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Inception of social networking sites has been changed the way through which people interact with each other. It helps in enriching the networks on the personal and professional grounds. In the era of Globalization, connectivity has enhanced a lot. Sharing of information became very easy and feasible. With the different forms of facilities, these sites became aninextricable part of people's life. Further, Use of these sites has been amplified over the short period. Three such social networking platforms are Linkedin, twitter and instagram. Linkedin is the platform for the professional networking. It enables user to upload their profile on internet and by accessing such information recruiters select candidates as per their needs. With more than 100 million users, twitter has gained worldwide popularity in very short span of time. It provides services related to exchange of information that includes a limit of 140- characters per message called as tweet. Instagram is introduced with distinctive features which enables users to share photographs and images captured in any aspect ratio. These sites are proved to be useful on the multidimensional grounds. It is effectual for developing the personal and professional networking. Social networking sites are become a significant part of the economy in terms of generating revenue in a considerable manner (Selber, 2004).
The social sites are endowed with many features that are accessed by the users for the different purposes. Linkedin has become very effectual tool for enhancing the level of business networking. It is a medium for recruiters to seek information of the aspirants and it is a platform for the job seekers. Here, they can upload the information necessary for the identification and eligibility. Employers can enlist the potential employees who fulfill the needs of job specification and they can hire them. It offers the platform to contact with employees and seek the necessary information. Twitter is becoming more popular with the escalating pace globally due to the user friendly interface as well as the platform provided to the users to share and exchange information in the prompt way which fulfills the needs on various grounds. With a wide stream of users twitter is accessed by the all the genre of professions like politicians, corporate elites, writers, people from the entertainment world, sportsperson and others. This site works on the principle of following (Gee, 2007.). It includes a nested loop in which one user can follows another user to access the information uploaded by them. With the sharing of events users keep themselves connected with each other. Different types of updates like news bits from the news broadcasting users, promotion and advertisement by the corporate firms, updates from the elites of the nation or be it the general tweets between the users such as the music recommendations, knowledge or education related information, interesting news links and variety of tweets are appeared on tweeter while scrolling down the page. Intsagram was launched with the specific features and tools. It enhances the personal connectivity between the users by providing the facility of instant messaging, sharing many photos in different dimensions and other information such as text, files, images, videos, sounds and musical works (Poynton, 2005).
Linkedin, Instagram and twitter have brought lucrative benefits to the users, benefiting them in different areas with the increased features and tools. These applications are endowed with variety of facilities and opportunities for the users. With the escalating use, wide stream of users are availing the benefits. Along with the advantages, due to the increased number of users it also imparts its influence with some serious threats. Following are the advantages and disadvantages of accessing these sites.
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Sites supplemented with the advent of advanced technology has made the spread of information very fast and precise. Major section of traditional media has adopted these means to reach the people.
This enables people to strengthen their relationships and develop it in a better way.
Linkedin has become an effective platform for the employers to get qualified and experienced candidates. Along with this, it is also helpful for the job seekers in getting desirable placement. With helping to job seekers, this platform also captures the attention of the corporations and small business units to enhance their corporate’s contracts (Gordon, 2011). It also influences the number of macro-economic factors. Social media has emerged as a new industry. Its collaboration with the other sectors has affected the efficiency and productivity of the customer services in a considerable way.
With the increased connectivity among the people, it has prompt the awareness towards the social change and the responsibilities of countrymen towards the nation. With pooling out the ideas and opinions at one platform, people become more empowered. It helps people to stay connected with the society (McNeil and et.al, 2006).
It also brings changes in the political and social scenarios of the country. With the engagement of mass population on the social sites such as twitter and instagram, people can express their views on this platform and initiate the mob towards the upliftment.
It has enabled improvement in the sales and profitability of the business units through promotion and advertisement on the platforms such as instagram and twitter.
With the increase in access of these sites, privacy of people has got threatened. For the subscription, theses sites seek the basic details of the user which can be misused.
With the inception of these sites, face to face interaction between the people got reduced to the great extent which affects the relationships constructs in a considerable way.
Major threat to these sites is of the security attacks. Invasion of privacy is the major concern of the legislative and government agencies working in this area. They continuously seek the measure to fight with these issues. Potential threats associated with it are related to theft, stalking, unintentional fame, employment issues, online victimization and surveillance.
New way of interaction has also given birth to the new ways of crimes. Access of these sites by the criminals initiates the cyber crimes and new ways of materializing their evil objectives (Cole and Kelsey, 2004). Due to the minute to minute happenings by the people ease the process of gaining the personal information for the robberies and other related crimes.
Increased exposure of people on the social networking sites and sharing of views and opinions some times proliferate the matter which can be changed as a national issue through which intolerance can be increased.
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These individual centred web based services make the connectivity of people stronger which is overshadowing the political, social or economic borders by sharing of interests and activities. Online communities through instant messaging and exchanging information bought the paradigm of shift in the way of interaction. It has broadened the horizons of connectivity. It has benefited people in all the sectors. Every coin has two faces, the increased digital communication is to be accompanied with certain regulations in regard to the security and privacy issues. Various steps have been taken to resolve several issues incorporated with social media. Tracking information through IP address is the major issue and many organisations are working to avoid such practices.
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