Introduction
The business process management can be define as there is a flow of business activities. In the modern era it plays a vital role that are used by most of the organisation that are information technology and telecommunication. It will reduce the cost of operations of most of the firms and able to adapt the fast changing environment. There are various types of business telecommunication that are mainly involves in it are networks, equipment and device. It connecting the business with the customers and staff members. Therefore, with the advancement of technologies the most recent telecommunication that are used by most of the company are varied from firm to firm. It includes voice over internet services are mainly used by most of company. The most basic telecommunication that are used primary are telephone and fax services that are well known by most of the firms. The research paper study on the different type of firm which are mainly operating in the Australian country. There is a difference in both firm is that one organisation is smaller and other one is a bigger (Cambié and Ooi, 2009). The research paper there is a selecting of two organisation that are of small-medium enterprises in that only less than 1000 employees are working and another firm that are selecting in which more than 5000 worker are working. The small-medium sized enterprise is Nippys that are fruit juice organisation and another major organisation is a retail industry that is a Woolworths limited are operating in a Australian country. In this research paper there is a mainly focused on operation of these two firms through assessing their vision and mission. There is a discussion on the assessing networking strategies that are adopted by both organisation so, there is smooth business process. Furthermore, there is also study on the local and global presence to maintain the business procedures. The firms used different communication pattern that are adopted by both firms that are operating in Australian country that are developed communication among in various department. The main aim of the research study is that to understand each aspect of business telecommunication process in respected of selecting organisation. Therefore, on the basis of management of business communication process the whole research project is done in which there will be summarised into introduction, main body and conclusion.
Historical Development of selected organisation
There are two type of organisation area adopted in the research project that are Woolworths limited and Nipply Analysis. The historical development of Nippys is that it was founded in year 1930 through the Alic Knispel and it establishing their business in South Australia in the Riverland. Therefore, the juice sold to the customers through the local shops and nicked named of Knispel boys is a “ Nippy”. In regard to this the namer of the organisation as a Nippy juice and there is an analysis of its business that shows that they manufactured fruit juice and the flavoured that are used is a dairy product within the Nippys name. It has been created itself one of the most real fruit juice and milk flavoured products that are famous for last 50 years (Townsend, 2014). The performance of a firm shows that there is limitation of operations within the Australia and the speciality of an organisation is that they provide the real fruit juice various local people within the Australian country.
There is a one more organisation that are to be selected for the research study is that Woolworths limited. The historical performance of these firms is that the company expand their business widely as it established 16 stores within the Australian by the year 1929. It also developing their business in various other countries are Croma store that are establish in Mumbai and it also expand their business in international markets. Therefore, it has a major retailer firm under the Australian country which gain position second in Australian retail industry.
Footprint of selected organisation
There is a study on two organisation that are operating in the Australian country are Nippy that are limited operation within Australian market. Beside this, the Woolworth has a wider scope in the retail industry within the Australian country. It expands their business international market in a New Zealand and it also makes their presence their market in India. There it implies the Woolworths footprint which has a wide scope market as it establish their business at international level. It also achieved their growth at a higher level and there is a success of a business in Australian market.
In addition to this, background of these two organisation is most vital to study as to understand the nature of business operations and functions. It also shows that Nipply established there business by selling fruit juice within the Australia (Österle, Fleisch and Alt, 2012). The first orange juice is sold by the Nippy organisation and further it also sold milk juice. Beside this, there is also study on Woolworth organisation that shows that the firms selling groceries products in the supermarket that called as a Woolworth supermarket. Apart from this, it is divided into retail firm that shows that there are various other divisions that are run and operating under the organisation. Thus, these are mainly includes petrol, liquor home improvement, general merchandise and many other products that are similar. Therefore, it implies that these firms are operated their business at highest level and it diversifies their business.
Research aims and objectives
- To understand the concept of management of business telecommunication
- To identification of communication strategy used by Nippy and Woolworth limited
- To investigating the networking strategies adopted by two organisation that are performed in management of business process
Meaning and concept about the Business Communication and Business Systems
According to the view of Österle, H., Fleisch, E. and Alt, R. (2012) communication is very important aspect in the every business organisation by which various department in the company are interconnected and transfer their knowledge and information about the business activities and function. In the absence of communication, no business firm can share their information and message about the business practices and activities within the various functional department. Various functional department in the corporation that is marketing, finance, human resource, administration etc required effective business communication system so as they can easily share their information and message about the business activities and functions. It is certainly the communication process but the business system is also crucial from the point of view of supporting its processes applied by the organisation. In the company, business system is also a very crucial part of the corporation which assist in carried out the business activities and function of the organisation. An effective level of networking is also very essential among the various department of the company so that they can transfer their business related information and message with each other. As per the view of Townsend, H. (2014) business system is a method of analysing, defining and designing the information architecture of the organisation.
Significance of business communication and business system
According to the view of Cambié, S. and Ooi, Y. (2009) business communication and business system have great importance in the business enterprise which information is analysed, design, transfer among the various functional department. In the absence of communication, business enterprise can unable to transmit idea, thoughts, information, opinion, plans between the various part of the company. It is certainly the communication process but the business system is also crucial from the point of view of supporting its processes applied by the organisation. An strong networking system aid to corporation in managing the large number of information and used them in an appropriate manner. In the context of product distribution, strong network aid to organisation in meeting out the huge demand of its customer and deliver the right product and services to them. Effective networking assist not only for developing the strong relation among the various functional department but also it satisfies the needs and wants of the customers. According to the view of Nippy, (2017) In this manner, by effective business communication and networking, company understand the actual needs and wants of the customer and deliver the right quantity of good and services to the right customer in the market. Thus, it can be said that effective networking aid in enchanting the relationship with customer. Effective networking system is just not develop the strong relation to customer but also It develops suppliers relationship with company. This strong network with the supplier allows the company in meeting out the huge demand of its consumers throughout Australia for the grocery related products. It is the benefit of a strong network with supplier that allows the company in timely providing the finished products to the end consumer.
Business Communication and Business Systems of the Two Selected Organisations
According to the view of Jones, P. (2017) Business communication and business system are very effective by which company can easily share the information which information is analysed, design, transfer among the various functional department. In the absence of communication, business enterprise can unable to transmit idea, thoughts, information, opinion, plans between the various part of the company. It is certainly the communication process but the business system is also crucial from the point of view of supporting its processes applied by the organisation. According to the view of () Nippy and Woolworth have strong networking system for support the performance of the business. Nippy and Woolworth applied the effective networking strategy by which all deartment in the company can able to deliver and share the right information at the right time and at the right place. These two organisation that is Nippy and Woolworth strong network of distribution by which customer is also profitable. By effective distribution system, company can able to meet the demand and requirement of the customer related to the product and services. Woolworths has its operation in New Zealand as well, and the management of its operations at international level is supported strongly by the huge networking system that is operating throughout Australia. In the Australia, the performance of Woolworth indicates that the company have large number of employees who have take the support from the networking strategy. Woolworths have made its business operation effective and strong networking system by which they able to communicate with supplier, customer, employees in the company. In addition to this all networking system both company imlies that they have huge and effective networking system in the place which assist and support the business performance and operation in the market. With assistance of the network connectively, all functional department in the company can unable to transmit idea, thoughts, information, opinion, plans between the various part of the company. It is certainly the communication process but the business system is also crucial from the point of view of supporting its processes applied by the organisation. Thus it can be said that communication system and business system of the both company aid in handling the performance of business and mange their outcomes in an effective manner. All department can bale to share their information and data related to the business and attain the objective in an effective manner. Thus it can be said that business system and business communication plays a very crucial role in the company by which they can increase their business operation and performance. strong networking system aid to corporation in managing the large number of information and used them in an appropriate manner. In the context of product distribution, strong network aid to organisation in meeting out the huge demand of its customer and deliver the right product and services to them. Effective networking assist not only for developing the strong relation among the various functional department but also it satisfies the needs and wants of the customers. According to the view of Nippy, (2017) In this manner, by effective business communication and networking, company understand the actual needs and wants of the customer and deliver the right quantity of good and services to the right customer in the market. Thus, it can be said that effective networking aid in enchanting the relationship with customer. Effective networking system is just not develop the strong relation to customer but also It develops suppliers relationship with company. This strong network with the supplier allows the company in meeting out the huge demand of its consumers throughout Australia for the grocery related products. It is the benefit of a strong network with supplier that allows the company in timely providing the finished products to the end consumer.
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Business Communication and Business Systems of the Two Selected Organisations
According to the view of Jones, P. (2017) Business communication and business system are very effective by which company can easily share the information which information is analysed, design, transfer among the various functional department. In the absence of communication, business enterprise can unable to transmit idea, thoughts, information, opinion, plans between the various part of the company. It is certainly the communication process but the business system is also crucial from the point of view of supporting its processes applied by the organisation. According to the view of () Nippy and Woolworth have strong networking system for support the performance of the business. Nippy and Woolworth applied the effective networking strategy by which all deartment in the company can able to deliver and share the right information at the right time and at the right place. These two organisation that is Nippy and Woolworth strong network of distribution by which customer is also profitable. By effective distribution system, company can able to meet the demand
Communication strategies used by two organisation
As per view of Cambié and Ooi,(2009) there is various networking of retail and fruit juice organisation through adoption of communication pattern. Therefore, there is a difference in the purpose of usage of communication strategies as there variation in business activities , process and operating level. It has been analysis that the Nippy adopts the communication strategy in which its shows that is that they used verbal communication. It has been mainly includes various communication strategy that are emails, video conferencing and interview with their staff member within the firm. Therefore, these firm are operated their business at higher level across Australia. In regard to this, they applied advanced technology system within the firm. Thus, the Nippy has a strong networking system across Australia and communication management is used across various other distribution centres.
Apart from this, it has been also finding out that the Woolworth adopts the communication channel that supports the business that are diversified across Australian. They used communication strategy in most effective manner in a modern way as it used modern communication tool as well as techniques. The stakeholder of this firm extensive due to which there is a need of proper communication across higher level with all its stakeholders. It can be possible through fulfil their objectives of stakeholder and satisfy them in most desired manner. Thus, the communication strategy used by Woolworth is shows that there is important to communicate the information of business performance with the all type of stakeholder.
CONCLUSION
Summarised the whole report it has been concluded that there is difference in the two organisation in terms of their size of business and operations. It has been analysed that there is a selecting of two organisation that are of small-medium enterprises in that only less than 1000 employees are working and another firm that are selecting in which more than 5000 worker are working. The small-medium sized enterprise is Nippys that are fruit juice organisation and another major organisation is a retail industry that is a Woolworths limited are operating in a Australian country. In regard to this, It has been analysed that the Nippy is a smaller firms than the Woolworths. Thus, there is an also concluded the implies of these two organisation is that Nipply established there business by selling fruit juice within the Australia. The first orange juice is sold by the Nippy organisation and further it also sold milk juice. Beside this, there is also study on Woolworth organisation that shows that the firms selling groceries products in the supermarket that called as a Woolworth supermarket. Apart from this, it is divided into retail firm that shows that there are various other divisions that are run and operating under the organisation. Thus, these are mainly includes petrol, liquor home improvement, general merchandise and many other products that are similar. Therefore, it implies that these firms are operated their business at highest level and it diversifies their business. Furthermore, there is a difference in their industry is that Nippys comes under fruit juice industry and Wooldworths limited is a retail industry. There is one more difference is that level of business operations is that Nippy operated their business at local level and Wooldworths expand their business at international level. The research project also explains that the communication strategy as well as networking strategies are adopted by both company that are operated within Australian country. It has been also analysed that they also adopted advanced technologies in a communication system that supports both internal and stakeholder of the firm. It has been also concluded that the networking strategy is most important for the firm that shows that Nippy has a strong networking distribution within the Australian country. Therefore, Wooldworths adopts the various types of networking strategies that helps in maintain the business performance in other divisions that are operated their business at global and international level.
REFERENCES
- Cambié, S. and Ooi, Y. ,2009. International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media. Kogan Page Publishers.
- Österle, H., Fleisch, E. and Alt, R. ,2012. Business Networking: Shaping Enterprise Relationships on the Internet. Springer Science & Business Media.
- Townsend, H. ,2014. The Financial Times Guide to Business Networking: How to use the power of online and offline networking for business success. Pearson UK.
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