Growth planning refers as a strategic organization activity which helps business owners to develop plan and track sustain growth in the revenue. Growth planning permits companies to assign their fewer resources that helps organization to adapt change which is executed by digital media and differentiate business from other competitors (Marques, 2017). Planning plays significant role in the business because it supports organization to recognize markets which can promote business.
Business growth generates high revenue in company. Planning also assist organization to understand competitors weakness and develop strategies for taking advantage of their weakness. There is an example of small medium enterprise which helps to understand significant of planning for growth. Oak cash & carry Ltd is a SME type business which offers groceries to customer in small scale. There are overall 85 employees who offer their service in company. It is wholesaler type company and established in Banbury, UK. This report covers Boston consultancy group matrix and McKinsey Matrix for understanding competitive advantage. It covers Ansoff's matrix for evaluating growth opportunities in