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Social and Cultural Factors


Service of a company is influence by various social and cultural factor of an organization and country (Bolt, 2013). Here according to case Mary face various issues when she use cab services of Better Transportation Company (BTC). Below is discussion of issues and problems face by Mary.

Main Body

A. What specific social and cultural factors must be considered in your client’s case that might affect her use of transportation services

There are various factors which affect transportation services of a client, some major of them are in context of Mary situation is describe below-

Income: Mary's financial condition is not very strong that she book alternative transport because respective company charge cancellation fee and other cab service provider are expensive as compare to BTC.

Irresponsible behaviour of Drivers: Mary face major issues due to behaviours of drivers. This is so due to driver come late for pickup, sometime they forgot her and man y other.

B. Regarding the larger transportation services in the geographic area: What social and cultural factors will impact the use of transportation services

Their are certain social and culture factor which impact use of transportation services. Some of the major factors are-

Facilities according to situation: By understanding case of Mary, the transportation service provider company must pay concern to their clients situation. Such as they must ask them about any special requirement like if a person is disable then they must provide cab accordingly.

C. How will social and cultural factors influence and deliver message to each of the target audiences

The transportation service provider company must develop culture in their organization that they become customers oriented (Corin, 2017). They must socialised with their customers and provide services according to their situation. Such as for those client who didn't understand English company can provide them translator device which make easy journey for client and driver.

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Form above discussed topic it can be conclude that their are certain social and cultural factor which develop issue for customers. To solve this a company can develop their facilities by considering clients feedback and conditions.


  • Bolt, D., 2013. Social encounters, cultural representation and critical avoidance. In Routledge handbook of disability studies(pp. 297-307). Routledge.
  • Corin, E., 2017. The social and cultural matrix of health and disease. In Why are some people healthy and others not? (pp. 93-132). Routledge.
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