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E-commerce Business Model

University: Australian Institute Of Higher Education

  • Unit No: 3
  • Level: High school
  • Pages: 13 / Words 3311
  • Paper Type: Case Study
  • Course Code: ISY3001
  • Downloads: 106
Question :

This sample will let you know about:

  • Discuss about the E-commerce business model and description.
  • Difference between Both TripAdvisor and Wotif.com 

Answer :
Organization Selected : TripAdvisor and Woti.com

INTRODUCTION

E- commerce is the buying and selling of goods and service and also transmitting of funds and data from the internet (Geng and et.al., 2020). In the same way, the chosen business model for this report is Business to consumer which refers to the process of selling the products and services directly between the customers and business. Further, the current report will provide a rationale of choosing B2C as an e-commerce business model and also describe a brief description of chosen two websites. Moreover, study also describe why the selected website belongs to that particular e-commerce business model and then describe the principal business goals of the website. Then, report also provide rating scale of the chosen website by considering the attributes. Lastly, report will provide a comparison and contrasting between two chosen website and also justifies which is more likely to be successful.

MAIN BODY

A. Describing chosen E-commerce business model and description of chosen website

The chosen e-commerce business model is business to consumer (B2C) which is based upon the transaction between a company who sell the product and services and customers who are the end user of these products (Oliveira and et.al., 2017). The selected e-commerce business model is also denotes the financial transaction and a online sale between a business and consumer. Therefore, by using B2C companies may easily connect with the consumers through Internet and it is also consider one of the larger as compared to online retailing.

The chosen two website are TripAdvisor and Woti.com which are online travel company that provide range of online trips to their customers with affordable prices.

Wotif.com: It is a group which is completely owned by Expedia, Inc and it is launched in 2000 in Australia which provides reservation service for hotel in Australia and international destination across the globe. The URL for this website is <

TripAdvisor: It is the online travel company that operates in the global platform that helps in online reservation for transportation and lodging and travel experience. Further, TripAdvisor also reach 490 million average monthly unique visitors in 2018 and also have 28 languages at worldwide level (Alotaibi, Grant and Williams, 2020). Order assignment help from our experts!

B. Describing why the website belongs to that particular e-commerce business model

TripAdvisor belongs to the B2C e-commerce business model because the business is pure business to consumer online travel website where consumer can gather travel information from reviews and other information related to particular destination at worldwide level. Moreover, a Pioneer is also adopted the user generated content business model, where TripAdvisor took an concept to conversational media and also change the role of consumer from passive audience to more interactive audience (Laudon and Traver, 2016). Thus, this platform is actually made for customer where they may easily share their experience on hotels, restaurants site attraction and website also add range of new features in its portal such that flights and up to “700000 loging accommodation to choose from”. Therefore, the website provide range of services to their customers by analyzing their needs and its aim is to deliver the top services to the customers and also enable the travelers to plan and provide a perfect trip. This motive also fits TripAdvisor in Business to Consumer as a e- commerce model and also provide range of services to their customers.

TripAdvisor also provide vast amount of information pertaining to travel on destination, hotels and rating and also tips from other travelers on forum. Not only this, it also provide customers the convenience of collecting data about their travel destination and ease of planning using a database of user- generated reviews (Chaffey, Hemphill and Edmundson-Bird, 2019). So that they will be comfortable and come back to their respective homes around the clock.

In the case of Wotif.com it is also belongs to business to customer model because it is a specialist in online accommodation, operating a virtual marketplace which brings customers and accommodation providers together. Moreover, it is also serving as a B2C audience and it target an array of travel purpose of which can varied from business travel to shot gateways. Further, it also tried to expand its current operations and also tries to develop different languages which further cater to a global audience (Kim and Peterson, 2017). The company also faces tough competition from its rivals such that Expedia, Priceline and Hotels.com which are operate a merchant model in which they buy the hotels at wholesale price and then sell at retail prices. While on the other side, Wotif.com operates on the commission based low cost model who actually did not carry inventory but it generates the income by charging a booking fee.

The company also try to shift towards expanding the market share which other online travel website do by utilizing the social media such that Facebook and Twitter so that Wotif.com will easily reach to its range of new customer. Moreover, it is also analyzed that company did not generate the revenue from its main audience and the huge traffic of travel consumer who visit its website (Linzbach, Inman and Nikolova, 2019). But on the other side, it actually generate its revenue from business owners i.e. hotels, attractions and different rental agents. Therefore, it is clearly analyzed that Wotif.com is best fit for the business to consumer as a e- commerce model which helps to reach wide range of customers and also provide range of services that helps to keep attracting range of customers towards it. Get Assignment Examples.Talk to our Experts!

C. Describing the business goal of the website.

In respect of undertaking the business goal of the trip advisors, they mainly focus on bringing innovative ideas and creative packages to their customer. Through these aspects, it results in gaining advantages regarding enhancing the existing customer towards the business and also attracting the new one to avail their services and retain in business for longer way. Thus, the principles which they set is relating to providing impartial services and also the true reviews are to be provided regarding building the strong commitment with the customer (Yuan, 2018). As the demand of the customer are fulfilled regarding providing the stable services which reflects the true and fair views and also the packages is to be stated as per the said terms. In respect of dealing the business with customer, the reviews of the customer is important for the business and this can be attained through providing the accurate services which enhances their needs in better way.

The another principles which enhance the business goal is relating to increasing sales in business. As Trip adviser is initiating with this procedure regarding using the innovative modes such as choosing the advertising platform regarding recruiting the high reputed person to be the brand ambassador of the company (Flynn, 2017). Through these aspects, they can easily attract the customer as customer are motivated if they find their favourite stars promoting the company in market. Thus, Trip adviser main aim is to be enhances sales though getting the positive reviews from the customer through taking feedback once they availed the services.

Email is one of the major principles which is undertaken by the trip advisor regarding reaching to large number of people and also offering the best services. Their main aim is to provide innovative services to the exiting customer and track the new customer through fulfilling their needs and demands in right manner. In changing trends, lot of competitor are entered in market and also offering customer through their innovative schemes, thus it is necessary to retain the exiting customer in business. Trip advisors adapting this concept in better way and also gaining more positive reviews from this perspective.

In relation to undertaking the business goal of the Woti.com, they mainly focus on providing the additional discount to the customer on hotels, flights tickets or also on holiday packages but the main aspects is that of providing the services for 24/7. Their main goal is to provide such schemes even if the customer had not having the payment (Callanan and Spillane, 2016). They take the instalment on half bases and once the trip is accomplishing the clients can make the full payment or deal in such scheme regarding deduction of monthly percentage of payment.

In this aspects, there are mainly focus on attracting new customer in business thus, they are adapting personal interaction concepts in which they mainly focus on opening stores for customer regarding building personal interaction with them. Thus, this is the basic principles which is adapted by the Woti.com regarding attracting new customer and retaining the old one in business. Get assignment help london from our experts!

D. Rating scale of each business

(1= Very poor, 2 = Poor, 3= Inapplicable, 4= Good, 5= Very Good )

Question

TripAdvisor

Wotif.com

Comment

1

5

1

TripAdvisor name clearly reflect that it help the peoples to make their trips better. While, Wotif.com did not.

2

4

4

Both the sites are easily found using general internet because it is one of the famous sites which are mostly used by the customers.

3

4

2

TripAdvisor, provides all organizational information while Wotif.com will not.

4

5

5

Yes, personal information should be provided in appropriate manner.

5

4

4

Both TripAdvisor and Wotif.com reassure users about the security and use of their information.

6

4

4

Both website help to foster the user trust in an organization.

7

4

4

Both website make sure that all the laws and regulation are followed i.e. Data Protection Act.

8

5

4

It provide range of holiday packages, couple friendly hotels by analyzing the customers need.

9

5

4

Both website are used by all over world and it is used in English language. But TripAdvsisor provide its services in 28 languages at global level.

10

5

3

TripAdvsior contain all product information while, Wotif.com did not.

11

3

3

No, both website did not allow the customization

12

5

5

Both website add new features in its official website and then the customers as well

13

4

4

Yes, it identify sufficient channel for user service.

14

5

2

For TripAdvisor, it is easy because it is operates at word level while Wotif.com Is not helpful.

15

4

4

Yes, whatever information is feed in the website, it provide proper information in English Language.

16

4

3

For TripAdvisor it is appropriate, while did not applicable for Wotif.com

17

5

4

TripAdvsior is well designed that grab attention of customers easily because of its new color while it is not for Wotif.com

18

4

3

TripAdvisor keep foster community among users and change traveler trip by offering new ideas while, Wotif.com did not.

19

5

5

Both website quickly load into browser and do all website features.

20

5

5

website support different web-browsers and mobile devices easily.

21

5

5

Yes, both website offer range of payment option such that cash while reach, online transaction etc.

22

5

3

TripAdvisor provide variety of delivery option while Wotif.com did not.

E. Comparing and contrasting chosen website

Both TripAdvisor and Wotif.com used to offer the variety of benefit to their user. This eventually help both the organization in attracting the customer toward the company. Comparison between both the organization are as follows:

Basis

TripAdvisor

Wotif.com

Marketing

TripAdvisor used to invest very heavily on the marketing policy of organization which has helped the company in building good name of company in market. Also organization website can be easily find out on the internet with the help of basis research.

Wotif.com used to not invest that heavily on their marketing policy as compare to Wotif.com. Wotif.com also can be easily find out on the internet with the help of some basic search.

Product offering

Website of TripAdvisor used to display all the offering of the company in more synchronized way. As website of TripAdvisor used to ink the different offering of the company with their main offering.

Wotif.com also used to offer all the offering of the company at their website but not in that synchronized way, as it get difficult for customer to findout all the offering of the company at once on organizational website.

Presentation

TripAdvisor uses the combination of different color to attract the eye of website viewer. Also organization used to publish different attractive poster of the company at company website. This used to help the company in presenting good impression of company in front of different user of companies website (Ayob and Hassan, 2016).

Wotif.com also used to publish different attractive poster on company website to attract the eye of the customer toward the website. At the same time it has been also seen that color combination which is used by Wotif.com is not that attractive to attract the eye of customer as compare to that of TripAdvisor.

Multi-language

TripAdvisor generally used to provide their website in 28 different language. This help the organization in attracting more than one regional customer toward the website of an organization. This also help the organization in communicating more clear way as compare to the past.

Wotif.com also used to provide their services in more than one language to be used by the user throughout the world. Wotif.com used to not provide that number of the language to the user which used to reduce the amount of customer reach of the customer in the market.

Server

Server used by TripAdvisor to publish the website at global level is good enough to allow all the user to surf smoothly on the website. This also used to help the company in safeguarding the monetary transaction of customer on the website. As organization used to offer variety of payment option for the customer (Rafeh, 2017).

Wotif.com also used to provide the variety of the payment option to the customer. Also, used to provide the good sort of server to the user for the purpose of suffering. Server of Wotif.com sometime used to see some sort of downfall.

CONCLUSION

By summing up above it has been concluded that e-commerce plays an important role in the success of any business. In the same way, current report has been concluded that Business to Consumer model helps to provide range of services to their customers. Such that the chosen website are TripAdvisor and Wotif.com which also add new features in their product and services that helps to provide range of services. Report concluded that both the website are better fit for the selected business e-commerce model because these both website assist customer to share their experience and also keep interacting within each other. Moreover, from the rating scale it has been concluded that TripAdvisor is more better e-commerce website that helps to attract range of new customers. Lastly, report concluded that among TripAdvisor and Wotif.com, TripAdvisor is more beneficial because the website has version in 48 markets with 28 languages that helps to keep attracting with customers and provide the range of services by analysing the needs as well.

Read more - Personal and Professional Development - Reflective Journal

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