TASK 1 APPLY MARKETING COMMUNICATION ACROSS A CONVERGENT INDUSTRY What are two characteristics and at least one point of difference between traditional and convergent approaches to marketing communication? Traditional: in company different sections operates independently like different ...

INTRODUCTION Marketing plays an important role in overall success of business and help to achieve goals and objectives of business (Kotler and et.al., 2017). Marketing help companies to attract customers towards organization products and services and help to improve overall performance of ...

INTRODUCTION Marketing is essential for each and every organization or business to promote its products and services. It is important for each and every company to advertise their goods or services in the market so that the maximum number of customers can be attracted. The present report is based ...

Introduction Consumer behaviour is the set of actions undertaken by a shopper in a given market place. There is a huge link between personality and consumer behaviour (Leung and Bozionelos, 2004). It is the specific personality of shopper that has profound effects on their behaviour, branding ...

INTRODUCTION Marketing opportunity refers to the leads that is provided by marketers through conducting the market research. This opportunity is mainly undertaken by the sales team through which they build the strong connectivity with the customer and also determines the latest trends which is ...

INTRODUCTION Conceptual and critical understanding of theories win relation with ageing of people with time this is a natural phenomenon and many times because of consideration of ageing society of people. This will lead to a situation which will leave to a situation in which people of above 65 ...