Introduction: Marketing process can be simply defined as the procedure of examining various opportunities within market, selecting target marketplace and developing marketing mix for the management of whole procedure. The current report is based on Marks and Spencer organisation which is deal in ...

1. Introduction Companies are now adopting several new methods to attract customers toward there product or services for influencing them to make purchases. Among them social media is most trending options used by majority of companies for promoting their product as well as brand which also ...

Introduction Consumer led is the response of companies to the needs and desires of consumers in market. On the basis of consumer preferences companies produce products. They produce those products more which are buy and loved by clients more (Couldry, 2012). Companies are using social media for ...

Introduction to Social Media Inception of social networking sites has been changed the way through which people interact with each other. It helps in enriching the networks on the personal and professional grounds. In the era of Globalization, connectivity has enhanced a lot. Sharing of ...

INTRODUCTION The use of internet has become increasingly important in daily lives to stay connected with the world. Social media has emerged as a popular platform for self expression, promotion and communication. In the initial days, these sites acted as a facilitator for use of information. But ...

Chapter 1: Case Study Analysis Background of the problem LinkedIn is one of the biggest business-oriented social networking services that was founded in December 2002 and launched in May 2003. More than 364 million users worldwide use the services of company on the regular basis. However as per ...