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Marketing in foreign countries

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Introduction to Marketing

International marketing is a very important dimension for the companies to expand and grow. It is very necessary to identify and recognize the necessities of the companies and the various organizations in order to expand internationally. As the functioning of the various countries are interrelated and interconnected with each other. This marketing module helps the other countries to understand the various other aspects to grow and expand. International marketing is the aspect which provides the platform to the foreign countries in order to carry out various operations outside their nation boundaries. International marketing involves the various aspects which are being considered when the organizations of the other countries are trying to expand. It is the application of the marketing principle which creates a proper exchange of the various aspects in order to meet the functional objective and accomplish the growth aspect. This report critically review the importance of the history and the geography of the country in which the company is trying to enter in order to carry out the various operations related to the marketing of the various product and the services which they are offering.

History of Japan in context to international marketing and its importance

The history of Japan is quite diversified as they have become the giants in the market economy and they have been maintaining the status of the lead producer in order to offer the various product and services to the vast population. Japan is the world third largest economy which contributes to be attractive for the various exporters and the investors of the different countries. There are various opportunities for the companies who are present in the economic structure of Japan and are bigger than the United Kingdom and the other countries. The growth domestic product Japan is made up to 6% in order to be the most high-tech economy of the World. As stated by Blomstermo, Sharma and Sallis, (2006) the history of Japan dictates the various important aspect which are very beneficial for the companies who are expanding their performance parameters in order to grow as well as to establish. It is very important as the companies. As Japan is very advance country in terms of the technology over the period of time it is very important for the companies to know the various dimensions which have led to such growth and advancement of the economic structure of Japan. The history of Japan reflects that the major concern lies on the middle and the small organization which are performing in the market structure and it is important for the other companies to properly understand the methods which they can inherit in order to market in the market structure of Japan in order to build up the new relationship with them in order to carry out the various operations. They properly analysis the various strategies before implementing them in order to carry out the various operations. As they are important for the companies who are trying to make entry in the market structure of Japan.

Geographic dimensions of Japan in context to international marketing and its importance

The geographic dimensions of the Japan are quite intense as they are the isolated nation which they densely evaluate all the aspects which is necessary in order to carry out the various operations as it is necessary for the companies in order to make the entry to the new market. For the company it is very important to understand these various geographical aspects as these dimensions ensure that which are the overall dimensions which need to be evaluated before hand in order to make the entry in the market structure of Japan.

As per the viewpoint of Cateora,(2008)the population density is very large and consist of the different age group people it is necessary for them to properly analyze all the aspects which are essential for the companies who are trying to enter the markets of Japan. These dimensions vary as per the various aspects which are very necessary to understand while making the offering related to the product and the services which the company is offering within the boundaries of Japan.

With the viewpoint of Hill, (2008) geographical dimensions are very wide the people of Japan inhabit different and concentric aspect which they inherit in themselves. As the people of Japan have been immigrated over a period of time they build up the homogeneous nation to carry out the various operation and met the new developments in the economy. These dimensions reflect the ethnic homogeneity of the various groups of the people who are part of the population of Japan. Hence it is very important for the companies to properly examine these dimensions as they are making the entry the market which is very intense as per the growth perspective as the nation the geographical dimensions are very vast.

Concept of the international marketing in Japan

The purpose of the international marketing is to properly differentiate as per the boundaries of the two nations as the marketing differ from one nation to the other. The market of Japan constitute huge opportunities for the growth as they have the concept to grow and grow they just not stick to the single pattern they just keep on implementing the various perspective in order to make an innovative module in the market structure. With the adaptation of the various strategies they formulate each perspective which is essential in order to carry out the various operations.

According to Craig and Douglas, (2005)The market structure is very competitive in Japan as their focus lies on the aspects related to innovation and modification of the new technology which proves beneficial and led to the growth and expansion. It is very necessary to understand this concept as the various perspective help the companies to grow and perform over the broader perspective.

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According to The concept of the international marketing comprises of the various perspective which needs to be properly evaluated in order differentiate between the national and the international aspects of the market structure which are essential to perform the various roles. However the market is new for the company which is expanding its parameters within the boundaries of Japan. They properly adapt to the various strategies in order to encompass the period for making the establishment within the boundaries of Japan. Moreover each and every perspective has to be evaluated in a proper manner so that they obtain the proper guidance in order to carry out the various operations. The companies try to extend their performance criteria in order to generate more revenue to increase the market share and diversify across the nation boundaries. In the international marketing the emphasize to establish the unique strategies in order to make the people influence towards it as in Japan it is convincingly easy as the people quickly get adapted to the new things which are being offered. The target of the Japan market is to expand their dimensions across the nation and also provide the various opportunities for the new entrants so that their standards of economies are raised and which lead to the intensive growth perspective for the nation as well as for the new entrant.

Various theories of the international market and its implication in Japan

There are various theories which provide the proper identification and the implementation of the various aspects which are essential in order to carry out the various operations. As Japan is quite advance nation they implement the various theories on its market structure so that they are properly adapted by the new entrants who are trying to enter the market in order to make the offerings in the international markets. The various theories which influence the performance as well as the entry perspective within the international market are discussed below:

Identification Theory: In accordance to Craig and Douglas, (2005) this theory indicates the various perception which link the various activities to each other as they influence the various perspective which are defining the various relationship between the trade practices which are being carried out in order to enter the new market. They theory indicates to properly identify the various perspective which are essential for the company in order to pursue the various perspective which are essential to carry out the various operation and make their presence in the market of Japan. They identify the important aspects and stay in order to grow within the world most advance economic structure for the purpose to make the establishment within the boundaries of the other nation.

Mercantilist Theory: According to Kaynak, Lee and Dawson, (2014) this theory indicates the primary aspects which are related to the possession of the wealth which they want to maintain in order to influence the various companies of the other nations to enter within the boundaries of Japan and carry out the various operations. It also indicates nation capital which is raised with the participation of the new company within the capital structure of Japan.  This theory are reflects the various policies which are being introduced by the government in order to perform and carry out the various operations by remaining in those criteria which is being specified by the policies which are formulated by the Government.

Theory of Absolute Advantage: With the viewpoint of Kaynak, Lee,  and Dawson,(2014) the absolute theory dictates the various aspect which are related to the performance parameter of the country as well as the region which they entitle in order to carry out the various operations. This theory is being adapted in order to identify the entities which have the absolute advantages in order to carry out the various operations related to the productivity within the nation. As Japan is a fast growing nation, many new companies are making the entry in its market structure in order to obtain the absolute advantage for carrying out the various operations. This theory reflects the productivity aspect which is essential to gain the advantages for the growth of the economy. This theory indicates that when other companies try to enter into the market of Japan in order to diversify from its market scenario.

Comparative Theory: In accordance to the Kinra, (2006) this theory indicates the comparative analysis of the various aspect which link the various activities to each other as they influence the various perspective which are defining the various relationship between the trade practices which are being carried out in order to enter the new market. They entirely focuses on the shaping the marketing strategy in order to met the effective performance edge as compared to the other nation. As Japan has the dynamic work environment in which they focuses on the various perspective in order to make the easy entry for the new companies.

Various models of the international market and its implication in Japan

There are various models which indicate the performance of new companies within the boundaries of Japan. This model indicates the various module which are being implemented in order to properly understand the overall functioning of the new company within the nation boundaries which is quite advance and developing a greater span. The various models are discussed underneath:

Heckscher-Ohlin Trade Model: According to Laroche and et.al, (2005) this model indicates the various perspective which is related to the capital which the company spends in order to make the entry into the market of Japan. This reflects the various factors which influences the various intensive modules which determine the overall performance of the nation. This model indicated the labour intensity so that the company can make use of the people which led to the generation of employment within the nation and also provide a proper space to the company to carry out the various operations. This model depicts the equilibrium between the various aspects which are identical for the production and other activities which are carried out by the company within the dimensions of Japan.

Product Life Cycle:  In accordance to the Papadopoulos, and Heslop, (2014) this model depicts the strategy which reflects the expansion of the company within the boundary of the other nation which likes to recover the various perspective which are essential to grow and expand by meeting the new opportunities into the market of Japan. This model properly analyze the various trends which shows the declining and the growth stage which the company may encounter while carrying out the various operations within the boundaries of Japan. This modal indicates the new opening for the companies in the market of Japan. It also helps to revive the various strategies which are being adopted in order to carry out the various operations in the fast growing nation. These provide the various extension policy which the company can implement which making the introduction to the new economy of the different nation. As it determine that the growth is quite effective as the growth is quite intensive in the markets of Japan.

Factor Proportion Model: According to Saunders, Cornett and McGraw (2006) this model indicates the various factors which are considered while the company is trying to make the new entry into the market which is quite diverse and advance in order to meet the basic requirement in order to expand and grow within the international boundaries. As this model dictates the equal proportion of the various perspectives which are essential to carry out the various operations within the boundaries of Japan. These factors indicate the quality and the supply of the various aspects in order to produce maximum profits within the nation of the other country and properly evaluate the various perspectives which are necessary in order to determine the various cost and the expenses which will be incurred in order to carry out the various operations.

Porter Diamond Model: With the viewpoint of Terpstra, Foley and Sarathy (2012) this model indicated the various economic modules which are reflected as per the various performances which are carried out by the company which is trying to make the entry into the market of Japan. This model involves the various strategies which are being implemented in order to relate the various perspectives which are essential and beneficial in order to avoid the rivalry from the different companies present in Japan. They properly analyze the market structure so that the necessary adaptation can be made by the company in order to make the entry. This model helps to properly analyze the various factors which are essential to carry out the various operations. This model analysis the various related aspects which properly determine the various perspective in order to critically examine all the perspective which are essential in accordance to meet the demands of the people as per their needs.

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Trends and sustainability aspects to market in Japan

According to Doole and Lowe (2008) the trends in the market of Japan are quite effective and convenient as they new innovation is easily acceptable in the market economy of Japan. They are very influence towards the introduction of the new thing as the behaviour of the people of Japan constitute of the easily acceptable and adaptable. The people acquire and accept the offerings which is made to them this constitute of the various aspects which needs to be analyzed on the company hand which is trying to make the new entry into the market of Japan. The market is quite broader and quite intensive as they have various opening for the new companies. As the geographical dimension are quite vast which influence the overall performance of the company. They properly analyze the trends before making the entry into the market of Japan in order to ensure the long term sustainability in the market in which the company is trying to establish and make the offerings to the various populations which is present within the geographical dimensions of Japan.

Various factors and its implication on Japan markets

In accordance to the Team, (2013)This analysis help the company to determine the various perspective which it needs to consider while doing the marketing within the boundaries of the other nation. It indicates the various factors which determine the perception which they have to inherit in themselves in order to carry out the various operations.

Social factors: These factors influences the various perspectives which define the various social perspectives which determine the various dimensions which they determine in order to properly carry out the various operations within Japan. They define the various values and he attributes which they consider while doing the business and it is mandatory for the new company to properly follow and meet the various dimensions which are important in order to carry out the various operations.

Legal factors: These factors constitute of various laws and their implications on the companies which are making the entry into the market of Japan in order to carry out the various functional activities related to the marketing within the boundaries of the other nation. This law defines the various dimensions which are essential to be considered while carrying out the various operations (Palmatier and et.al. 2006). This involves the various  perspective which determine the marketing mix of the company which is introducing themselves into the market of Japan.

Economic factors: These factor determine the level of the economy as per the various dimensions which consider effective implication which influences the economic aspects which are essential to grow on the various dimensions and to ensure that they enhances the level of economy which dictates the level of the economy which reflect the power quality in order to influence the level of the purchasing which determine the effective cost structure which seeks to the various market opportunities which are essential to determine the overall viability of the various aspects for the new company.

Political factors: As the political dimensions differ from country to country it is very essential to follow the various aspects which determine the overall performance of the company within the boundaries of Japan. The new company needs to properly follow the various government implications which they have influences the overall functioning of company in Japan.

Technological factors: As Japan is a very technological advance nation the new company need to properly adapt various new technologies which have the greater influence over the entire various dimensions which are considered by the company while making the offering into the market of Japan.

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Role of World Trade Organization in marketing in Japan

According to Bown and Hoekman (2005) the World Trade Organization plays a very important role as they determine the various policies which they need to accomplish in order to make the economy of the country grow and expand depending on the various perspectives. The new companies involve the various aspects which define the trading policy which help the company to med the various dimensions across the boundaries at the international market of Japan. The WTO determine its influences towards the environment which they carry out the various operations in order to effectively implement the various perspective which they met in order fulfil the various criteria as per their determination of the marketing module which indicates the effective performance of the company.

Importance to understand the history & geography of Japan in which the company operates

In accordance to Ghauri and Cateora, (2011) the Japan is the world third largest economy which contributes to be attractive for the various exporters and the investors of the different countries. There are various opportunities for the companies who are present in the economic structure of Japan and are bigger than the United Kingdom and the other countries.

As the people of Japan have been immigrated over a period of time they build up the homogeneous nation to carry out the various operation and met the new developments in the economy. These dimensions reflect the ethnic homogeneity of the various groups of the people who are part of the population of Japan. Hence it is very important for the companies to properly examine these dimensions as they are making the entry the market which is very intense as per the growth perspective as the nation the geographical dimensions are very vast.

CONCLUSION

It is very essential to consider each and every perspective in order to enhance the various performance to carry out the various operations which they implies in order to carry out the various aspects to meet the various performance dimensions of the company in order to make the entry into the new market.

REFERENCES

  • Blomstermo, A., Deo Sharma, D. and Sallis, J., 2006. Choice of foreign market entry mode in     service firms. International Marketing Review. 23(2). pp. 211-229.
  • Bown, C.P. and Hoekman, B.M., 2005. WTO dispute settlement and the missing developing     country cases: engaging the private sector. Journal of International Economic Law. 8(4).     pp.861-890.
  • Cateora, P.R., 2008. International Marketing 13E (Sie). Tata McGraw-Hill Education.
  • Craig, C.S. and Douglas, S.P., 2005. International marketing research. Chichester: John Wiley     & Sons.
  • Doole, I. and Lowe, R., 2008. International marketing strategy: analysis, development and     implementation. Cengage Learning EMEA.
  • Elgström, O. and Smith, M. eds., 2006. The European Union's roles in international politics:     concepts and analysis (Vol. 45). Routledge.
  • Harrison, A.,  2013 . Business Environment in a Global Context. OUP Oxford.
  • Hill, C., 2008. International business: Competing in the global market place. Strategic Direction.     24(9).
  • Kaynak, E., Lee, J.H. and Dawson, J., 2014. International retailing plans and strategies in Asia.     Routledge.
  • Kinra, N., 2006. The effect of country-of-origin on foreign brand names in the Indian market.     Marketing Intelligence & Planning. 24(1). pp.15-30.
  • Laroche, M. and et.al.,  2005. The influence of country     image structure on consumer evaluations of foreign products. International Marketing     Review. 22(1). pp. 96-115.
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