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Hrm Dissertation

University: Bloomsbury Institute London

  • Unit No: 12
  • Level: Ph.D./Doctorate
  • Pages: 5 / Words 1253
  • Paper Type: Dissertation
  • Course Code: HRM 4103
  • Downloads: 8613
Question :

This Assesment will tell you:

  • Background of the HRM Dissertation

  • Aim and objective of HRM Dissertation


Answer :
Organization Selected : Cobb,

Project Title

“Analyzing the use of rewards management to improve performance as recognition for employees within the senior sales management”

Background of the study

Managers are the assets of the company, they put their hard efforts in order to achieve the common goal of the organization. Skills of senior section in the workplace play significant role in the organization and they formulate the policy and strategies so that company can achieve its goal. It is essential that firms offer rewards and recognition to managers so that they feel satisfied and retain in the workplace for longer period (Cobb, 2016). Rewards and recognition make them feel satisfied and they put their best efforts that reflects in their performances. Sales managers will offer the products to consumers as per their needs and will try to satisfy them so that they can get good recognition in the workplace. Sales managers are the key persons in organization, they look upon the market condition and continuously work in order to improve performance of the company. They suggest production department about needs and requirements of consumers so that they can produce product as per their needs. This is the reason; present research will focus on performance of sales managers. Rewards and recognition makes them loyal towards the brand and they retain in the company and will serve best to the consumers (Storey, 2014). For the present dissertation major international hotel chain is being taken into account. The global brand and provides luxurious services to the guests across the world (Goetsch and Davis, 2014). Study will discuss the use of rewards management as performance and recognition for the retention of senior sales managers. Literature of other authors will be reviewed in this study so that in depth information can be collected. Research methodologies will be described and discussion or evaluation will be done of the subject matter.

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Aim and objective


“To analyze the use of rewards management to improve performance as recognition for employees within the senior sales management” - case study of Hilton Hotel”


  • To understand the concept of rewards management and recognition.
  • To investigate the use of rewards management as performance and recognition for the retention of employee within the senior sales management of Hilton Hotel.
  • To identify the impact of rewards and recognition in increasing performance and retention of senior sales management in the organization.

Research questions

  • What is the meaning of rewards management and recognition?
  • Explain the use of rewards management to improve performance as recognition for the retention of employee within the senior sales management of Hilton Hotel.
  • What is the impact of rewards and recognition in increasing performance of senior sales management in the organization?

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Rationale of the study

The present study is based on the rewards and recognition and its impact on their performance efficiency and retention. It is the good topic and researcher has huge interest in this subject matter (Storey, 2014). That has forced the individual to opt the topic and conduct a researcher. Scholar has worked in the hospitality industry that is why individual has knowledge about the perception of sales managers and employees and their expectation. That is the reason that scholar can prepare a good project on the subject matter. In addition to this many other authors have done deep studies on rewards and its impact on sales employee's performance and retention so huge data is available on the subject matter. Availability of sufficient material has increased interest of the investigator in the study (Obeidat and Abdallah, 2014).

Significance of the study

The current research is very important by this way organizations will get to know difference between rewards and recognition. That will support them in identifying the situation that how rewards system can enhance efficiency of performance of managers and how recognition can enhance their retention rate. By this way they will be able to measure the performance of the company and authorities will be able to make strategies so that sustainability of workers can get improved and they work better in the workplace (Navimipour and Zareie, 2015). Through this study management level people will get to know about new strategies and techniques that can help in improving retention rate of its workers.

Project specification

For conducting the research on the subject matter individual will take support of various tools and techniques of research methodologies. With the help of these tools individual will be able to gather in depth information about the subject matter and will be able to prepare a good dissertation. In the present study scholar will take assistance of descriptive research design, this will be better because by this way individual will be able to investigate the reasons why people live the job and how firms can motivate them to sustain in the workplace. Research approach will be chosen as positivism approach that would help in gathering the information well. In addition to this, Researcher will take support of primary and secondary sources for data collection because through primary data collection technique person will be able to know point of views of managers of Hilton hotel on the rewards and recognition. That will support in identifying the root cause of problems thus individual will be able to prepare a good dissertation. Apart from this some details will be gathered from the books, journals so that it can know about previous studies and their results. Data will be gathered by the sales managers of Hilton hotel, researcher will fill the consent form from the respondents to make the data collection method more ethical. In the concern form all people those who are ready to share their views will sign and will be their positive concern for sharing information.

Check More: Internal and External Analysis of Burberry

Literature Review

According to Fay and et.al, 2015 sales employees are the backbone of the organizations their skills and hard work support in accomplishing the goal of the companies (Fay and et.al, 2015). It is necessary to make them satisfy for that rewards management is the great tool through which firms can motivate the persons and can enhance their morale. It supports the entity in improving their confidence and they perform between in the workplace. Rewards management is the great tool that improve efficiency level of the employees. As per the view of Yang, Huang and Hsu, 2014 companies offer senior sales management attractive salaries, incentives, cash bonuses, team rewards in order to motivate them so that people can perform their work better and put the best efforts for attaining the goal of the firms (Yang, Huang and Hsu, 2014).

Cobb, 2016 has argued that recognition affect the retention rate of the senior sales section in the corporation. If firms appraise the manager in front of all team members and senior management then it will encourage them and they will feel confident (Cobb, 2016). By this way they will sustain in the company for longer duration.

Research plan

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