Unit 11 integrating new and innovative techniques

INTRODUCTION

In present scenario, technological advancements brings diverse opportunities as well as challenges for business organisations. Most of corporate entities do not attach with optimal priority in order to sophisticated technology; it results slow down firm's growth. In current aura of business world, organisations who fails in adoption of technology are at potential risk of lagging productivity and competitively. In this relation, all corporate entities are needed to implement new and innovative technologies which supports to improve and uplift working activities and processes. Thus, digital technology is a central element which is associated with systematic operations management at workplace (Fitzgerald and et. al., 2014). It is expressed as a body of knowledge that is acquired in order to create effective tools, evolve skills and collect or extract materials. Every business association has used separate form of technology as per its nature or cultural which has a critical hindrance on design, structure and working styles. Although, the scope of digital technology is vast and supports management to accomplish its goals and objectives in a certain time period. On the other hand, complexity of digital technology is growing with fast pace, it results the rate of change is also get galloping fast. While implementing digital technology several challenges are being faced by firms which has harmful impact on business procedures or activities. It is the responsibility of managers to integrate new tools and techniques to boost up production level and handle employees in order to attain maximum efficiency.

TASK 1

P1 Research proposal that clearly defines a research question or hypothesis supported by a literature review

Background of the research

The present research describes various challenges which happens while implementing digital techniques at workplace. In this ever dynamic environment, it is essential for auto mobile companies to acquire effective techniques of products, such tools are costly in nature. Sometimes it is not possible for all companies to grab all digital techniques and implement them in its functional areas. It results, companies will not sustain for long run at marketplace, it eradicates their proficiency and sales revenues. The number of customers also goes down due to lack of innovations or inventions; it increases reduction in buyers satisfaction level of the company (Leeflang and et. al., 2014).

Furthermore, Maserati is the chosen organisation in this present assignment, its an Italian luxury vehicle company which was established in 1914. The brand's mission statement is to create ultra luxury cars in timeless and cost effective manner. In addition, the overall revenue of the company is €3.479 billion and its current operating income is €339 million. There are over 1200 employees are currently with

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