This assessment will cover the following questions:
- What are the roles of marketing and their effective functional units in the company?
- Elaborate 7 Ps of marketing of Bodyshop.
- Give the effective marketing plan of the Bodyshop.
INTRODUCTION
P1 key Role and Responsibility of Marketing Function
- Product Success
- Make Company's own Image
- Empowerment of Customer Service
- Business Development
P2 Relationship of Marketing with other departments in Organisational context
Marketing and Production Department
Marketing and production department is interconnected with each other. Production of company's product is largely based on the forecast related to the sales of the company's product or services (McDONALD, M.A.L.C.O.L.M., 2016). Marketing department give the complete detail regarding all the selling estimates of all its products and services and based on the facts given by marketing department production depart run all the operations related to the production of all the products of the organisation. Production must be optimum it must not be higher then what is require and lesser then the requirements as well then only company can run its business in the most efficient and profitable manner. So the role of marketing department becomes crucial in the operations of the Body shop company.
Marketing and HR Department
HR department plays the huge role in the development of every organisation. HR department provide all the work force for the operations of the company. To have the quality work force becomes essential from company's point of view so it can run all the operations related to the organisation deficiently. Marketing always contribute in having a good and quality work for the HR department. HR department runs all its operations to bring more fresh talent in the organisation with the support of marketing because it gives the drive to all the recruitments in the company.
Marketing and Finance Department
Marketing and Finance department is interlinked with each other. Both department works together to give the drive to the business of the organisation. Body shop is a big brand and to have the financial capabilities for all the operations company needs to have a plenty of financial resources and that only possible with an effective marketing strategies that can impact to sales of the company's products and services.
Marketing and Operation Department
Marketing and operations are both interlinked with each other. Operations in company largely based on company's performance in the market. Marketing contributes a lot in building the brand image of company's products and services and the scale of that always put an impact on company's operations.
LO2
P3 Comparison of Marketing Mix between Body Shop and Molton Brown
|
Basis of Comparison |
Body Shop |
Molton Brown |
|
Product |
Body Shop offers different product range in cosmetics for all kinds of customers. Body Shop has a very dynamic product range that covers wide range of customer base. Body Shop is well known for its good quality in products that comes out as a satisfactory results in its user base. |
Molton Brown product range is selective. Molton Brown has a selective range of products that is not dynamic in itself. Molton Brown also offers good range of products but is not well known for the best quality in its products. |
|
Price |
Body Shop offers the variety of products in the most affordable price range. Price range of Body Shop covers all class categories of customer base. |
Molton Brown products looks a bit more expensive in the same class category as compare to other competitors in the same market. Price range of Molton Brown has always remain a questionable object for the company. |
|
Promotion |
Body Shop covers the huge customer's base and the effective promotional campaign looks the major reason behind this major market share (Lamb and et.al., 2017). Body Shop always covers all the efficient and profitable marketing channels to promote all its products. |
Molton Brown despite of the big brand has been not effectively used all the promotional channel in the productive way possible. Promotional activities of Molton Brown don't look enough to cover all its potential customer base. |
|
Place |
Body Shop products are sufficiently available at all the major selling units of the UK. Customer can get access of Body Shop products at anywhere in the UK even at the small places of UK. |
Molton Brown products are selective and that too are not available sometimes at stores in UK. Sometimes the products of Molton Brown are not accessible in small cities of UK. |
|
Packaging |
Packaging is crucial in making a product look attractive. Body Shop always follow the packaging process in a way that it take lower cost but attract the maximum customer's from its packaging. |
Molton Brown always keep the huge budget for the packaging of its product and that cost keeps an extra burden on the selling price of its products. |
|
Process |
Body Shop always covers all the effective medium to reach its customers. Company keeps its process simple and effective. |
Molton Brown could not reach to all its potential customer base because of its complicated process. Process in Molton Brown company sometimes cause to unusual delay in the supply chain of its products and that has an diverse effect on its sale. |
|
People |
Body Shop products are dynamic and usable for all the customer base so it covers the maximum number of people in UK to reach and sale all its products. |
Molton Brown looks not efficient in covering all the potential customer base for its products in UK. |
LO3
P4 Marketing Plan
Executive Summary
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