Company requires to understand the whole business which include the all factors external environment and activities at the work place. In this report, external factor includes the political economical, technological, social, environmental and legal creates the various issues at the work place and customer purchasing power. Under this report, there are various aspects of the understanding the business will be studied in the context Hilton hotel. Company focuses on the economical factor (Pollo, Dehollain and Schmid, 2012) .
Briefing note 1
Management focuses on the economical factor which affects the activities at the work place. In this way, it includes the bank rate, GDP, inflation and rescission etc under which all these factors are changed that directly impacts on the performance of the organization. The government increases the bank rate under which manager of the Hilton hotel not able to expanding their business venture. As per this, employees not able to produces the products and services because without funds not possible to producing the products and services. Executive do not meet the demand of the customers and producing the limited goods with the high charges (Gerbl, Loane and Humphrey, 2015). Apart from this, good economy condition in country which creates the satisfaction of the company under which they easily produces the products and services and deliver the across the globe. In this context, organization provides the products at the reasonable price which helps customers ware able to purchase the goods. It positively affects the performance of the organization because customers are satisfied his services is provided by the employees. Accordingly,company increases the market share in hospitality industry and maximizing the profit as well. On the other hand, the economical issues creates the various problems at the work place which affects the profit of the firm. Manager fails in fulfilling the demand of the employees which creates the less interest towards the work. They not able to deliver the best services to their customers and decreases the motivation level. It negatively affects the performance of the employees because they not able to completing the task on time which impact decreases the overall productivity of the workers (Domingo, Dekoninck and Cornwell, 2015).
Briefing Note 2
Administration of the Hilton hotel focuses on the social factor in external environment wherein they faces various issues at the work place. In this context, company produces the products and services as per the customers needs and preferences so that manager identify the needs and wants. Moreover, taste and preferences of the consumer changes the time to time which creates the various issues is faced by the organization (Capps III and Glissmeyer, 2012). In this way, management of the corporation focuses on the welfare of the society wherein they provide the job opportunity to their individual. Manager not able to identify the talent of the person and they appoints the employees at the work place. As per this, it negatively affects the performance of the corporation because workers not able to deliver the best services to their clients which generates the dissatisfaction of them. Company decline the market share in hospitality industry and decreases the overall productivity. Apart from this, organization faces the ethical issues in external environment wherein unfair practices occurs at the work place. In this way, employees of the firm provides the wrongful information to their customers which affects the activities of the firm. Consumer not able to get the relevant information under which they faces the many. Company requires to render the proper information which helps to solve the all issues of the consumer. Furthermore, human resource of the organization not able to deliver the good services to their customers on time which creates the ethical issues (Davenport and Beck, 2013). Manager need to provide the training and development to their employees which helps to improves the knowledge about the services. It assist workers to give the best services on time and accomplish the demand of them. Accordingly, manager easily solve the all queries of the consumer and develops the good relation with them. It positively affects the image of the Hilton hotel and increasing the overall productivity as well. On the other hand, the another ethical issue like discrimination under which company discriminate the employees on the bases of the age, gender, disability and religion (Pollo, Dehollain and Schmid, 2012). As per this, management not treat the employees which creates the conflicts between company and human resource and workers decrees the less interest. Conflicts and problems generates the less interest and decreases the motivation level of the employees at the work place wherein they unable to provide the best services to their customers and not manage the work based activities (Internet Issues, 2015 ). For example, company discriminate the employees on the bases of disability in hand wherein management not provide the promotional opportunity to their workers and they well qualified. As per this, employees decreases the level of the motivation which affects the performance of them and their output of the work. Henceforth, organization requires to follows the equality legislation and they treat the employees are equally which generates the interest towards the work and they gives the best amount of the work (Bryman and Bell, 2015). Furthermore, manager easily attain the satisfaction level of the customers and fulfils the requirements at the work place which helps to increases the market hare in hospitality industry as well as maintains the overall productivity. Moreover, unfair practices occurs at the work place and manager unable to promote the products and services in the market. Henceforth, all the issues of the ethical which creates the various problems and affects the activities of the organization as well as consumer perception towards the product and services.
Briefing Note 3
Technological issues in external environment creates the various problems at the work place and which affects the activities of the firm. In this way, fake website provide the wrong information to the customers which creates the various problems is faced by the customers. As per this, government take the responsibility to band the website and provides the relevant information to the customers (Entwistle and Ramsden, 2015). On the other hand, customers book the rooms and tickets via online under which they provides the personal information. As per this, many hackers misuse the personal information which is provided by the consumer. Henceforth, company requires to register the website and render the proper information to thee customers. It positively affects the performance of the company because clients are satisfied his services is provided by the manager which helps to maximizing the profit. Moreover, management of the organization delay in taking the decision making for fulfilling the requirement of the customers (Alvesson, 2012). Employees unable to solve the issues of the customers and do not taking the right decision which is required for accomplishing the demand of the buyers. Henceforth, management requires to adopts the advance technology which helps to deliver the services on time to time and manager easily solve the all issues of the customers. It helps manager to meet the demand of the clients and manage their work based activities at the work place. Apart from this, if the errors in technology which creates the various problems which is based by the company and customers. In this way, old machinery is used by organization for producing the products and services wherein employees delay in the production. It negatively affects the image of the company and customers decreases the satisfaction level of the customers (Edwards and Mercer, 2013). Henceforth, all the issues faced by the company and customers which negatively affects the activities of the firm. In this way, individual learn more things which is related to all these issues. In this way, company requires to produces the products and services as per the customers needs and wants and changes made by them. On the other hand, organization need to follows the rules and regulatory frameworks which helps to reducing the unfair practices at work place and provides the good services to their consumer. Moreover, company follows the equality legislation which helps to treating the employees are equally and attain the satisfaction level of the them towards the job (Internet Issues, 2015 ). Manager try to increasing the motivation level of the employees which creates the interest and they able to render to render the best amount of work.
Summing up the whole report, it can be concluded that, there are various issues in external environment and creates the problems at the work place. It includes the economical, technological, ethical issues which affects the activities of the organization. In this way, individual learn more things related to the all issues and gives the suggestion for reducing the all problems. Company provides the training and development to their employees which helps to deliver the best services to their customers. They perform in well manner which helps manager to easily manage their work and attain the requirements of the company. With the help of alternative ways, manager reduces the unfair practices at the work place and maintains the smooth flow of operation in the corporation.
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