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Role of Different Businesses in ASOS

University: Regent College London

  • Unit No: 5
  • Level: Undergraduate/College
  • Pages: 12 / Words 3083
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 501
Question :

There is a certain question which is mentioned below:

  • Provide effective ethical questions on ASOS.
  • Elaborate on the role of different businesses in ASOS.
  • Analyze and effective key stakeholders with general methods applied in ASOS.
  • Give appropriate recommendations given in ASOS through benefits and advancements
Answer :
Organization Selected : ASOS


The term business ethics can be termed out as various ethical principles, morals and problems so that business environment can be improvized (Pearson, 2017). It is code of conduct that help to have welfare in society. This is based on morale and social values and also contains moral and social principles for doing business.

In this, business activities of ASOS has been considered and it is working as fashion and cosmetic retailer and it operates all activities in manner as fashion with integrity. The present report will look over things as stakeholder and their ethical issue, ethical theories and to conduct the conditions, ethical standards and ethical leader and compliance. This all things can be conducted in the effective and efficient mode so that ethical business can able to gain competitive advantage.


Theory of stakeholder

This is the theory that suggest that the aim of firm in terms to create much value as possible for stakeholder. In order to bring long term sustainability the all individual must perform their business activities in the effective manner. Thus, ASOS is an enterprise that conducts the business in ethical manner and they should maintain interest of customers, suppliers, employees, communities and shareholder so that all things can be conducted in same direction.

In this, the firm was blames as they are not conducting the business in the ethical manner, the child labour was practising was impacted in badly manner. ASOS is a firm that is performing all the things in integration and they also responded that practices was against the code of conduct ( Hill, 2017). In this, stakeholder theory states that firms the owns the responsibility to the wider group of stakeholders. This all affected by he action of the

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