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BUS020N532A Enterprise Marketing Level 4 Mont Rose College

Topic- To Examine the impact of digitalisation as mobile technology on tactics of marketing. “A case study on Unicorn”.


Digitalisation has revolutionized the business activities in effective mode. In every enterprise marketing plays major role to get success. With the help of better tactics of marketing the firm is able to accomplish its desire objectives. The term digital marketing can be derived as merchandising of product and services through digital mode as are mobile technology and social media. This kind of technology is helpful in relation to cover people on global scale. The present assignment will outline the activities of Unicorn, it is the global leading brand and distributing its services as small medium enterprise. It is engaged in grocery services and using marketing tactics as mobile and social media technology, as it is helpful in order to aware customer about product and services. The main aim of this report is to improve the brand image in market so that firm is able to enhance its revenue with the use of technologies. Hence, it can be said that mobile and social media technology plays grater role in relation to aware customer about the services of entity. Furthermore, Marketing is very essential part of business activities.

P1 Description on background, aims and objectives.

The present assignment will outline the activities of Unicorn, in relation to improvise its performance of business. Mobile technology plays vital role in order to having enhancement in profitability and productivity of business enterprise. Thus, to have increment in sales firm is taking various kind of initiatives so that there can be enhancement in profitably and productivity of the firm. With the help of using effective tactics of marketing the organisation is able to enlarge its business activities. In order to make the function of Unicorn effective the firm is using digitalisation of mobile technology so that performance of business can be improved. In this it can be said it is very important to have the use of technology so that performance of firm can be improvised. Hence, the lack of technology will affect the overall function of marking so it is need to be taken.


To Examine the impact of digitization of mobile technology on tactics of marketing to increase sales and profitability. “A study of Unicorn”.

Objective of research-

  1. To understand the concept and importance of marketing.
  2. To evaluate the impact of digitization of mobile technology on tactics of marketing
  3. To analyses the effect of Numerous tactics of marketing on sales and profitability of Unicorn.
  4. To recommend the most suitable marketing strategy to “Hilton hotel” for maximising business performance.

Reason for choosing research project

I have chosen this assignment to conduct research data because I am interested in it. In this I will use various kind of marketing tactics in order to improve the performance of firm. Thus, it can be said that it will help me to have depth understanding about the performance of business a

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