Lowest guaranteed price across the globe. Get upto 50% off ! Book Now

Marketing Communication Sample

University: Bradford College

  • Unit No: 2
  • Level: Undergraduate/College
  • Pages: 4 / Words 998
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 17619
Question :

This sample will let you know about:

  • Marketing Communication Background
  • Elaborating Literature Review
Answer :
Organization Selected : N/A

Marketing Communication

Chapter 1 - Introduction

1.1 Background

Marketing communication can be regarded as a crucial component of promotion in any company. It can be defined as the diverse kinds of marketing strategies that are used by organization for reaching as well as making contact with the target market (Arslan and Altuna, 2010). There is a presence of varied ways in the areas of marketing communication. These are related to advertising, web blogs, public relation, sales and promotion, personal selling as well as direct marketing (Blakeman, 2007). It is thus essential towards carrying out a proper fragmentation of mass market, taking advantage of rapid growth in internet as well as making a strong mark in global market. Thus the area related to marketing communication assists towards increasing the awareness about company in the minds of consumers (Calabrese, 2012).

1.2 Rationale

What could this research shed light on?

The major purpose of the given study is to analyze the effectiveness of web blogs that can be used as a tool in form of marketing communication and brand promotion. This has been prepared in context of ADIDAS which is well known company of UK. The usage of web blogs as a tool for of marketing communication and brand promotion is beneficial for the firms to attain competitive advantage (Valentini and Romenti, 2011). This will further aid in gaining of a superior business performance by attracting the consumers towards firm in the best possible manner. Hence, the given research study will aid in finding out how web blogs can be use as a marketing tool for the purpose of marketing assignment communications and brand promotions in case of Adidas, UK.

1.3 Research Objective

To identify how web blogs are used for marketing communications and brand promotions of Adidas, UK.
To analyze how effective web blogs are for marketing communications and brand promotions at Adidas, UK.
To make recommendations on how web blogs should be improved as marketing communications tool in Adidas, UK.

Chapter 2 – Literature Review

2.1 Introduction

Literature review section of the report highlights the previous studies and researches which are related to the similar subject matter of the report. In these report precise details about the various frameworks and critical review about the effectiveness of web blogs as a tool for marketing communication and brand promotion of Adidas in UK is discussed.

Adidas AG is a German multinational corporation that manufactures sports shoes, apparel and accessories, etc. Major sports partners of Adidas are Premier hockey league, Race boots, and Green fitness table tennis association. Partnership with the different sports association is the major source of the marketing of the Adidas. As per views generated by Holschen, 2014, “Adidas is a global leader in the sporting goods industry which follows latest trends and expectations of sports and it is a brand built on obsession for sports and sporting life styles” (Holschen, 2014)

The website has further revealed about corporate mission statement which is to Major corporate mission of the company is continuously strengthening brands and products of the company for improving the overall competition in the market. Including this innovation and comfortable products brings to the market which helps those athletes who train different sports players to achieve peak performance. As per Michael, 2014, “Mission statement of the company also focuses on the quality, look, comfort, feel and image of every product to match and exceed the consumer expectations. As well as this organization follows different corporate social responsibilities that provides financial rewarding for their employees and shareholders” (Michael, 2014).

2.2 Marketing Communication

Marketing communication is a very important for promotion part of the marketing mix and four P’s; product, price, place and promotion. It can also define as different marketing strategies which are used by the organization to reach and contact with their target market through various types of communication (Valentini and Romenti, 2011). Adidas follows integrated marketing communication strategies which play an important role in sell, inform and influence the product and services of the organization to the customer (Stone, 2002). There are various ways for effective marketing communication, such as advertising, personal selling, effective public relation, direct marketing, sales and promotion, etc. As per Borowski, 2013, “Marketing communication is essential for fragmentation of mass market, rapid growth of the internet and electronic ecommerce and emergence of global market” (Borowski, 2013).

Web blogs is a new trend in marketing communication and it is very interactive marketing for the organization which provides appropriate feedback, review and opinions about their products and services of the company (Tran, Strutton and Taylor, 2012). Web blog is a very short form of the marketing which provide all information to our customers about the new product, special deals and culture behind a brand, etc. Thus, marketing communication is very important for increasing the awareness about the company in the customer’s mind. As well as web blogs are very helpful for enhancing the marketing communication activities of the organization and to take advantages of this new development as well. 


  • Adeleke, A. A., and Habila, J., 2012. Awareness, ownership and use of weblogs by librarians in Nigeria. Electronic Library. 30(4). pp.507 – 515
  • Ali, M., and Lee, H., 2011. The impact of culture and social interaction on weblog design: a Malaysian case. Journal of Enterprise Information Management. 24(5). pp.406 – 423
  • Baxter, G. J., and Connolly, T. M., 2013. The “state of art” of organisational blogging. Learning Organization. 20(2). pp.104 – 117.
  • Bibby, N. D., 2009. Advances in Culture, Tourism and Hospitality Research. 3. Emerald Group Publishing Limited. pp.21-99.
  • Borowski, A., 2013. Adidas Marketing Strategy - An Overview. GRIN Verlag.
  • Burrows, T., 2008. Blogs, Wikis, MySpace, and More: Everything You Want to Know About Using Web 2.0 But Are Afraid to As. Chicago Review Press, Incorporated.
Download Full Sample
Students have a lot of academic burdens these days that make them seek online assignment help from experts. Therefore, we have created an exclusive list of samples for almost every subject. Our highly qualified experts curated it for your assignment, essay, and dissertation help. So what are you waiting for? Explore the content written by our professionals and go ahead and seek essay writing services UK from our experts. The best part is they are available 24*7 to provide excellent assistance. So, what are you waiting for? Ask our experts, "Can you do my assignment for me, please?" You will see the magic happening in an instant.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price



    Seasonal seasonal-mobile

    Our unique Features

    24/7 Customer Support

    100% Customer Satisfaction

    No Privacy Infringement

    Quick Services

    Subject Experts

    Innovative Documents

    100+ Qualified Writers

    For Best (Accounting) Assignment Help

    Suzan Clarke
    104 - Completed Orders
    Suzan ClarkeView Profile Hire Me
    Beat Olhede
    2017 - Completed Orders
    Beat OlhedeView Profile Hire Me
    Luke Bailey
    168 - Completed Orders
    Luke BaileyView Profile Hire Me
    Peter Johnson
    1215 - Completed Orders
    Peter JohnsonView Profile Hire Me
    View All Writers
    IAH whatsapp

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance