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Unit 47 - Business Communication HND Business – Level 5 BTEC Regent College

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Introduction:

In every business its organisational culture is based on employee ethics and values. These ethics arrives from their respective culture. So it is important for business to maintain a proper communication network (Nickerson, 2015). It reflects its entire business structure. There are various cultural and communication models. It depends on business how they utilise and implement them. This essay will reflect on business communication change national culture.

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MAIN BODY

Cultural models consists of core component of defined or specific values. It shows how business uses them to solve critical problems. It plays an important role in defining individual behaviour. It shows that how an individual reacts to a particular situation (Al-Jenaibi, 2017). There are several things that goes into individual mind that is culture values and collection of social values. For this one model of handy is been explained below :-

Charles Handy has defined model of culture in four categories that are :-

Power culture- It consists of some rules and regulations that reflects power of individual within organisational. It is held by one person. These rules are criteria for measuring performance of employees. They are judged on basis of what they have done rather than how they react. It helps in long term thinking.

Role culture- It also consists of rules and regulations but in a long chain of command. People clearly knows about their duties. Power is derived from person position. Generally, it reflects hierarchical bureaucracy (Jandt, 2017).

Task culture- In this teams are formed within organisation on basis of problems. It is because in this task is considered more important rather than power. It is very effective in creating a dynamic environment. Also, working in teams is useful in improving business efficiency and creative working environment.

Person culture – In this an individual usually seems themselves as person working in organisation. They think that it is a place for people to work. Person culture is collection of individual who works in organisation.

Models of communication

Communication is done just to share an idea, though or view with another person. Communication model is systematic process through which communication is done. They break down complex process in simple manner. It encourages creative thinking. It is because it helps in clear understanding of concept (Vangen & Winchester 2014). Moreover, by using this conclusions can be made. There are various models of communication that are used. It is as follows :-

Linear model- It is a model that uses one way communication. It is generally used for communicating message to large number of people (Models of communication, 2016). The purpose is only to send message. There is no feedback taken in this. Sometimes, communication is not effective.

Transactional model- Sender and receiver both communicate with each other. Feedbacks is also taken in form of body language, gestures, etc. Usually it is used for interpersonal communication on matters related to social reality, relationship, etc.

Interactional model- It is similar to transactional model. In this two way communication is done but with help of media like internet. It is also known as convergence model (Zhang & Guttormsen 2016). It can be used for mass communication. The identity of sender and receiver might not be known to each other.

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Culture often play a crucial role in creating barriers in business communication. It s because it reflects values and morale of an individual society. Communication can be divided into two context that is high and low. High means' message is not understood because of lack of background information. While low means specifying every information in the message.

In western countries low context communication is highly influencing business. It is due to cultural traits. This helps business to make changes in their communication network (Lindlof & Taylor 2017). It helps employee to show their values while communicating with each other. By this decision are taken and problems are solved. Also, employee starts respecting other religion. This creates an overall cultural environment within organisation. Through this, business is able to bring change. The change differs according to culture.

Moreover, the society shows what type of culture is been followed by people in particular country. Therefore, a business has to take decisions on basis of social values followed by people. So according to it communication channel is developed. People share their ideas and thoughts that shows their background information (Samovar & Roy 2014). Also, it depends upon how people reacts in specific and solves them. Along with this, it is necessary that business must accommodate national culture through communication. It will help in promoting organisation culture in entire country. This will enable all business to establish an effective model of communication that is based on culture.

For example- If there is change in external factor of business environment like social change. Then, it must be communicated to employees on how to interact with people. It will change their roles and task. Employee will have tom communicate with people regarding their social values and beliefs (Lindlof & Taylor, 2017). This will help in identifying their needs and retaining them. Also, it will attract other business to implement communication according to culture. This helps in developing teams of diversified people. Change in external factor will allow business to change its communication model. This brings overall change in organisation culture thus improving employee performance.

Conclusion:

This essay concludes that business communication plays a vital role in changing culture. It shows how business uses them to solve critical problems. It plays an important role in defining individual behaviour. Communication model is systematic process through which communication is done. They break down complex process in simple manner. Moreover, the society shows what type of culture is been followed by people in particular country. Along with this, it is necessary that business must accommodate national culture through communication.

References :

  • Al-Jenaibi, B. (2017). The scope and impact of workplace diversity in the United Arab Emirates–A preliminary study.Geografia-Malaysian Journal of Society and Space. 8(1).
  • Jandt, F. E. (2017).An introduction to intercultural communication: Identities in a global community. Sage Publications.
  • Lindlof, T. R., & Taylor, B. C. (2017).Qualitative communication research methods. Sage publications.
  • Nickerson, C. (2015). The death of the non-native speaker? English as a lingua franca in business communication: A research agenda.Language Teaching. 48(3). 390-404.
  • Samovar, L. A., & Roy, C. S. (2014).Intercultural communication: A reader. Cengage Learning.
  • Vangen, S., & Winchester, N. (2014). Managing cultural diversity in collaborations: A focus on management tensions.Public Management Review. 16(5). 686-707.
  • Zhang, L. E., & Guttormsen, D. S. (2016). “Multiculturality” as a key methodological challenge during in-depth interviewing in international business research.Cross Cultural & Strategic Management. 23(2). 232-256.
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