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Consumer Decision-Making Process

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Question

You have to buy a laptop to work on your college projects. In your consumer behavior assignment, talk about your journey of buying the laptop based on the 5-step consumer decision-making process. The five steps that you have to elaborate are:

  • Identifying and analyzing the need that leads to the purchase of the product.
  • Conducting an internal and external information search.
  • Evaluating alternatives and narrowing down the attributes of the product that satisfy the need.
  • Analyzing available purchase methods.
  • Analyzing post-purchase behavior and satisfaction.

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