The assessment covers the following questions:
- Explain how the market contributes to business strategies in reference to the international market.
- Describe the entry route to the international market and its key success factors.
- Examine the adaptation and standardization of elements of the marketing plan in international markets in the context of Asda.
- Manifest with the understanding of how to organise and measure international marketing efforts.
INTRODUCTION
International marketing refers to the process and the practices of the business activities which is made to promote, price, plan and the sale of the products and services to the customer across the world to increase the profit of the company. It will provides the benefits to the business that they could connect with the new customers and new partners of the business. International marketing increases the image of the brand at the international level. This report explains the international marketing strategy of the Sainsbury. It is the third largest multinational retail company of the UK. The headquarter of the Sainsbury is at the London, UK. This file determine the scope and the concepts of the international marketing. There are various entries in the selection of the international markets and evaluate the important factors for the success. This report investigates the marketing plan adopted by the company in the international markets. There is the analysis of the various approaches of the international marketing in the business.
LO1
P1 Scope and concepts of the international marketing.
Process and the practices of the business operation in the Sainsbury is designed to make the effective plan, promote, and sale and purchase of the products and services to the customer in the intentional markets. So there are various scope of the international marketing in the business of the Sainsbury which are discussed below:
Imports: It refers to the purchase of the goods and services from the one country and sale those goods in the domestic markets. As per the needs of the imported goods and services in the domestic markets Sainsbury localise that products and services (Ogasavara, Boehe and Barin Cruz, 2016). Imports also helps the Sainsbury in the improvement and the creation of their production line to reach the success and the growth of the
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