Marketing is a concept that creates, promotes,s and delivers quality products and services to end customers. Mainly, it is used by the company for satisfying customers' needs and wants. It also helps in managing and keeping positive relationships with customers in the marketplace. In this context, there are many fictions that are related to the marketing department like market research, promotion, selection of suitable distribution channels (Ahrens, 2011). This will aid in delivering quality products and services to its customers as per their needs and wants. The present report is based on McDonald's, which is an American fast-food company founded in 1940. It provides various food products like Chicken nuggets, Hamburgers, soft drinks, and many more to a large number of customers. This report covers the roles and responsibilities of a marketing manager which interrelate with marketing activities. The marketing mix is also mentioned in this report which helps in accomplishing goals and objectives. At last marketing plan is also discussed here that contribute in attaining success at the market place.
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P1 Roles and responsibilities of a marketing manager in an organization
Marketing is a concept of creating and rising customers satisfaction at market place. With the assistance of this concept company can easily reach their potential customers. McDonald's is a biggest company which operate their business in various countries and also serve their food products to large number of customers. In this marketing department plays important role in increasing the profitability ratio of the company at mar