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Explore the Chinese New Year Celebrations in London

University: Kensington College Of Business

  • Unit No: 6
  • Level: High school
  • Pages: 12 / Words 3086
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 268
Question :

This sample will let you know about:

  • Discuss about the Consultancy process for Chinese New Year Event in London.
  • Explain about internal and external organizational boundaries
Answer :
Organization Selected : N/A

INTRODUCTION

Chinese new year event as a promoted festival in London’s spring is considered to be one of the largest event which tends to attract thousands of people every year. The celebration includes activities such as Chinese parade, traditional flying dragon, lion dances, Chinese street food dishes, lantern festival, fireworks, etc. This study will further explore the Chinese New Year Celebrations as a promoted festival in London’s spring. It further demonstrates the impact of challenges and seasonality in order to promote the particular specific event. This study also focus on identifying the market competition and potential audience in relation with the Chinese New Year London. This study also recommends feasible proposal plan to LCCA.

LITERATURE REVIEW

Theme 1: To explore the Chinese New Year Celebrations as a promoted festival in London’s spring.

Li, (2018) sought to analyse that, the importance of the Chinese New Year in United Kingdom has increased with the increase in the Chinese community. Chinese New Year is considered to be the festival which in turn celebrates the beginning of the new year in accordance with the traditional Chinese lunar calendar. Chinese New Year is also known as Spring Festival which in turn tends to happen on the first day of the year around new moon in accordance with the traditional Chinese calendar. Monfared and Haghbin, (2019) argued that, The Chinese New Year is considered to be one of the most crucial holiday for the Residents of China or Chinese. This tells individuals which animal of the Chinese Zodiac they are considered to be a part of. Ma and Chan, (2017) evaluated that, Chinese New Year tends to last for 15 days until the first full moon of the New Years. It is considered to be as the National holiday in the Republics of China, Singapore, The Philippines, Malaysia, Indonesia and Brunei. Chinese New Year in turn is also celebrated in some parts of the Thailand. Chinese New Year in turn tends to enjoy the history of around 3500 years. Matondang, (2016) sought to analyse that, the Chinese New Year was in turn originated in Shang Dynasty. This is time when people used to carry out sacrificial ceremonies in the honour of ancestors and god at the end or beginning of each year. Order assignment help from our experts! 

Zamani-Farahani, van Niekerk and Mathis, (2019) examines the fact that, Chinese New Year celebration is considered to be one of the largest event which tends to attract thousands of people every year. This event is in turn organized by LCCA i.e., London Chinatown Chinese Association. Chinese New Year celebration is full of vibrant colour, live music, dragon dance and also traditional lion dances. Chinese New Year celebration is celebrated for over the centuries in China. It also referred to as the Lunar New Year and spring Festival across the globe. This vibrant and colourful celebration which tends to start on last day of the last month in Chinese lunar calendar. This celebration tends to end with spectacular Lantern festival on the 15th day on the first month. Cleare-Hoffman, Hoffman and Perlstein, (2019) sought to determine the fact that, In the year 2020, the Lunar New Year tends to fall 25th January and it also celebrates as the Year of the rat. The rat is considered to be the first animal of the Chines Zodiac which tends to represent wealth and luck to the people who in turn are born in the year 1996, 2008, 2020. People who in turn are born in these years are said to be very sensitive who in turn have strong self awareness and whilst that, they are also blessed with good fortune. People who are born in these particular years are considered to be quick thinkers, clever and successful. Zhang and Wu, (2018) investigated that, Events associated with the Chinese New Year, 2020 tends to take place in the London's Chinatown at the West end and at Trafagar Square on 26th of January. Colourful and vibrant Chinese New Year parade passes through the streets of the Chinatown London and west end. Stage performance takes place on Trafalgar Square which includes all day entertainment activities which mainly constitute of family activities.

CHINESE, (2019) sought to determine the fact that, Chinese New Year celebration gives people chance to pay tribute to the gods and also gives chance to remember its ancestors. On Chinese New Tear's Eve families tend to come together for family dinners. Children tends to receive red gift packets which includes money which is considered as the symbol of good luck. Traditionally, families in China would clean their home in order to remove any bad luck in the current year. Decorating houses with papers is a symbol of bringing happiness, fortune, longevity and wealth. Zhao, Chen and Xu, (2019) argued that, Chinese New year's celebration mainly constitutes of Chinese parade, Gala dance, traditional flying dragon, lion dances, showstoppers performance, Chinese street food dishes, lantern festival, fireworks, etc. this in turn helps in bringing lively festivities to the people across London.

Theme 2: To determine the challenges and seasonality to promote specific event.

Dinh and Sharifian, (2017) investigated that, large number of people from across the globe come to experience the Chinese New Year event. Focusing on the security and the safety of the people is considered to be one of the key challenge associated while promoting Chinese New Year event. Monfared and Haghbin, (2019) argued that, securing partnership and sponsorship in turn is considered to be one of the crucial challenge while promoting Chinese New year event in London. To carry out this event it tends to require spending across Asia to carry out the event. It also results in high degree of migration of people from across the world which in turn boost up the economy. Wang, (2017) investigated that, The major challenges which is faced by company regarding promoting the events is relating to carrying the tight budgets. As due to changes in time, the demand of the customer are also different and thus resulting in not setting the appropriate targets. Thus, this resulting in facing challenges regarding adapting the best methods to maintain the integrity of the events for longer time period. Marchetti, (2017) examines the fact that, one of the major challenge associated with carrying Chinese New Year event in London is to control messy registration and having limited time to carry out the event. Managing the budget is also considered to be one of the major challenging factor which in turn influences the promotion of Chinese New Year event.

LO 1

Consultancy process for Chinese New Year Event in London

Chinese New Year Event is considered to be one of the most appropriate approach which in turn focuses on bringing people together for the family reunions. Chinese new year event as a promoted festival in London’s spring is referred to as one of the greatest event which attracts thousands of people every year from across the globe. Chinese New Year tends to last for 15 days until the first full moon of the New Years (Chinese New Year In London: Where To Celebrate The Year Of The Rat, 2020). The celebration includes activities like Chinese parade, traditional flying dragon, lion dances, Chinese street food dishes, lantern festival, fireworks, etc.

Challenges - Wang, (2017) investigated that, Seasonality change tends to play a very crucial role which in turn results in lower results in relation to the particular event. There seems to be decline in the number of people visiting Chines New year event which in turn also influence the budget of the LCCA. One of the key challenges related with promoting the activities of the Chinese new year event is to get sponsors to effectively carry out specific event. Chio and et.al., (2019) argued that, Seasonality change or fluctuation in the attraction of the people to Chinese New Year Event as a promoted festival in London’s spring in turn largely affects their budget plan. Predicting the accurate number of people who will visit a particular event is in turn considered to be a very challenging task for LCCA at the time of promoting Chinese New Year Event in London. Singh, Pant and Pope, (2019) evaluated that, at the time of marketing and promoting a Chinese New event, seasonality in turn is considered to be one of the most important factor in order to throw light hearted festive events. This helps in attracting more and enormous number of people to the celebration festivities in the future. Marchetti, (2017) examines the fact that, another major challenge while carrying out the Chinese New Year Event is to provide safe and secure environment to the people in the vent in order to avoid chaos. Another major challenge related with the social and environmental effects are in turn considered to be one of the major challenge while carrying out specific Chinese New Year Event in London. Transportation and mishaps and over crowdedness is considered to be one of the major challenging factor which in turn influences the promotion of Chinese New Year event.

Feasible proposal plan

The LCCA must in turn focus on carrying out proper planning where they in turn tends to focus on critical planning related with the venue, resources and equipment required, human resources, number of sponsors, funds required, time of conducting event, security, etc.

Risk Feasibility

The LCCA will in turn focus on determining the feasibility of the Chinese New Year Event in London by critically evaluating its risk feasibility by effectively evaluating the external and internal environmental factors which in turn could influence the feasibility of the event. LCCA tends to focus on maintaining reputation of all the parties (Moore, 2016). The LCCA will take necessary action in order to reduce risk associated with the over stressed workers, loss of equipments, injury to participants, financial loss, over or under resourcing, etc. Identifying environmental risk factors in turn are considered to be one of the most appropriate measure which in turn helps in successful implementation of the Chinese New Year Event in London.

Time Feasibility

The Chinese New Year Event in London falls on 25th January and takes place of 15 long days event. It is considered to be as the free of charge event where it tends to begin at 11 A.M. and it tends to run till 16:30 p.m. The LCCA must have appropriate time effectively promote the particular event. The sheer amount of time must be taken into consideration in order to organize each task associated with the event (Robinson, 2017). This helps in organizing each activity and completing task beforehand.

Funding feasibility

The feasibility of the particular event tends to happen when it focuses on predicting the finance required to effectively carry out the Chinese New Year Event in London. This helps LCCA top make an accurate budget plan in order to carry out activities related with the event (Ngo, Zhong and Bao, 2018). It helps in anticipating the expenses and revenue generated from the Chinese New Year Event in London. The key sponsors of the Chinese New Year Event in London, 2020 are Royal Albert Dock London, Genting Casino, China Taiping, Chine mobile international, China Telecom, CC Land, Horizons Casino, Bank of China, HUAWEI, Shaftesbury, Orientale, Volitation, ERDOS, etc.

LO 2

Examining internal and external organizational boundaries

Potential audience and market competition.

Potential audience in turn are considered to be as the targeted audience who in turn are characterized on the basis of occupation, age, gender, geographic location, marital status, education level, etc. In order to celebrate one of the key traditional festivities in the Chinese culture large number of Asian pacific residents ring into the Chinese New Year Event in London (Salamone, 2019). This event tends to target audience of age groups and demographics in order to get indulged into various fun activities like Chinese parade, Gala dance, traditional flying dragon, lion dances, showstoppers performance, Chinese street food dishes, lantern festival, fireworks, etc. This usually results in bringing lively festivities to the people across London. The potential target audience are from the countries such as Hong Kong, China, Singapore, Taiwan, Philippines, Indonesia, Mauritius, Malaysia, South Korea and Vietnam. This helps in targeting audience from all over these places in order to convert more travellers and participants into the Chinese New Year Event in London.

Market competition

Chinese New Year Event in London is considered to be one of the most traditional event which has been taking place from a very long time. There is no such market competition faced by the Chinese New Year Event in London. This in turn helps in attracting large number of participants from all over the Asia. Chinese New Year Event has maintained a very high competitive position which in turn is not influenced by the competitive events (Moufakkir, 2019). It has marked its position in the market and in turn caters attraction of people from all over the Asia in order to carry out successful event. Integration of advanced and eco- friendly technology and in turn focuses on waste reduction, disposals, etc. in turn are considered to be one of the most effective factors to position Chinese New Year Event better than its competitors.

LO 3

Feasible recommendation

Engaging target customers with the seasonal offers and relevant ad content in turn is considered to be one of the most feasible method. Use of advanced digital technology like social media networks, e-commerce platforms, advertisement on mobile sites, etc. in turn are considered to be one of the most effective recommendation in order to effectively carry out the Chinese New Year Event in London. Giving gifts to the people in order to communicate as the personal brand and personalized lifestyle related with the Chinese New Year Event (Wu, Yuan, and Liu, 2017). Encouraging a user generated content in turn is considered to be one of the most trust recommendable action which is very useful for promoting the Chinese New Year Event in London. Tapping into the emotions of the customers and creation of the Live video is in turn is considered to be one of the most authentic source for carrying out event activities and helps in sustaining better than the competitors. LCCA focusing on the lifestyle of the customers in turn is considered to be one of the most recommendable action plan. Continuous marketing even after the end of the event in turn helps in attracting large number of audience in the future for Chinese New Year Event in London. Dianping is considered to be as the location based community featuring which is considered to be useful in featuring user generated reviews (Fregonara, Ferrando and Pattono, 2018). This in turn is considered to be one of the most recommendable action in order to promote the Chinese New Year Event in London. Chinese news based influencers, social media platforms, student community influencers and retail specific influencers in turn are considered to be one effective recommendable approach in order to reach domestic and inbound audience. Need Assignment Samples?Talk to our Experts!

LO 4

Reflecting on the employability in hospitality

I have examined the fact that, Chinese New Year Event in London is considered to be one of the greatest event which in turn results in hiring of large number of the individuals or employees from across the globe in order to effectively carry out all the functional activities of the event. Hospitality and event industry in turn is considered to be one of the most growing industry which in turn mainly accounts for 4.3% of the overall economy of the UK. It was very interesting for me to establish the fact that, the hospitality and tourism industry in UK in turn has employed around 4.49 million people which in turn is considered to be 10% of the population who has been employed. The hospitality and tourism industry in UK tends to generate high degree of revenues which in turn is very beneficial for the economy. This in turn also helps in creating high degree of jobs in the industry. I have examined that, large number of jobs in turn has been created which in turn results in creation of high degree of jobs in delivery and supply industry, farming industry and marketing industry. The hospitality and tourism industry in turn also tends to focus on representing 5% rise in the Gross Domestic product. I have examined that, Hospitality industry is considered to be one of the fastest growing industry which in turn tends to generate plenty of employment and career opportunities. Chinese New Year Event taking place in London tends to boost up the economy because large number of people from across Asia come together which helps in boosting up the economy and generation of higher job and employment opportunities. don't worry get marketing assignment help from UK's leading assignment helpers.

CONCLUSION

The above carried out study concludes that, Chines new year event is considered to be the festival which is celebrated at the beginning of the new year in accordance with the traditional Chinese lunar calendar. It tends to continue for 15 days till the first lunar eclipse. This event comprises of various fun activities and large number of individuals come from all across Asia to be the part of Chines New Year Event in London. The key challenges related with the event is to predict the accurate number of people who will visit a particular event, Seasonality change, providing safe and secure environment, transportation and mishaps and over crowdedness, etc. are considered to be the key challenges of the event. This study also summarizes, risk, time and funding feasibility which results in successful event. This study also helps in targeting audience from all over Asia. The recommendable feasible proposal for LCCA has been drafted for successfully carrying out the event.

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