Business Strategy Framework

This report will Take River Island company for this case study (The history within River Island. 2013). It is highly street fashion brand and their headquarter is in London UK.

Vision- To be the best high street fashion brand.

Mission- To aim sustainable development of the company and ensure strong competitive advantages through its product quality.

This report will analyse the impact of macro environmental on the River Island and their strategies and it will add PESTEL analysis to explain the micro environmental influence on this company (Lyneis, J. M., 2020). This report will analyse internal environment by using the appropriate framework. It will also apply the porters five analysis to explain the competitive forces on this company. This report will conclude all the forces of porter's five such as threats of new entry, Bargaining power of suppliers, bargaining power of the buyer, competitive rivalries and threats substitution. In the end of this report will apply the range of theories and model for the devise strategic plaining for the River Island company. Order assignment help from our experts!

MAIN BODY

P1- Impact of macro environment on the companies and their strategies

There are some macro environmental factors which impact on the companies strategies and their profitability. It is important for the River Island company to analyse those factors and make new strategies for the company (Chen, Eshleman and Soileau., 2017). The Best Framework to analyse the macro environmental is PESTEL analyses which covers all the factors such as Political factor, economical factor, social, technological, environmental and legal. This framework will be helpful for them to analyse all the factors affect on their business s

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