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Unit 17 Marketing Intelligence

Marketing Intelligence

1. Stages in customer decision making process

Client is a primary part of a enterprise to be the fruitful one into the marketplace. Enterprise achievement relies on upon clients and their as well as practices. A man experiences distinctive stages before settling on the buy choice for an item or administration. The reason for which product has been availed can be impulsive buying, need based purchasing, lifestyle or necessity. It is essential to take into consideration buying behaviour of consumers so that right product could be offered. In the first place phase of the buy basic leadership is client require. Need is the most critical issue that impacts purchasing choice.

As a man purchase a sandwich to satisfy the need of hungry. In second stage the individual assemble sufficient data about the item or administration from various sources. Sources can be close to home source like companions, relatives, and colleagues. Business sources, for example, ad, sales representatives of the item. Daily paper, magazine additionally act like wellspring of data and impact the buyi

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