regarding the time duration which is needed to formulate advanced technology in an effective manner within the various departments of Abra Wholesale Ltd. It also determine regarding the period which is interpreted by such kind of technology with aim to render return with accurate rate in future (Den Hertog, Van der Aa and De Jong, 2010). Abra Wholesale Ltd follows critical part tools with purpose to analysis the time which is highly required to finished projects in allotted time duration.

Quality: It is another part which gives information regarding making of quality of business operations and activities which involves in implementation of new services and products. It is more essential and important part for the business to make quality in their project because it attract large number of customers and maximise revenue of company also. In this respects, business need to organisation an effective research which assist the enterprise to identify basic needs and wants of customers about implementation of innovative technology (Eckerson, 2010). With the help of this aspects they also recognise about market trends, competitors strategies customer preferences and many other.

Risk: It is essential aspect of project which assist in determination of the risks or uncertainty which are linked with the formulation of digitalisation. It is significant to determines these type of risks or dangers for the administration of Abra Wholesale Ltd to create an innovative ideas which involves in cut down of their direct effects on businesses performance and productivity. These are determined which is mainly related to workers support, maximum capital, needs of training, poor knowledge and many other. Employees of the each and every organisation are known as important part because without their help company can not progress in future.

Communication: With the help of these factor to maximise awareness among entire workforce regarding variation which occur within the organisational structure. It renders the possibility is to yield the help of workers and set up their operations and activities with purpose to achievement of desired goals (Gebauer, Edvardsson and Bjurko, 2010). Due to application of the digitalisation the communication with persons of community is also maximise via use of the social media tool. These aspects of communication is further followed about providence of data regarding various offerings of business in marketplace. In the existing assignment, the questionnaire approach is applied to find out the perception of workers and public which are given with the assist of graphs as well as Gantt charts.

Resources: It is Important pars which consider the information or data regarding the various resources which are required for the impressive constitution of the advanced technologies in the company. The various types of resourceswhich are highly required in this respects consists fund, human capital and many other.

P3. Gantt chart and Work Breakdown Structure

Both are effective and valuable techniques which is used by the all organisation with purpose to analysis performance and productivity of organisation. Those are important for the small business are determined as below:

Gantt chart: It is a kind of horizontal bar chart which is developed by the Henry L. Gantt in 1917. This tool highly support the company to coordinate, plan and track particular tasks in a projects. It is a simple version which is developed on graph paper (Geraldi and Lechter, 2012). It is more essential for the Abra Wholesale Ltd in different ways such as; better for scheduling resources, effective visual communication to others, time period of the tasks can be compared in an easy manner. These tools mainly related with the activities, start and finish time and predecessors activities which are shown as below:

Work breakdown structure: It is identify as a key deliverable of projects that conduct the team's work and activity into manageable parts. It is essential tool for the company to save their costs and time (Harish and Kumar, 2014). With the use of these tool business manager of the Abra Wholesale Ltd divide their entire work in different departments. So that all these are work happily and have motive to attain their long term targets easily (Work Breakdown Structure,2018).

TASK 2

P4 Small research by applying qualitative and quantitative research approach

Research is more essential and valuable part for the all organisation to identify basic needs and wants of the customers towards business products, services and process. For accomplishment of these comply follows different types of research which are determined as below:

Qualitative research: It is essential method of research which covers the study about respondents behaviour. It support to collect necessary data from their respondents gestures, attitudes and behaviours regarding effect of digitalisation on business operations and activities (Hwang and Ng, 2013). This approach will render possibility to identify the direct experience of population which is good in their daily routine life.

Quantitative research: It will consider regarding the research of the discernible phenomenon via utilisation of different approach including mathematical, computational and statistics. Main aim of these technique's is to achieve better outputs. It is more essential and valuable approach because it saves the cost and time of investigator to gather accurate data.

Primary Method: It is more valuable and essential approach for the researcher because it provide accurate and relevant information regarding customers views and perception related to the digitalisation.The various approach which can be followed in this respect considering observation, questionnaire, interview etc. In the existing report, primary approach is applied about betterment of decision making and expanding of business activities operations effectively (Incelli, 2013). Present, Questionnaire is prepared by the investigator which includes certain questions that directly linked to research topic with purpose to collect feedback of answering.

Secondary method: It is also applied by the company when they are needed to gather accurate data in few period of time. This will consists regarding assemblage of not yet published data which is issued in various resources including newspapers, articles, magazines and many other.

Questionnaire

Name

Gender

Age

Q1. Does execution of digitalisation effects the business operations and activities of Abra Wholesale Ltd?

  • Yes
  • No

Q2. Which types of technology assist the most to Abra Wholesale Ltdto state their digital transformation and disruption?

  • E-commerce
  • IT software's
  • Wireless technologies
  • Cloud techniques

Q3. What is the main disruptive digital tools which yield transformation in company?

  • Virtual reality
  • AI
  • Online platforms

Q4. Does utilisation of digital tools helps Abra Wholesale Ltdto enhance their profitability?

  • Yes
  • No

Q5. Does digital technology developed trouble to organise business activities and operation for Abra Wholesale Ltd?

  • Agree
  • Disagree

Q6. In which part of company require to employ digital or advanced technology first?

  • Distribution
  • Promotional
  • Communication

Q7. Do you think about Abra Wholesale Ltd has sufficient amount of capital to formulate digital technology?

  • Yes
  • No

Q8. Which type factor that has most restrictive in order to choose advanced technology within an enterprise?

  • Employee’s
  • Funds
  • Lack of management

Q9. Does digitisation support Abra Wholesale Ltd in orderto enlarge their business operations internationally?

  • Agree
  • Disagree

Q10. Give their own thought to cope with situation of digital transformation and disruption?

TASK 3

P5 Research and Data Using appropriate techniques and tools

This approach supports to achieve the respondents views about the research topic. In this selected respondent are 30 which are determined as below:

Q1. Does execution of digitalisation effects the business operations and activities of Abra Wholesale Ltd?

Frequency

  • Yes

16

  • No

14

Interpretation: This graph determined behind the importance of digital tools for the business. In this 30 out of 16 respondents and agree and 14 are not satisfied about this commend.

Q2. Which types of technology assist the most to Abra Wholesale Ltdto state their digital transformation and disruption?

Frequency

  • E-commerce

15

  • IT software's

5

  • Wireless technologies

5

  • Cloud techniques

5

Interpretation: As per this graph that identify the importance of different technology for the Abra Wholesale Ltd. In this E-Commerce are prefer by 15 respondents, IT Software are use by 5, wireless technologies are selected by 5 respondents and rest of the 5 are choose cloud tools.

Q3. What is the main disruptive digital tools which yield transformation in company?

Frequency

  • Virtual reality

10

  • AI

5

  • Online platforms

15

Interpretation: This graph shown regrading the disruptive digital tools such as Virtual reality, AI and online platform. All these are highly influence on the transportation of company.

Q4. Does utilisation of digital tools helps Abra Wholesale Ltdto enhance their profitability?

Frequency

  • Yes

20

  • No

10

Interpretation: As per this graph that determined the importance of digitalisation to the company. In this 30 out of 20 respondents are say such tool is more significant for the organisation to increase their profitability and other 10 answering are say it is not good for the employees.

Q5. Does digital technology developed trouble to organise business activities and operation for Abra Wholesale Ltd?

Frequency

  • Agree

20

  • Disagree

10

Interpretation: As per the above chart that determined the difficulties while implementing digitalisation in the company with purpose to expand their business operations and activities internationally. In this 30 out of 20 are agree and 10 are disagree about this.

Q6. In which part of company require to employ digital or advanced technology first?

Frequency

  • Distribution

10

  • Promotional

15

  • communication

5

Interpretation: This graph determine the requirement of digitalisation in their business operations and activities. In this 10 respondents are say it is needed for distribution, 15 are say it is highly needed for the product promotion and 5 are required for the communication.

Q7. Do you think about Abra Wholesale Ltd has sufficient amount of capital to formulate digital technology?

Frequency

  • Yes

25

  • No

5

Interpretation: This graph determined the availability of accurate amount of fund for the activities and functions of company. In this 30 out of 25 respondents are say company has sufficient amount of the money and 5 are say business not have accurate fund to implement digitalisation.

Q8. Which type factor that has most restrictive in order to choose advanced technology within an enterprise?

Frequency

  • Employee’s

15

  • Funds

10

  • Lack of management

5

Interpretation: According to this graph that define the different resources in the company including employee’s, lack of manageable and fund which are impacted on the business activities and functions.

Q9. Does digitisation support Abra Wholesale Ltd in orderto enlarge their business operations internationally?

Frequency

  • Agree

26

  • Disagree

4

Interpretation: According to this chart it has been explained about significant of digital tool for the organisation to expand their business activities and operations in international level. In this 30 out of 26 are agree and 4 are disagree regarding this concept.

P6 Recommendation to draw valid and meaningful conclusion

From the above mentioned information it has been recommended that there is more negative effect of digital transportation and disruption on the operations and activities of Abra Wholesale Ltd. E-Commerce is main disruptive tool which highly effects on business operations and functions in direct manner. In order to cope up difficult situation easily, management of Abra Wholesale Ltd is require to establish digitalisation which supports them to enlarge their operations as well as gain competitive advantages within predetermined period of time (Basu, 2014). Thus, digital technology is important for the development and growth of company in different level. It will also assist to maximise their sales and revenues. There are different problems which are faced by the enterprise in the implementation process of advanced technology but later on its progress which assist the business to enhance their sales and revenues. It is suggested that maximum number of advantages are traced by firm including high market share, profitability, brand image and many other.

Related sample:

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TASK 4

P7 Reflection on understanding research to meet desire performance and objectives

From the measure of the above mentioned research that known the implementation of digitalisation assist the small business in order to transform and carry out their business operations and activities in an easy manner (Awais Ahmad Tipu and Manzoor Arain, 2011). It is complex activity at first phase which needs to protect regarding various phase in order to achieve better outcomes. If these phase are not applied then different kind of negative effects are observed in the way of hacking, data leakage and many other So, it is essential for Abra Wholesale Ltdin order to bring advanced tools within the enterprise with care to create their project in successful manner. In this I play different role for conducting effective research which help business to identify needs of customers. Further, I learned regarding how business project is develop successfully. It support me to evaluate the effects of disruptive tools on business operations. I also knowing regarding the activity of research about the enhancement of decision-making. Due to this, I understand data via application of Gantt chart as well as many other useful software's with purpose to draw significant outputs.

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CONCLUSION

From the above mentioned report it has been concluded that research is important and significant element for the development and growth of small scale in different level. In order to develop research in successfully, company need to use digital technology which benefited to the organisation to increase their sales. For achievement of these business use different tools and technique's including work-break down structure, Gantt chart, primary research, secondary, qualitative and quantitative research all these are essential because these are provide accurate and relevant information to investigator.

REFERENCES

  • Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing knowledge for a successful competence exploration. Journal of Knowledge Management.7(2). pp.195-207.
  • Awais Ahmad Tipu, S. and Manzoor Arain, F., 2011. Managing success factors in entrepreneurial ventures: a behavioral approach. International Journal of Entrepreneurial Behavior & Research.17(5). pp.534-560.
  • Basu, R., 2014. Managing quality in projects: An empirical study. International journal of project management.32(1). pp.178-187.
  • Chesbrough, H., 2010. Business model innovation: opportunities and barriers. Long range planning. 43(2). pp.354-363.
  • Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
  • Den Hertog, P., Van der Aa, W. and De Jong, M. W., 2010. Capabilities for managing service innovation: towards a conceptual framework. Journal of service Management. 21(4). pp.490-514.
  • Eckerson, W. W., 2010. Performance dashboards: measuring, monitoring, and managing your business. John Wiley & Sons.
  • Gebauer, H., Edvardsson, B. and Bjurko, M., 2010. The impact of service orientation in corporate culture on business performance in manufacturing companies. Journal of Service Management. 21(2). pp.237-259.
  • Geraldi, J. and Lechter, T., 2012. Gantt charts revisited: A critical analysis of its roots and implications to the management of projects today. International Journal of Managing Projects in Business. 5(4). pp.578-594.
  • Harish, V. S. K. V. and Kumar, A., 2014. Demand side management in India: action plan, policies and regulations.Renewable and Sustainable Energy Reviews.33. pp.613-624.
  • Hwang, B. G. and Ng, W. J., 2013. Project management knowledge and skills for green construction: Overcoming challenges. International Journal of Project Management.31(2). pp.272-284.
  • Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of a British and Italian business transaction. Journal of Multilingual and Multicultural Development. 34(6). pp.515-532.
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