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Develop and Implement of Digital Media Strategy

University: London College of Business

  • Unit No: 11
  • Level: High school
  • Pages: 7 / Words 1747
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 157
Question :

This sample will let you know about:

  • What is digital marketing ?
  • Discuss about the Reflective report.
  • Discuss about the process of EDM.
Answer :
Organization Selected : N/A


In present era, the use of digital marketing has become common for business. it has enabled in attracting a lot of people and generating awareness quickly. the use of social media platforms and internet has made it easy for companies to promote social services. However, with change in market and customers trends various strategies are developed. Digital media has allowed in widening area and scope of targeting people. This report will describe about a digital media strategy developed by Alzheimer’s Australia NSW via EDM. Also, it will be discussed about review of that strategy.


a) Alzheimer’s Australia NSW is an organisation that works towards providing health care services to people suffering from dementia. they work with other agencies to educate communities about Alzheimer (Chaffey and Ellis-Chadwick, 2019). however, the management decided to launch an EDM campaign. The campaign is initiated by Alzheimer’s Australia NSW to promote awareness about Alzheimer and how to treat it. Also, it aims at rising funds to help people who are suffering from Alzheimer by spreading good health message to citizens of Australia.

b) EDM is process of e mail marketing through which customers are targeted. In this the data base of clients is maintained and stored. the mails are directly sent to customers. There are many benefits of using this to promote campaign. Alzheimer’s Australia NSW can send mail to huge number of target clients through a mail. Also, it is highly targeted way of advertising. furthermore, it is individualised method that means mail is sent to individual person. so, message is delivered directly to client. Besides that, it is a cost effective method as there is no advance and high technical software or system required. So, only with help of computer large number of mails are sent to number of clients. Alongside, EDM is highly flexible as in this only relevant info is shared or sent to target customers (Chaffey and Smith, 2017). Moreover, by deciding that how much info is to be shared accordingly cost is incurred. also, the outcomes of EDM are measured as business track record of mail sent and responses achieved. Thus, it will be highly beneficial for Alzheimer’s Australia NSW to provide their services in wider range. they will be able to attract new clients by sending them direct mail about campaign. So, in this way, organisation can promote their campaign in wide area or region. Want to get Assignment Samples?Talk to our Experts!

c) The EDM campaign is directed to both internal and external stakeholders. here, internal stakeholder are staff, management, etc. who are already working in Alzheimer’s Australia NSW. Also, in external stakeholder audience targeted is investors, businessman, companies, other NGO’s etc. who want to contribute towards good health and spread awareness about Alzheimer. By targeting them it will be easy in promoting campaign (Effing and Spil, 2016).

d) It is stated that Alzheimer’s Australia NSW strategic plan is to provide social and health care services to people, families, who are suffering from dementia. Furthermore, they want to educate people about dementia by providing in depth info on it. The organisation wants to support communities and care organisation by providing adequate services. therefore, this campaign support in working with society and professionals to provide care services. Other than this, it will help in generating awareness in wide areas and operating in it. hence, Alzheimer’s Australia NSW strategic goals will be achieved through it.

e) there are some legal and ethical consideration which must be followed by Alzheimer’s Australia NSW while developing digital media strategy. It will enable in working in ethical way. The first is privacy regulation must be followed which state to target only specific people who have agreed in contract. also, their confidential data and info must be protected.

Moreover, copyright code of practice should be followed which state that an agreement or license to use material in social media. It means posting on digital media offer clients to use services offered by Alzheimer’s Australia NSW (Plowman and Wilson, 2018). it allows organisation to work in ethical way. therefore, through it business follows laws and regulations with some terms and conditions.

f) It is evaluated that there are certain barriers that can occurs in success of digital media strategy. this can impact in negative way on Alzheimer’s Australia NSW strategic goals. the first barrier is ineffective business model which restricts in analysing outcomes. the process or method may not be set up in proper way. Furthermore, the systems are not implemented efficiently which unable to progress further.

Another barrier is lack of resources due to which media strategy is not implemented properly. here, resources may be in context of skilled staff, capital, technological system and software, etc. So, strategy is not executed properly. there may be restricted budget so limited systems are used to sent mail. due to this, it becomes difficult for organisation to successfully run campaign and media

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