Brief :
Question
You have to buy a laptop to work on your college projects. In your consumer behavior assignment, talk about your journey of buying the laptop based on the 5-step consumer decision-making process. The five steps that you have to elaborate are:
- Identifying and analyzing the need that leads to the purchase of the product.
- Conducting an internal and external information search.
- Evaluating alternatives and narrowing down the attributes of the product that satisfy the need.
- Analyzing available purchase methods.
- Analyzing post-purchase behavior and satisfaction.
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