Introduction
Travel and tourism is one of the largest service industry that provides heritage, culture,business as well as sport tourism. The main aim travel and tourism to identify opportunities that includes proper planning of package along with the quality delivery of services to the customers during their stay. In context with the marketing in tourism, it is considered that both production and consumption are inseparable , so it is impossible to sample a tourism services before purchase. This report mainly covers about the Titan Travel that provides services in travel and tourism industry since 1993. This report covers about key milestones of the travel and tourism industry along with small brief of various elements that directly and indirectly affect the tourism experience. This report also explorers about the different models of motivation ans trends that is implemented at international travel and tourism industry along with different factors that affect tourism behaviour.
Task 1
P1: Key milestones in the development of the travel and tourism industry and how they have shaped the travel and tourism industry
Travel and Tourism sector is the fastest growing sector in the world because there are various individual who wants to travel across the globe. This sector have all the opportunities such as planning the package and deliver the quality products to the customers during their stay time. It is the most popular business in the world in terms of profitability and revenue.
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Pre-record history |
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17 AD |
A group of individual who were belong from Rome have introduced a concept of tour and travels. Romans emphasis on travel and tourism, they improve the roads, lanes along with establishment of legal system in order to enhance adventures and provide pleasure to travellers. Moreover, Greeks has worked in development of common language so that traveller services becomes easy and effective. |
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18thcentury |
Health or culture were added in the concept of travel and tourism concept. During 18thcentury, industrial revolution arises that gives rise to technologies and develop the travel and trade more effectively. With increase in the personal income it has become easy to travel for both businesses work as well as leisure activity. |
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19thcentury |
Lower income level of people were not uses this because it was very expensive. During this era, trade routes was well developed in order to enhance the commercial activities growth and establishment of new ventures by merchants into new territories. A well developed trade and travel routes were developed during this time duration in order to increase commercialization. |
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1960’s |
There are various organisations who were providing tour services for low budget families. Along with this during this era, there was expansion of hotels chain through franchise agreements so that travel and tourism sectors can be improved for various classes of income that includes low-middle- high class. |
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1970 |
Holiday package was introduced during this era, along with this the competition for routes fares also increases. The holiday packages include all the details of the places that famous and can be visited while travelling. |
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1980 |
Transportation act was came into effect. In this era a system was developed for the travel agency, so that issues regarding booking tickets can be inhibited and customers can easily overcome from this issues. |
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2006’s |
United States and France country were improving their financial condition with gaining more revenues from this sector. In this era, social networking services was in introduced that directly reduce down the issues of travel and tourism advertisement. Through posters on social networking sites it becomes easy for the customers to get information about various areas that are good to visit, thus it supports travel and tourism. |
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2018 |
Proper electronic reservation system was developed during this time duration. Online platform is added in this sector, therefore number of customers were attracted towards this industry. It becomes easy for the customers to book services of travel and tourism much faster and provides customers easy access. |
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P2: Interrelation between different elements of travel and tourism industry
Travel and tourism is considered as one of the famous business sector world wide in concern with the high revenue and profitability. There are many companies that are running their business well in travel and tourism. Titan Travel is one of the travel and tourism company that directly depends upon the various key elements that allows it to provide and deliver best services to their customers in concern with tourist experiences. The various element of travel and tourism along with the inter-relation are discussed below:
Travel agents:Travel agents are most crucial element of travel and tourism industry as they act as the main source that directly and indirectly helps in providing guidelines to the customers that is essential for the customers or travellers before planning and going on trip. For an illustration, if any traveller is planning for the trip and requires to gain deep details about the accommodation in order to stay. In such cases, travel agent will help the traveller to give detail information about various accommodation that is available at the visiting place. For poviding the information both travel agents and travel & tourism industry are inter related to create tourism experience(Jaafar, 2011).
Transportation:Transportation system act as base for any travel and tourism company. Without proper transport system it is impossible to run travel and tourism organisation and they fail to provide good tourist experience to the travellers. It is very crucial to manage the transportation system so that the company can serve better tourists services to their customers. There are many weakness that is concerned with transportation and directly creates negative impact on the image of travel and tourism company. Some of them are as follows:
Not suitable for small route:Conducting transportation for short routes leads to loss for any travel and tourism company. It will create huge loss to the travel and tourism company in concern with the revenue as well as profitability.
Included heavy cost: As conducting and establishing transport system is very costly. Affording perfect transportation is not at all possible for the small organisations.
Above weaknesses gave a heavy influence on market presence of the organisation in terms of reducing the customers and heavy cost is consumed by the organisation. Therefore, Titan Travel have to consider such things so that, they can get effective results in future time (Vanhove, 2017).
Tourist Information:Tourist information is another element that provides high opportunities to travel and tourism organisation to attract travellers. Marketing managers of travel and tourism organisation conducts a conference in order to target and analyse the desires of the travellers. All the elements are interrelated with each other as in order to have effective tourism it is important to have dense tourist information.
M1: Role of each key element of travel and tourism industry
There are various key elements that are associated with travel and tourism industry. Some of the elements of travel and tourism includes travel agents, tourist information, transportation. Travel agents are essential element of travel and tourism industry it has the responsibility to provide all the guidelines to the customers which are necessary for them before going on a trip. Tourist information is another factor that provide opportunities to organisation. In this, marketing manager of firm organise a conference in which, large number of individuals are gathered and management can easily analyse the needs of customers.
D1: Inter-relationship with between the different element of travel and tourism industry
All the elements of travel and tourism industry are inter- related with each other in travel and tourism industry. In order to establish effective tourism it is very essential to involve all the crucial elements to guide travellers well about the visiting locations, accommodations. Travelling system which is called as a base of travel and tourism sector. Without it organisation can not provide a huge experience to their customers.
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Conclusion
From the above mentioned report it is concluded there are various elements and milestones that directly and indirectly plays a essential role in the development of travel and tourism sector. These elements must be determined by the management of the organisation in order to improve their productivity and profitability. Take the best coursework help from the professional writers, who also provide assignment help UK at the best price. These elements are interconnected with each other for creating a smooth experience among the tourists. In this report, different factors are discussed which affects the tourism behaviour and consumer's decision making process using models of motivation. Recent and emerging patterns and trends in the international travel and tourism industry along with the evaluation of the factors affecting the popularity of a range of global destinations has also been discussed in this report in detail.
References
- Cornelissen, S., 2017. The global tourism system: Governance, development and lessons from South Africa. Routledge.
- Giaoutzi, M., 2017. Tourism and regional development: New pathways. Routledge.
- Inversini, A. and Masiero, L., 2014. Selling rooms online: the use of social media and online travel agents. International Journal of Contemporary Hospitality Management. 26(2).pp.272-292.
- Jaafar, M., and et. Al., 2011. Entrepreneurship in the tourism industry: Issues in developing countries. International Journal of Hospitality Management. 30(4). pp.827-835.
- Kaminski, J., Benson, A.M. and Arnold, D. eds., 2013. Contemporary issues in cultural heritage tourism (Vol. 42). Routledge.
- Moutinho, L. ed., 2011. Strategic management in tourism. Cabi.
- Peters, A. and Higgins-Desbiolles, F., 2012. De-marginalising tourism research: Indigenous Australians as tourists. Journal of Hospitality and Tourism Management. 19.
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